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Erco Distribution

Erco Distribution

Two buyers, one catalogue

Erco Distribution is an authorized distributor of Milwaukee Tool, Generac Power Systems and Armada Technologies, serving commercial buyers across the United States and Canada out of Pompano Beach, Florida.

Industry

Industrial distribution — tools, generators and power equipment

Location

Pompano Beach, Florida — United States and Canada

Company size

B2B distributor with licensed electrical and Generac-certified staff

Erco Distribution homepage hero
Generac outage promo band

01 — The challenge

A distribution catalogue that has to price two audiences at once.

Erco sells standby generators, transfer switches, portable power, EV chargers, solar and battery, surge protection and testing instruments. A contractor arrives knowing the part number and wants volume pricing and an account. A homeowner arrives after a power outage and wants to be told which generator fits the house. One product grid cannot answer both.

On top of that, the same catalogue has to hold three authorized brands and two currencies without the store reading like a marketplace of loose SKUs.

A distributor's site has two jobs at the same time: quote the pro, and reassure the person who has never bought a generator before.

*

3

Authorized brands carried on one storefront — Milwaukee, Generac, Armada

*

2

Currencies and markets served from the same catalogue (US / Canada)

*

10+

Years of field experience behind the product guidance, per the company

Generac outage band
Art-directed industrial distribution scene representing Erco Distribution's industry

02 — Our approach

Give the pro an account, and give the homeowner an explanation.

We built the store around two entry points. Professionals get a B2B signup path, wholesale pricing on request, financing and a dedicated contact route. Everyone else gets category pages that lead with the decision they are actually making — keep the operation running during an outage, charge a fleet, test a circuit — instead of a wall of SKUs.

Brand equity does the rest of the work. A brand directory and dedicated Generac and Armada pages carry the authorized-distributor status, the warranty terms and the sizing questions buyers ask before they commit, so the trust argument sits on the site rather than in an email thread.

The catalogue itself is organised the way the business talks: standby generators, transfer switches, portable generators, EV chargers, solar and battery, surge protection, water pumps, pressure washers, solar lighting.

Authorized partnership

Two buyers, one catalogue

A distributor storefront that quotes

pros and explains to everyone else.

We built two entry paths into the same Shopify catalogue. Professionals land on a B2B signup flow with wholesale pricing on request and a direct contact route. Homeowners land on category pages organized by the decision they are making — keeping an operation running during an outage, charging a fleet, testing a circuit — instead of part numbers and voltage tables.

Mobile homepage
Mobile power section
Mobile new arrivals
Over 253x 5-star
reviews

Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!

Emma-Reese

CMO @Prompta

750+ brands
See all Testimonials
See all Testimonials
Homepage hero
Newsletter and reviews

03 — The results

A single storefront now serves contractors and homeowners in two currencies.

Brand directory pages for Milwaukee Tool, Generac Power Systems and Armada Technologies carry the authorized-distributor status, warranty terms and sizing questions that close a sale before the email thread starts. The catalogue runs standby generators, transfer switches, portable generators, EV chargers, solar and battery, surge protection, water pumps, pressure washers and solar lighting.

The same store now prices in US and Canadian dollars without reading like a marketplace of loose SKUs. A contractor gets an account path, a homeowner gets category guidance, and both see the brand equity that justifies the decision.

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