Canado-Nacan Équipements
Enter by problem, or enter by product
Canado-Nacan Équipements has equipped Québec's industrial environments since 1976 — dock levellers, high-speed doors, guardrails, restraint systems and machine guarding — as part of a three-company group based in Saint-Laurent.
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01 — The challenge
Nobody searches for a dock leveller. They search for a dock that keeps damaging trailers.
An industrial safety catalogue this deep has two kinds of visitor. The maintenance manager who already knows the model and wants specifications, and the plant or health-and-safety manager who only knows the problem: trailers creeping away from the dock, forklift collisions on a mezzanine, energy bleeding out of an unsealed opening.
Serving only the first turns the site into a parts list. Serving only the second buries fifty years of product depth.
A catalogue answers "which model". A solutions page answers "is this even my problem". An industrial buyer needs both.
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1976
Year the business started, stated on the site as its credibility anchor
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4
Solution entry points — dock safety, in-plant safety, space separation, energy savings
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3
Group companies presented under one architecture
02 — Our approach
Two front doors into one catalogue, and certifications doing the closing.
We built the site in Webflow with parallel entry paths. The solutions track opens on the hazard — the risks listed plainly, the equipment that removes them, then the specific products for that solution — with an inline information request beside every explanation. The product track runs through searchable category pages where each model carries its own photography and detail page.
Services covering audits, dock design, installation and preventive maintenance sit alongside both, and a dedicated certifications page collects the CNESST, ANSI, RBQ, ISO, FM and OSHA references that decide industrial purchasing. Client logos and the group structure close the credibility question.
Two ways in
Problem first, or product
first — same catalogue.
We built parallel entry paths in Webflow. The solutions track opens on the hazard — risks listed plainly, equipment that removes them, then the specific products — with an inline information request beside every explanation. The product track runs through searchable category pages where each model carries its own photography and detail page.
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Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
03 — The results
A maintenance engineer and a safety manager can both find what they need.
Solutions pages now answer the hazard question before naming a product. Category pages let someone who already knows the model jump straight to specifications. Services covering audits, dock design, installation and preventive maintenance sit alongside both entry paths.
A dedicated certifications page collects the CNESST, ANSI, RBQ, ISO, FM and OSHA references that decide industrial purchasing. The client logo band and group structure close the credibility question without a phone call.
CASE STUDIES
Case studies
Website Portfolio
Video Ads
Static Ads
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