123Entretien

A New York stage production went from a cold Google Ads account to 1,678,801 impressions and 2,699 clicks in fourteen days, at a $3.05 CPM and $1.90 per click, with 842,159 of those impressions served inside a five-mile geofence around the venue.

Across twelve matched months, a Calgary painting contractor grew all-channel sessions from 841 to 1,229 and profile direction requests from 473 to 571.

Across twelve matched months, a Montreal and Laval painting contractor grew all-channel sessions from 529 to 2,862 and new users from 472 to 1,823, with a two-month spike accounting for part of the gain.

A French private pilot licence exam-prep platform went from launch to 2,815 all-channel sessions in four months, reaching 1,575 sessions in July 2026 alone from a zero baseline.

A Rive-Nord commercial and industrial painting contractor went from no measurable search presence to 2,176 all-channel sessions and 55 organic clicks in its first eight months, with profile website clicks up 72%.

Across twelve matched months, an industrial safety equipment supplier improved average Search Console position from 36.2 to 25.8 and grew all-channel sessions 9% to 17,724.

Across twelve matched months, a Montreal air-quality and asbestos testing consultancy improved average Search Console position from 24.8 to 18.8 and grew impressions 13% to 980,767.

Across twelve matched months, a certified Montérégie arborist lifted average Search Console position from 25.5 to 18.9, grew impressions 34% to 858,405 and grew profile website clicks 26%.

Monthly sign-ups up 35% with cost per sign-up down 25% MoM

Conversion rate doubled and CAC cut 65% with 400+ deposits a month

Click-to-qualified-lead conversion up 25% with CAC down 30%

CPA down 20% with 50+ creative assets and 10+ activations a month

7M+ app installs across iOS and Android on a $3M+ budget

450+ assets from 60+ creators across 300+ posts and 100+ stories

CPI down 30%, CPA down 20% and conversion rate up 10% in-house

50+ assets a month from 25+ creators at a 30%+ thumbstop rate

CAC down 24% while ad spend doubled and channels grew from 3 to 7

From #28 to #3 in the juice drink category, 445M+ hashtag views

ROAS up 300% with CPA down 70% and 150M+ impressions in a year

500+ assets from 100+ creators and 10M+ views in a one-week window

7M+ views and 200+ in-person activations at 32% average watch-time share

70+ assets a month across 10+ channels at $0.2 per page engagement

60%+ of TOFU budget captured by creator content, engagement up 30%+

Six concepts tested across two audience contexts in 10+ weeks

Active users up 30% and acquisition cost down 15% in a Q4 push

From $6M to $100M in five years at a 7×+ ROAS

3M+ niche impressions and 9%+ CTR at $0.44 a click

TikTok CPA down 30% and blended CPA down 10% with volume up 15%

90K+ app installs and 20K+ registrations from 110+ creator assets

Cost per sign-up down 27% MoM, with one creative taking 70% of spend

200k+ new site users at under $0.20 a click and 4%+ CTR

Business registrations up 1,700%+ in three months, cost per registration down 92%

20M+ impressions from 25 key opinion leaders across 15 projects

CAC down 25% and referral sign-ups up 40% on a 7-figure media buy

Organic reach up 5× in six months and 10M views in three

1,000+ unique assets from 50+ creators for limited collections

300+ creative assets a month cut acquisition cost 20% in three months

Seven athletes, 100 assets, and a 750k cumulative creator audience

100 unique creators a month across 17+ countries and 20+ languages

100+ local creators across 17 countries, CPA down 20% month over month

136+ assets from 60+ creators across 12 weeks of testing

16M+ views and 167K+ content interactions from 80+ influencers

Saves up 40% in two months, inside strict IP guardrails

Real first dates instead of staged content — and a lower CPA

Across twelve matched Search Console months, a 24/7 Montreal electrical contractor grew impressions from 272,922 to 338,932 and organic clicks from 420 to 492, in both languages.

Across twelve matched Search Console months, a Laval exterior maintenance company grew impressions from 233,131 to 367,280 and organic clicks from 1,049 to 1,175.

Across twelve matched Search Console months, a Quebec first-aid training provider doubled impressions from 257,053 to 513,269 while organic clicks moved only from 8,068 to 8,293. This case study is published because the gap is instructive.

Across twelve matched Search Console months, a Laval roofing contractor grew organic clicks from 335 to 493 and impressions from 536,243 to 641,838.

Across twelve matched Search Console months, a Quebec building inspection practice grew impressions from 39,678 to 86,128 and organic clicks from 216 to 349, with profile direction requests up from 449 to 570.

Across twelve matched Search Console months, a Saint-Sauveur roofing contractor doubled impressions from 222,074 to 446,705 and grew organic clicks from 330 to 484, with profile direction requests up from 512 to 612.

Built Traiteur Tiguidou a Webflow site where every mobile catering concept gets its own page, its own colour world and its own reason to be booked.

Design, development and ongoing maintenance of a 193-product Shopify store for a family-run UK kids' bed brand, built around guided navigation and reassurance instead of a flat product wall.

Design and development of MARCOZO's Shopify store — a men's jewelry brand selling tarnish-resistant pieces through category browsing and campaign lookbooks.

Design, development and conversion work on BloomsyBox's Shopify store — a farm-direct flower subscription that sells recurring plans and single bouquets from the same catalogue.

Design and development of PetalDriven's Shopify store — a farm-direct flower catalogue that serves working florists and first-time DIY wedding buyers from the same inventory.

Development, conversion work and analytics on SAINT's Shopify store — the fit-over product page, the bundle offer and the landing page that carries the paid traffic.

Site build and conversion work on Culprit Underwear's Shopify store — a loud, print-driven underwear brand where every drop is limited, so the store has to convert on fit confidence and bring the same buyer back for the next print.

A WordPress site for a Québec mentor and EFT practitioner, built so each programme — the collective sanctuary, the self-paced course, the seasonal event — has its own page and its own argument.

Design and development of WholesaleRoses.com on Shopify — a farm-direct bulk rose catalogue built so florists, event planners and DIY buyers can shop the way they actually think.

Designed and built the Roe Wellness Shopify store — a mom-and-baby skincare range merchandised around customer-submitted before/after photography and heavily structured reviews.

The first website for a family dental clinic that had run on word of mouth in La Petite-Patrie since 1986 — built to feel as calm as the practice itself.

Design and development on Petzyo's Shopify store: a B Corp certified Australian dog food brand selling dry, raw and treat ranges, plus a subscription box, on nutrition detail rather than cute packaging.

A Shopify storefront for a toxic-free anti-ageing skincare and microneedling brand, merchandised by skin concern and carried by customer before/after photography rather than ingredient claims.

A WordPress site for a multi-site pediatric pulmonary, allergy and immunology group in Southern California — organised by condition, program, procedure and office, so both parents and referring physicians land where they need to.

A full revamp of the mindbodygreen Shopify shop: design, development and CRO across the homepage, the supplement catalogue and dedicated product landing pages.

A Webflow site for a Mesa, Arizona CPA firm, structured so that each of its five services argues its own case — with process, benefits, FAQs and real client reviews on every page.

Design and development on Fracture's Shopify storefront — a print-on-glass brand that has to sell a custom upload, a multi-piece gallery wall and a curated art catalogue from the same navigation.

Site build and conversion work on Mare Jouel's Shopify store — a Miami swimwear label blending Latin American craft and European elegance, merchandised so each named collection sells as its own world.

Designed, built and continuously optimise NattyPLUS's Shopify store — a range of clinically dosed formulas sold through long-form product pages built around customer bloodwork.

Design, development and CRO on a Shopify store for a family-run UK sleep manufacturer — built so each collection page answers the sizing, safety and firmness questions that stall a mattress purchase.

A WordPress site for a Montréal painting contractor built as ten intent-matched service pages, each one carrying its own estimate form.

A Shopify storefront for a small-batch herbal haircare brand, structured so the ingredient story and the customer results do the selling on every page.

A full website revamp for ThirdLove on Shopify: a storefront built around a guided fit experience, half cup sizes and review evidence, so a bra can be bought with confidence without a fitting room.

Built Remote AE a WordPress site that argues its case the way its buyers think — one deeply specific service page per discipline, jurisdiction and project type, each ending in a booked call.

A bilingual WordPress site for a NADCA-certified duct cleaning company in Granby, built so that certification and documented jobs do the selling.

Built a bilingual WordPress site for a 24/7 Montreal plumbing company with a dedicated page for each of its seventeen interventions, residential and commercial.

Built and merchandised the Charmed Boutique Shopify store so a continually changing, locally sourced inventory browses as easily online as it does in the three Asheville shops.

A WordPress site and course catalogue for Gardiens Avertis / Cours Jeunesse (Impact Santé+), a Canadian Red Cross training partner in Québec — every course, format, duration and price on one page, with registration attached.

Site build and conversion work on Mack Weldon's Shopify store — a men's essentials brand whose whole argument lives in named fabric platforms like ACE, SILVER and AIRKNITx, and needs collection pages that explain them.

Designed and built RedHeal's Norwegian Shopify store — a hardware catalogue wrapped in a research library, so buyers can check the evidence before they check out.

A full website revamp for Grind, the London coffee company: a Shopify build that sells home-compostable pod subscriptions while still working as the front door to its cafés, restaurants and cocktail bars.

A WordPress site for a Laval exterior maintenance company that turns one-off pressure washing calls into annual maintenance subscriptions.

A trilingual clinical web application for VentilO, the protective-ventilation education tool by Dr. François Lellouche — calculators, reference tables and documentation designed to be used next to a ventilator, not at a desk.

Built Polyflex a WordPress manufacturer site with a dedicated page per sealant line, each one carrying the technical evidence a specifier actually asks for.

Built a multilingual WordPress site for a Montreal immigration law firm, with one page per immigration path written to answer the question the client is actually googling.

A bilingual WordPress site for a Grand Montréal roofing contractor: one page per service, one page per city, and a 24/7 emergency track that answers the search at the moment it happens.

A full website revamp for FOX Factory's direct storefront at ridefox.com — a Shopify build where every ride category gets its own editorial path into a highly technical catalogue.

Built a WordPress site for a Granby mechanical engineering bureau where each expertise — design, calculation, automation, custom equipment — argues for itself in the technical language its buyers use.

Built and refined the Éclectique Shopify storefront around its own look books, so the season's photography does the selling instead of a plain product grid.

A custom-built website for Canada's leading egg donation agency, with a separate Donor Centre and Future Parents track, plus a dedicated recruitment landing page that turns donor interest into applications.

A trilingual WordPress product site for YETIXWIPE (Surewipe): the physics of wiper chatter explained in plain language, then a single, frictionless path to buy.

A single-page WordPress site for a Grand Montréal RV roof repair specialist, built around one job: turn a leaking RV roof into a quote request within 24 hours.

Redesigned the Marine Vitality mussel powder product page on Shopify and built the conversion path around provenance, dosing clarity and subscription.

Redesigned the Calm & Clear product page on Shopify and rebuilt the conversion path around one idea: breakouts start in the gut, not on the skin.

A Webflow site for BrainLinks, the authorized Arrowsmith Program provider at The Developing Child Centre in Dubai — built to explain cognitive training to parents in one scroll and turn that understanding into a booked consultation.

A WordPress site for a Québec family-business advisory practice, split into two audience paths — the owner handing the company over and the family member taking it on.

A WordPress site for a Laval granite and quartz fabricator that turns a 212-colour slab inventory into a browsable catalogue and funnels every visit into a structured estimate request.

A one-page WordPress lead-generation site for a Québec direct property buyer, built around a single promise: a no-obligation offer in under 24 hours.

A twelve-page WordPress site for a Montreal air-quality, mould and asbestos laboratory, structured so each audience — homeowner, lawyer, plant manager — lands on the analysis that matches its problem.

A single-page WordPress site for a Greater Montreal mobile truck and trailer repair service, built so a stranded driver can reach dispatch in one thumb movement.