Toiture Couvreur Montréal
One page per roofing job, not one page for roofing
Toiture Couvreur Montréal is a residential and commercial roofing contractor covering Montréal, Laval and the Rive-Sud. Its work spans inspection, repair, flat membrane, mansard, sheet metal, gutters, insulation and emergency calls — each with its own searcher and its own urgency.






01 — The challenge
A leaking roof at midnight and a mansard renovation are not the same visit.
Roofing search is fragmented by job and by urgency. Someone with water coming through a ceiling needs a phone number and the words "24/7" in the first screen. Someone planning a green roof wants materials, lifespan and maintenance before they think about a quote. A single services page forces both to read past content meant for the other.
Compounding it, the same contractor also operates under a second brand name, so the site had to establish who it is as clearly as what it does.
Roofing is not one service. It is a dozen services that happen to share a ladder.
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12
Dedicated service pages built in Webflow
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24/7
Emergency roofing given its own page and entry point
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3
Regions covered — Montréal, Laval and the Rive-Sud



02 — Our approach
Give every roofing job its own page, and every page its own quote form.
We built the site in Webflow around a repeatable service template: a labelled service hero with real roof photography, the technical explanation a homeowner needs to decide, a qualification form asking building type and roof material, and a cross-link grid to the other services so nothing is a dead end.
Inspection and repair — the two highest-intent jobs — were pulled up to top-level URLs, while specialised work like flat membrane, green roofs, mansard, sheet metal, gutters and insulation lives under a service path. The about page carries the crew photography and the Toitures LV relationship so the brand question is answered in one place.




twelve jobs, twelve pages
Flat membrane gets green, mansard
gets slate grey.
Every service page was built from the same Webflow template: hero photograph of actual roof work, a technical explainer written for the homeowner who needs to decide, a qualification form that asks building type and roof material, and a cross-link grid so no page ends without an exit. Inspection and repair sit at root URLs because they carry the highest intent.









Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!






03 — The results
Every roofing search now lands on a page built for that job.
Twelve service pages now split what used to be a single roofing overview. Emergency work, inspection, flat membrane, green roofs, mansard, sheet metal, gutters and insulation each answer a different search term and a different level of urgency. The about page explains the Toitures LV relationship and carries the crew photography so the brand question closes in one place.
Someone searching at midnight for a leak finds a phone number and the words 24/7 in the first screen. Someone planning a green roof renovation sees materials, lifespan and maintenance before the quote form. Both paths now exist without forcing either person to scroll past the other's content.
CASE STUDIES
Case studies
Website Portfolio
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