123Couvreur

Three quotes, one decision

123Couvreur connects Greater Montréal homeowners with RBQ-licensed roofers. The product is not a roof — it is the comparison. Everything on the site exists to make requesting three quotes feel safer than calling one contractor from a lawn sign.

Industry

Lead generation — roofing marketplace

Location

Greater Montréal, Québec

Company size

Marketplace with 50+ partner roofers

123Couvreur website homepage: roofing quote marketplace hero with request form
123Couvreur homepage: Votre projet de toiture, simplifie, with residential, commercial and industrial options
123Couvreur homepage mission band with three roofing photographs
123Couvreur services page: Une solution pour chaque type de toit card grid

01 — The challenge

The hard part is not roofing. It is trust, and it has to be earned above the fold.

A homeowner facing a leak has no way to judge whether a contractor is licensed, insured or fairly priced. So they stall, or they accept the first quote and hope. A marketplace only works if the visitor believes three things immediately: that the service is free, that the roofers are verified, and that asking costs them nothing.

That means the form cannot be at the bottom of the page, the RBQ and insurance verification cannot be a footnote, and "how it works" has to be legible in seconds.

Fini le doute — the whole site is built to remove hesitation, not to describe roofing.

*

3

Quotes a homeowner receives, in 24 to 48 hours

*

50+

Partner roofers, RBQ and insurance verified

*

2,000

Projects completed through the network

123Couvreur hero at full width: Trouvez un couvreur a Montreal, with the quote form on the right
123Couvreur brand statement band with three roofing photographs
Art-directed lead generation scene representing 123Couvreur's industry

02 — Our approach

Put the form in the hero, then spend the rest of the page removing doubt.

We built 123Couvreur in Webflow around a hero that is half promise, half form — free, no commitment, two minutes. Below it, a numbered "how it works" makes the flow explicit: describe the project, receive three quotes within 24 to 48 hours, choose the right roofer.

Service pages cover the real jobs — 24/7 emergencies, elastomeric membrane, flat roofs, inspection, maintenance, de-icing, chimney leaks — and an FAQ answers the questions that actually block a request: is it really free, are the roofers certified, am I obligated to accept. Verified homeowner reviews and the partner-network numbers carry the credibility, and a full Greater Montréal municipality list makes the coverage unambiguous.

123Couvreur 24/7 emergency roofing page hero with its own quote form

form above the fold

The hero is half promise,

half form.

We built the site in Webflow around a hero that splits the viewport: free service, no commitment, two minutes on the left; the request form on the right. Below it, a three-step numbered flow makes the process explicit, service pages cover the actual jobs homeowners search for, and a full Greater Montréal municipality list removes any coverage ambiguity.

123Couvreur mission section, narrow crop
123Couvreur mobile homepage hero with the three-quote promise
123Couvreur mobile mission section with roofing photographs
123Couvreur mobile quote form fields
123Couvreur services page header, narrow crop
Over 253x 5-star
reviews

Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!

Emma-Reese

CMO @Prompta

750+ brands
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See all Testimonials
123Couvreur mission section with three roofing craft photographs
123Couvreur elastomeric membrane roofing service page with quote form
123Couvreur installation page: Ce qui est inclus dans l'installation checklist

03 — The results

A stressful decision now starts with a form instead of a cold call.

The site ships with dedicated pages for emergency repairs, elastomeric membrane, flat roofs, inspection, maintenance, de-icing and chimney leaks. An FAQ answers the questions that block requests — is it really free, are roofers certified, am I obligated to accept — and verified homeowner reviews carry the credibility the promise needs.

The form lives in the hero, RBQ and insurance verification sits where visitors look first, and the partner network numbers make the marketplace real. A homeowner facing a leak now has a two-minute alternative to accepting the first quote and hoping.

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