Nettoyage Danfour
Great work, documented nowhere
Nettoyage Danfour restores facades, pavers, gutters and ground surfaces across the Rive-Sud de Montréal. The results are visibly dramatic — and none of that was reaching anyone searching for the service.
01 — The challenge
Four services, one page, and no way to prove any of it.
The paid traffic was landing on standalone Divi subdomains — one for pressure washing, one for gutters, one for polymeric sand — while the main site carried every service on a single page and offered no way to request a quote. Search engines saw one generic page competing for four distinct jobs, and Google rated the paver and polymeric-sand keywords a Quality Score of 3 because the page they pointed at talked about something else.
Meanwhile the strongest asset the business had — hundreds of before-and-after photos from real interventions — existed only on a phone.
A contractor whose entire value is visible in a photograph had a website with almost no photographs on it.
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3
Quality Score on paver and polymeric-sand keywords before the rebuild
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4
Services sharing a single generic landing page
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0
Quote forms on the main site
02 — Our approach
Give every service its own page, and let the photos do the selling.
We rebuilt the site in Webflow with one page per intervention — facade washing and whitening, complete paver and joint restoration, professional gutter cleaning, controlled high-pressure washing of ground surfaces. Each page follows the same structure a homeowner actually reasons through: is my situation like this, what exactly is included, what the surface looks like after, and what the method is step by step.
Then we put the field photography at the centre. Every service page carries documented before-and-after pairs and real intervention photos, captioned with the specific problem they solve — carbon staining on vinyl, vine-sucker marks on brick, sand washed out of paver joints, gutters saturated under their own guards. It is the same evidence the owner had been showing prospects by phone, now doing that work at scale.
On the acquisition side, Google Ads runs against the rebuilt pages instead of the orphan subdomains, with a 95-term negative pass that cut DIY, rental, retail, jobs and English-language searches out of a French-only service area.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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