ERCO Résidentiel
One installer, four different buyers
ERCO Résidentiel installs Generac standby generators, heat pumps, solar panels and wall batteries across the greater Montréal, Québec City, Estrie and Abitibi regions. Someone shopping for a generator during an outage and someone modelling solar payback are not the same visitor, and they should not land on the same page.






01 — The challenge
A generator is a specification purchase. The web had to behave like a showroom.
Standby generators are not bought on a slogan. Buyers want to know which unit runs the well pump, the electric baseboards and the range at the same time, what the warranty covers, whether the transfer switch is automatic, and what it costs per week financed. Heat pumps, solar and battery storage each carry their own version of that same list.
Selling all four from a single generic services page means every visitor does the translation work themselves — and most of them stop before the quote form.
If the buyer has to guess which model fits their house, they do not guess. They leave.
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Product lines, each with its own page and quote path
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Languages served from one Webflow build (FR and EN)
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Generator models compared side by side, kilowatt by kilowatt



02 — Our approach
Build the comparison the buyer was already making, then put the quote next to it.
We built ERCO in Webflow as a set of product-specific service pages — generator installation, heat pump installation, solar panels, wall batteries — each following the same spine: the problem, what is included, the four-step process, the selection criteria, financing, FAQ, quote.
The models page turns the hardest question into a table: 10 kW through 26 kW, mapped against pumps, baseboard circuits, dryers, ranges and central heat pumps, with warranty terms attached. Local pages cover the municipalities the crews actually serve, testimonials pull real Google reviews and the team page puts names and faces on the 50+ certified electricians. Everything ships in French and English from a single build.




Four products, four pages
The models table answered the question
buyers were already asking.
Generators run from 10 kW through 26 kW, mapped against well pumps, baseboard circuits, dryers, ranges and central heat pumps in a single comparison table. Heat pumps, solar panels and wall batteries each follow the same spine: problem, what is included, the process, selection criteria, financing, FAQ and quote form. French and English ship from one Webflow build.









Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!






03 — The results
Every product line now sells itself without a phone call to start.
Four product-specific service pages now separate generator buyers from heat pump shoppers from solar modellers. Each page carries its own comparison logic, its own quote path and its own FAQ. Local pages cover the municipalities the crews actually serve, testimonials pull real Google reviews and the team page puts names on the certified electricians.
The site runs bilingual from a single Webflow build. Someone searching for standby generator capacity lands on a table that shows which unit runs their house, with financing terms and warranty coverage attached.
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