123Entretien
Service by service, city by city
123Entretien cleans windows and gutters, pressure-washes exteriors and clears snow from roofs across Montréal, Laval and the Rive-Sud. Nobody searches for "exterior maintenance" — they search for gutter cleaning in their own city, in the season it becomes urgent.
01 — The challenge
The demand is seasonal, local and split four ways.
Window washing peaks in spring, gutters in autumn, roof snow removal after the first heavy storm, pressure washing whenever a driveway or facade starts to look neglected. Each of those is a separate search, and each one is asked city by city — Montréal, Laval, Longueuil and the rest of the Rive-Sud.
A single homepage listing four services cannot rank for, or answer, twelve distinct intents. And for a service bought on trust, the proof — insurance, equipment, real crews — has to be visible on every one of those pages, not just the about page.
The homeowner is not shopping for a company. They are shopping for one job, in one city, this month.
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4
Core services, each with its own page
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3
Regional hubs: Montréal, Laval and the Rive-Sud
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$2M
Liability coverage, stated on the site
02 — Our approach
Build the service × city matrix, and put a quote form on every square.
We built 123Entretien in Webflow as a matrix: a page for each service — window washing, pressure washing, gutter cleaning, roof snow removal — crossed with regional hubs for Montréal, Laval and the Rive-Sud, each linking to the services actually offered there.
Every service page is written to answer the real questions: what drives the price, what is included residentially versus commercially, what the warning signs look like, how the crew works at height. The short quote form ("it only takes a few seconds, no obligation") repeats on every page next to the credibility set — flexible scheduling, $2M liability insurance, current equipment, 1,000+ satisfied clients — with team photography instead of stock imagery, and a blog feeding the seasonal searches.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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