Solutions Prox-Secur
Identify, correct, control, prevent, protect
Solutions Prox-Secur sells, specifies and installs industrial safety and safe-access solutions across Canada, the United States and France — an authorised distributor for partner brands and the owner of its own Prox-Secur product line, within the Canado-Nacan group.
01 — The challenge
Selling safety means selling a process, not a product.
An industrial safety purchase rarely starts with a product. It starts with an inspection finding, a near-miss or a compliance deadline, and it moves through a site visit, a risk assessment, a costed technical proposal, then installation. The company does all four steps and also distributes partner brands and manufactures its own line.
Presented as a flat catalogue, that reads like a reseller. Presented only as consulting, the product depth disappears — and safety managers still have to prove standards compliance to an auditor before anything gets signed.
The service sequence is the product. A catalogue alone cannot show it.
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6
Service pages mapping the full sequence from site visit to installation
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3
Markets served — Canada, the United States and France
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2017
Year the company started, inside a group active since the 1970s
02 — Our approach
Build the site as the process, then hang the products off it.
We built the site in Webflow so each step of the engagement is its own page — on-site assessment, custom proposal, installation — alongside outcome-led pages for employee protection, plant securing and roof fall protection. Every one carries an inline information request that captures the worksite postal code, so a lead arrives already qualified by location.
Product depth lives in brand pages, including a searchable catalogue for the in-house Prox-Secur line and partner brands with their own explanations. Client logos, the group structure and the standards referenced on each solution page do the compliance reassurance a safety manager needs before involving procurement.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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