Paid search that buys jobs, not clicks.

Start from job economics rather than a round number. If a water mitigation job is worth several thousand dollars and a median lead costs $600 to $740, you can afford real spend — but only at a close rate you can prove. We usually begin with guaranteed placements funded to crew capacity plus a modest search budget, then scale monthly against booked jobs instead of committing a large number on day one.

Cheaper per lead, usually, and they should be filled first: water damage LSA leads have been running about $80 to $180. But they cap out. They do not cover commercial losses well, they give you little control over messaging, and disputes over unqualified leads take time. Search fills the gaps and defends your brand name, so most restoration companies do best running both from one plan.

Calls usually arrive in the first week, because this is bought demand rather than earned visibility. Useful data takes about a month, and the account is normally at its best around the third, once negatives have been written from real call recordings and the landing pages have been through a couple of revisions. Storm events accelerate everything, and we plan for them rather than react.

By listening to them. Every week we review search terms against actual call outcomes, write negatives for tenants, DIY questions, job hunters and suppliers, tighten geography to real drive times, and adjust ad copy so the wrong caller self-selects out before clicking. Your office hears a smaller number of better calls, which is usually a bigger relief than the saved spend.

No. We build fast standalone landing pages for the campaigns, which is quicker and cheaper than a rebuild and lets us change wording mid-storm. If your main site is also holding back organic visibility, our web design team can look at it separately, on its own business case rather than as a condition of running ads.

We treat it as an operations problem, not a bidding one. Budgets and copy change within hours, pages state what your crews can genuinely reach that week, and we throttle spend when the schedule fills instead of buying jobs you cannot service. If capacity is committed to commercial losses, the money moves to the work you still want.

For direct response, yes: tracked numbers per loss type and tagged pages attribute the call cleanly, and CRM feedback confirms whether it became work. Some influence stays indirect, where somebody sees an ad and later queries your name, so we watch branded search and direct calls alongside the report rather than quietly claiming everything as paid.

No. We hold category exclusivity by service area, so once we work with a restoration company in a market we will not run campaigns for another firm competing in it. Owners ask this early and they are right to, because bidding two clients against each other in one auction raises both their costs and only benefits the agency.

A fixed monthly fee scoped to the work, not a percentage of media, so our incentive is efficiency rather than volume, and you pay the platforms directly. There is no long-term lock-in. If paid search stops earning its place, we will recommend moving budget to organic or guaranteed placements and say so in writing.

The ones your crews want more of, which is not always the ones with the most search volume. Water mitigation brings volume, fire and smoke carry the highest job values, mold attracts research-stage enquiries that convert more slowly, and commercial or large-loss work is the slow prize worth building toward. We start where capacity and margin meet, then let the account data move the money.

On the same line of the same page. Spend, calls, booked jobs and cost per job for guaranteed ads, search, organic and referrals, using industry benchmarks like $8.33 average clicks and $90.92 leads across home improvement only as context, never as a substitute for your own numbers. Our analytics team builds it once and it stays consistent month to month.

Yes, and the numbers get more honest when one team holds them. Our restoration SEO and local SEO specialists work from the same plan as the paid team, so a job is attributed once instead of claimed by three vendors. Hiring us for paid alone is equally fine — everything is documented and left in accounts you own.