Built for a wet phone, one bar of signal.

Handled properly it protects them, and that is the part we take responsibility for. Every existing URL is inventoried, redirects are mapped and tested before launch, the structure is carried over deliberately, and rankings are monitored daily for the first weeks. Rankings usually improve after launch, because the new site is faster and finally has a page for each service and area to rank with.

Faster than the competitor loading beside you on the same phone, which is a low bar today. The median contractor site takes 5.4 seconds and only 18% load in under three. We set a performance budget before design starts and test on a mid-range handset rather than a designer's desktop, because that is where the job is actually won.

Because the search happens at the damage. 72% of restoration leads come from mobile during the emergency and 79% of contractor traffic overall is mobile. A layout that reads beautifully on a wide monitor and buries the phone number behind a menu is losing jobs every night.

Three things: that you answer now, that you cover her area, and that you deal with the insurance company. Direct insurance billing messaging converted 28% higher across 200 audited contractor sites. Awards, history and mission statements are real assets, but they belong further down the page.

For the cities your trucks genuinely reach, yes - an owner wants her own area named and search engines need something specific to rank. What we will not do is generate eighty near-identical pages with the city name swapped, because that damages the site. We write the areas that matter properly and expand from there.

Yes, and usually a small section rather than a single page. Mold is a slower, more anxious decision than a burst pipe: people read about containment, air quality and clearance testing for days. That content converts a different visitor entirely, and it will not fit on a general water damage page without weakening both.

Often, and we will say so honestly - it is usually the cheaper right answer. Where the platform is sound we fix speed, restructure pages and rewrite the emergency path in place. We recommend a rebuild only when the existing stack genuinely cannot be made fast or cannot carry service and area pages, and we show you the evidence for that call.

We write it, from interviews with your project managers, and you approve every page. Nobody outside your business knows your drying standards, your response times or which carriers you bill directly, and those specifics are exactly what makes a restoration website read as real rather than templated.

They are one decision. The structure we build is the structure restoration SEO needs, and the emergency pages are where restoration PPC traffic lands. Designing the site without them is how companies end up paying twice - once for the build, once for the retrofit.

Whatever keeps the site fast and lets your team update it without calling us. We build most restoration sites in Webflow, and we work in WordPress where an existing setup justifies it. The platform matters far less than the performance budget and who holds the keys - which is you.

Calls and booked losses by page, through call tracking and analytics configured in your own accounts before launch so there is a genuine before and after. Sessions and bounce rate are diagnostics in the report; the score is how many more jobs the same traffic produced.

Scope drives it: how many services, how many service areas, how much content we write, and whether we are migrating from an existing site with rankings to protect. We quote after the audit so the number reflects your situation rather than an average.

Most of the budget is people - strategy, writing, design and build - not licences. We do not mark up tools or hosting, and everything we build stays yours if you ever leave.

Ask three questions. Will they commit to a page speed target on a mid-range phone? Who writes the content, and have they interviewed a restoration project manager before? And how do they handle redirects on migration?

An agency that answers with measurements, names the people doing the work, and asks about your response times and carriers before quoting is doing the job properly. Ask to see a site they launched a year ago and what happened to its rankings afterwards.

Eight to twelve weeks for most restoration companies, and the variable is content rather than design - how many service and area pages we are writing and how quickly we can get time with your project managers. We give you the schedule with the quote and tell you early if anything slips.

Yes, and it is built for that. Your team can add service areas, job photography, reviews and posts without touching code or calling us. We train whoever will be doing it, leave written documentation, and stay available for the structural work - but you are never locked in to us for routine changes.

We watch it. Rankings and redirects are monitored daily for the first weeks, speed is retested as content is added, and you get a written read on calls and booked losses by page. Launch is the middle of the project rather than the end of it, and the same people stay on the account.

A named senior designer and writer who learn your service area, your response promise and the carriers you bill, supported by our build and conversion tracking teams. You have their direct line, and the person presenting the design is the person who made it.