ERCO Résidentiel
One installer, four different buyers
ERCO Résidentiel installs Generac standby generators, heat pumps, solar panels and wall batteries across the greater Montréal, Québec City, Estrie and Abitibi regions. Someone shopping for a generator during an outage and someone modelling solar payback are not the same visitor, and they should not land on the same page.
01 — The challenge
A generator is a specification purchase. The web had to behave like a showroom.
Standby generators are not bought on a slogan. Buyers want to know which unit runs the well pump, the electric baseboards and the range at the same time, what the warranty covers, whether the transfer switch is automatic, and what it costs per week financed. Heat pumps, solar and battery storage each carry their own version of that same list.
Selling all four from a single generic services page means every visitor does the translation work themselves — and most of them stop before the quote form.
If the buyer has to guess which model fits their house, they do not guess. They leave.
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Product lines, each with its own page and quote path
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Languages served from one Webflow build (FR and EN)
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Generator models compared side by side, kilowatt by kilowatt
02 — Our approach
Build the comparison the buyer was already making, then put the quote next to it.
We built ERCO in Webflow as a set of product-specific service pages — generator installation, heat pump installation, solar panels, wall batteries — each following the same spine: the problem, what is included, the four-step process, the selection criteria, financing, FAQ, quote.
The models page turns the hardest question into a table: 10 kW through 26 kW, mapped against pumps, baseboard circuits, dryers, ranges and central heat pumps, with warranty terms attached. Local pages cover the municipalities the crews actually serve, testimonials pull real Google reviews and the team page puts names and faces on the 50+ certified electricians. Everything ships in French and English from a single build.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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