Entrepôt de la Réno
Four branches, one catalogue
Entrepôt de la Réno imports finishing materials directly and sells them across Québec — tile, vanities, kitchens, bathrooms, SPC flooring — to the public and to contractors, developers and construction companies.
01 — The challenge
A price advantage that is invisible on a product photo.
The business is built on cutting out intermediaries and importing directly, which is a purchasing argument, not a visual one. A ceramic tile looks the same on every website in the province. What differs is the price per box, the commercial grade, and whether there is enough of it in stock to finish a job.
The catalogue is also deep and technical — thickness, finish, format, colour, effect, installation type — and it is shopped by two very different people: a homeowner redoing one bathroom, and a contractor ordering for a building.
Direct importing is a spreadsheet advantage. On a website, it has to become a price you can see next to a product you can picture in your room.
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4
Retail branches across Québec fed by one online catalogue
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206
Products in the bathroom category alone at time of capture
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1
Mobile warehouse programme with its own booking page
02 — Our approach
Sell the room, then let the filters do the technical work.
The storefront leads with outcomes and price points a homeowner recognises — a complete bathroom under a set budget, a full shower from a fixed price, shop by room, bathroom inspiration by style. Underneath that, every collection is fully faceted on thickness, finish, format, colour, effect and installation type, so a contractor can get to an exact SKU without scrolling through inspiration.
Per-box pricing is shown on the grid rather than hidden in the product page, because the price advantage is the entire reason the business exists. The pro side is carried by commercial-grade filters, direct advice from in-store advisors, and the mobile warehouse — a representative who comes to the job site with samples so an order can be placed on the spot.
The growth story gets its own page: the branch openings, the head office, the mobile warehouse launch, and a per-branch location page with hours, address and map for each one.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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