THE LAST CLICK BEFORE THEY BOOK
Win the stay on your own site
Travellers browse the big platforms and then look you up. We make that moment pay: visibility where they search, a site that converts, and campaigns judged on revenue kept per stay rather than on impressions.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
of room value taken by online travel platform commission
typical cost of selling the same room on your own site
higher revenue per stay when guests reserve with the property
cancellation rate on platform reservations in some markets
We made the difference for those brands
Travel & mobility
Food & beverage
Food & beverage
Home essentials, appliances, kitchen & pet
Food & beverage
Healthcare & regulated services
Home essentials, appliances, kitchen & pet
Consumer tech and platforms
B2B software, fintech, insurance
Home essentials, appliances, kitchen & pet
Healthcare & regulated services
Retail & commerce
Apparel and lifestyle
Home essentials, appliances, kitchen & pet
Consumer tech and platforms
Consumer tech and platforms
B2B software, fintech, insurance
Home essentials, appliances, kitchen & pet
B2B software, fintech, insurance
Food & beverage
Healthcare & regulated services
Beauty, personal care & wellness
Beauty, personal care & wellness
Food & beverage
Travel & mobility
Food & beverage
Healthcare & regulated services
Consumer tech and platforms
Apparel and lifestyle
Home essentials, appliances, kitchen & pet
Who we are
A partner who reads your channel mix before your ad account
Web Tonic is a digital marketing agency running growth programmes every day, with one senior team covering search, paid media, creative and the web development behind them. Properties get their own plan because you compete with the platforms that also sell your rooms — and the win is measured in what you keep, not what you sell.
Sound familiar?
If you run a property, two of these will sound familiar.
Occupancy looks healthy and the margin does not. Commission takes a fifth of the rate before you have washed a towel. Your own site loses people at the calendar step. And the guest data that would let you bring them back next season belongs to somebody else.
Full rooms, thin margin: commission is quietly your largest line.
Travellers find you, then finish the reservation somewhere else.
You cannot email last summer's guests, because they were never yours.
Results & timeline
Your first seven days with us.
Day 1–2: Audit
We meet your property the way a traveller does: what search and maps return for your area and your name, how your rate compares on your own site, where the reservation flow loses people, and what the mix between platforms and your own channel is actually costing you.
Day 3–4: Data and tracking
Then the unglamorous part: clean measurement across the site and the reservation engine, so revenue per stay is attributed properly by source and season. 2026 distribution-cost analysis puts platform commission at 15% to 25% of value against roughly 4% to 5% to sell a room yourself — the gap only shows up if the tracking survives the handoff to your engine.
Day 5–6: Build and launch
Fixes to the pages that decide it: rooms, rates, location and the reasons to book on your own site. Brand and area campaigns split properly, a rate-parity message that is actually true, and email set up to reach past guests you already earned.
Day 7: Review and plan
You get the first written review: what launched, what the early figures say, revenue kept per stay by source, and a 90-day plan built around your season, your rate strategy and the shoulder weeks you need to fill.
for WHO
Built for revenue kept, not reach bought
Hospitality is the one local category where your biggest sales channel is also your biggest competitor. The platforms buy your name, take a share of the rate and keep the guest relationship. They also send you real business, which is why the answer is balance rather than a boycott.
The arithmetic is worth stating plainly. 2026 distribution-cost analysis puts commission at 15% to 25% of value while selling a room on your own channel costs roughly 4% to 5%: on a $200 night that is $190 kept instead of $160, and cancellations run near 37% on platforms against about 18% to 20% on your own. 2026 travel and hospitality benchmarks finds 18% of travellers who start on a platform finish on the property’s own site — up 3.3 points year over year — and that those stays carry 60% higher revenue each, while site conversion ranges from 0.73% to 4.72% depending on how good the page is.
So the work is visibility plus conversion, not volume. Four things run under one roof: local search, paid campaigns, web design and development and measurement, with outcomes on our case studies.
Results
Real Spend. Real Revenue.
What we run for hotels and resorts.
Be found for the trip, not just for your name.
Most properties are visible when somebody already knows them and invisible for the way people actually search: the neighbourhood, the reason for the trip, the conference, the wedding, the two nights near the airport with a late arrival.
We build genuine pages for those — area, room type, event, season — keep your profile and photography accurate everywhere it appears, and treat reviews as a standing operation rather than a campaign. That is where the platforms are weakest and you are strongest, because you know the area and they do not.
Use the platforms deliberately, then win the second look.
Listings sites create demand you would not otherwise see, and travellers overwhelmingly check the property itself before paying. That second look is the whole game: your rate must be at least as good, your photography better, and your reason to reserve on your own site obvious in one line.
We build the campaigns and the page furniture that convert that moment, split brand defence from genuine discovery so you are not paying to be found by people who already typed your name, and report revenue kept per stay by source.
Own the guest after checkout.
A stay sold through a platform ends at checkout. A stay sold on your own site ends with an email address, a preference and a reason to return in the shoulder season — the cheapest room-night you will ever fill.
So we build the capture and the follow-up: post-stay messages that earn reviews, seasonal offers to people who already liked the place, and segmentation by trip type. This is where a property quietly stops renting demand and starts owning it.
Services
Paid campaigns across search, maps and social, structured by trip reason and season rather than by platform habit. Brand defence is kept separate from genuine discovery, so a guest who already knew you is never counted as new demand, and budget follows your pace calendar — heavier on soft weeks, lighter when you are already full at rate.
Reporting is in your language: revenue kept per stay by source, cost per reservation on your own channel, and mix by room type. Where spend only harvests travellers who were already coming to you, we say so rather than averaging it away.
Creative and content for somebody choosing between four tabs: photography that shows the actual rooms and the actual view, short video of the walk from the door to the water or the station, plain answers on parking, check-in times and what is included, and neighbourhood guides written by people who know the street rather than the postcode.
Data intelligence: clean measurement through the reservation engine, attribution that survives the handoff, and a monthly report tying spend to revenue kept. 2026 travel and hospitality benchmarks puts site conversion anywhere from 0.73% to 4.72%, so the difference between a mediocre reservation flow and a good one is worth more than most media decisions — and it is measurable within weeks.
The same reporting answers the awkward questions: which weeks you are discounting unnecessarily, which trip types pay, and where the next dollar belongs.
Web design and development for a property: fast on a phone in an airport queue, rates and availability visible without a dead end, a reservation flow that does not lose people at the calendar or the payment step, room and area templates that scale across sites, and accessibility done properly. Most property sites have grown a second, unmanaged site inside them — expired offers, closed restaurants, old photography — so part of the build is consolidating that into one accurate version.
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Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
faq
Answered questions.
No, and single properties often gain fastest, because the commission line is a larger share of your margin than it is for a chain. A property with good reviews and a weak reservation flow has a conversion problem, not a demand problem, and that is the cheapest thing to fix.
We size the programme to your room count and your season, and we hold category exclusivity: we will not run two competing properties in the same market, and that is written into the agreement.
Reservation-flow fixes, campaign restructuring and profile corrections usually show inside the first weeks, because the demand already exists and the leak is immediate. Area and trip pages typically start earning visibility within 60 to 90 days.
Because hospitality is seasonal, we compare like with like — the same weeks last year, not last month — and report leading indicators such as your own channel's share of stays, email list growth and review flow alongside revenue.
A fixed monthly fee, quoted separately from media spend, scoped to your market and the channels you need. After the audit you get a plan tied to targets — revenue kept per stay first — and we will tell you which channels we would not run yet rather than selling a full bundle on day one.
Where the fix is smaller than a retainer, we scope to the fix and say so on the first call.
What a typical monthly plan covers: hotel seo for area and trip pages, web design and development on the booking flow, paid search and ppc management, social and display campaigns for the shoulder season, brand and content work including photography, email automation to past guests, reputation management, and one monthly digital marketing report. Most hospitality clients start with the website and paid search, then add social, email automation and branding once direct bookings climb.
How to compare one hotel marketing agency against another: ask who does the daily work, whether the agency will show revenue figures from comparable hotels and resorts, whether you own the ad accounts and the website, what the notice period is, and whether direct bookings and revenue — not sessions — are the reported numbers.
No, and we would advise against it. Those platforms put you in front of travellers who have never heard of your property, and that discovery has real value, especially in a new market or a soft season.
The goal is a healthier mix, not a boycott: keep the platforms working for discovery, then make sure the traveller who looks you up afterwards finds a better page, an equal rate and an obvious reason to reserve with you. That shift shows up in margin long before it shows up in occupancy.
Yes, and it is usually the fastest margin win available. Peak weeks sell themselves; spending evenly across the year pays a platform commission on rooms you would have filled anyway.
We plan against your own pace calendar: build demand for soft weeks with trip reasons rather than discounts — events, packages, midweek work stays, off-peak guides — and reach past guests by email first, because they are the cheapest people to bring back. Rate integrity stays intact, which protects your peak.
The scoreboard, and who does the work. Impressions are easy to buy and impossible to bank. We tie spend to reservations on your own channel and to revenue kept per stay, and we report by trip type and season so you see the property rather than the dashboard.
You get a named senior strategist rather than a coordinator relaying questions, with search, paid media, content, design and web development specialists in one team. Most properties arrive from several vendors who each optimise their own report; one team means one set of figures and one weekly review.
What a complete hotel digital marketing programme contains, in one list: a fast website with a booking engine that converts, hotel seo for area, room and trip pages, paid search and ppc split between brand and discovery, metasearch where the budget justifies it, social campaigns for soft weeks, brand photography and content, email automation to past guests, and reputation management. That is the whole strategy for most hotels and resorts; the rest is decoration.
Practically, the hotel marketing that works is unglamorous and measurable: real photography, honest rates on your own site, a reservation flow that never dead-ends, seo built on genuine area and trip pages, ppc split between brand and discovery, an email list you actually own, and reviews answered every week. Owners ask what we would not do, so: we do not undercut your own rate strategy, we do not buy reach we cannot connect to stays, and we do not judge a season against last month.
