Plomberial
Emergency first, jargon never
Plomberial is an RBQ-licensed plumbing company working across Montréal, the Rive-Nord and the greater Montréal area — emergencies, water heaters, French drains, sewer replacement, excavation and commercial work. Plumbing searches split cleanly into panic and planning, and the site had to serve both.
01 — The challenge
Two visitors, opposite states of mind, same website.
One visitor has water coming through a ceiling and needs a phone number, a licence number and a promise about how fast someone arrives. The other is planning a sewer replacement or a French drain and wants to understand the work, the code requirements and the cost drivers before committing.
A single homepage with a service list serves neither. And in a trade where an RBQ licence separates professionals from the rest, credibility has to be visible above the fold, not buried in a footer.
Pas de fla-fla — the site had to sound like the plumber, not like a brochure.
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24/7
Emergency intent handled on its own dedicated page
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100 km
Service radius made explicit on the site
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6
RBQ-certified plumbers named on the team page
02 — Our approach
One page per intervention, one page per city, and the licence number in the header.
We built Plomberial in Webflow with a page for every intervention — 24/7 emergencies, water heaters, French drains, sewer replacement and installation, excavation, water entry, filtration, fixtures, commercial and public buildings — each written in plain French, with real signs to watch for, how the work unfolds, what drives the price and a quote form on the page.
City pages cover Laval, Blainville, Boisbriand, Saint-Jérôme and the rest of the Rive-Nord. The RBQ licence, the email and the phone number sit in a permanent top bar, financing gets its own page, and the about page puts the six certified plumbers on record by name.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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