123Couvreur
Three quotes, one decision
123Couvreur connects Greater Montréal homeowners with RBQ-licensed roofers. The product is not a roof — it is the comparison. Everything on the site exists to make requesting three quotes feel safer than calling one contractor from a lawn sign.
01 — The challenge
The hard part is not roofing. It is trust, and it has to be earned above the fold.
A homeowner facing a leak has no way to judge whether a contractor is licensed, insured or fairly priced. So they stall, or they accept the first quote and hope. A marketplace only works if the visitor believes three things immediately: that the service is free, that the roofers are verified, and that asking costs them nothing.
That means the form cannot be at the bottom of the page, the RBQ and insurance verification cannot be a footnote, and "how it works" has to be legible in seconds.
Fini le doute — the whole site is built to remove hesitation, not to describe roofing.
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3
Quotes a homeowner receives, in 24 to 48 hours
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50+
Partner roofers, RBQ and insurance verified
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2,000
Projects completed through the network
02 — Our approach
Put the form in the hero, then spend the rest of the page removing doubt.
We built 123Couvreur in Webflow around a hero that is half promise, half form — free, no commitment, two minutes. Below it, a numbered "how it works" makes the flow explicit: describe the project, receive three quotes within 24 to 48 hours, choose the right roofer.
Service pages cover the real jobs — 24/7 emergencies, elastomeric membrane, flat roofs, inspection, maintenance, de-icing, chimney leaks — and an FAQ answers the questions that actually block a request: is it really free, are the roofers certified, am I obligated to accept. Verified homeowner reviews and the partner-network numbers carry the credibility, and a full Greater Montréal municipality list makes the coverage unambiguous.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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