Toiture Couvreur Montréal
One page per roofing job, not one page for roofing
Toiture Couvreur Montréal is a residential and commercial roofing contractor covering Montréal, Laval and the Rive-Sud. Its work spans inspection, repair, flat membrane, mansard, sheet metal, gutters, insulation and emergency calls — each with its own searcher and its own urgency.
01 — The challenge
A leaking roof at midnight and a mansard renovation are not the same visit.
Roofing search is fragmented by job and by urgency. Someone with water coming through a ceiling needs a phone number and the words "24/7" in the first screen. Someone planning a green roof wants materials, lifespan and maintenance before they think about a quote. A single services page forces both to read past content meant for the other.
Compounding it, the same contractor also operates under a second brand name, so the site had to establish who it is as clearly as what it does.
Roofing is not one service. It is a dozen services that happen to share a ladder.
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12
Dedicated service pages built in Webflow
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24/7
Emergency roofing given its own page and entry point
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3
Regions covered — Montréal, Laval and the Rive-Sud
02 — Our approach
Give every roofing job its own page, and every page its own quote form.
We built the site in Webflow around a repeatable service template: a labelled service hero with real roof photography, the technical explanation a homeowner needs to decide, a qualification form asking building type and roof material, and a cross-link grid to the other services so nothing is a dead end.
Inspection and repair — the two highest-intent jobs — were pulled up to top-level URLs, while specialised work like flat membrane, green roofs, mansard, sheet metal, gutters and insulation lives under a service path. The about page carries the crew photography and the Toitures LV relationship so the brand question is answered in one place.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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