Eighty dollars a click buys no room for waste.

It varies more by loss type than by anything else. Emergency and 24-hour terms run $80.41 a click at a 16.0% conversion rate and about $500 a lead, while leak detection sits at $47.96 a click and $330 a lead, and blended cost per lead across the category lands around $300 to $400. We model your own numbers against your close rate and average job value before quoting, so the target is yours rather than an industry average.

It is, when the job value carries it and the calls get answered. A single mitigation and reconstruction job dwarfs a $500 lead cost, which is why the auction is expensive in the first place. The risk is never the click price; it is paying that price for calls outside your service area, outside your hours, or into a voicemail. That is the part we fix.

Calls usually start within days, because the intent is immediate - nobody researches a flooded basement for a fortnight. The first month is about proving which loss types and suburbs convert; month two is where the cost per booked loss starts falling as the waste comes out and the bidding gets real conversion data to learn from.

Usually both, weighted by what your own account shows. LSAs sit above search results and are priced per lead, which suits emergency demand, but LSA costs have climbed 40% since 2023 so they are no longer automatically the cheap option. We compare them on cost per booked loss each month and move the money accordingly.

Because the economics are nothing alike. Sewage cleanup runs $61.23 a click at an 11.7% conversion rate while leak detection converts at 14.5% for $47.96. Left in one campaign, the strong performers subsidise the weak ones invisibly and the budget never finds the work you actually want.

Yes, and we would rather not take the account without them. Audited restoration pages convert between 8% and 14% - that spread is worth more than any bidding change available to us. If your site can carry the traffic we improve it in place; if it cannot, we scope restoration web design separately and say so upfront.

With rules agreed before the weather, not during it. We set budget ceilings and release conditions in advance, keep the overnight coverage live, and watch capacity with you so we are not buying calls your crews cannot reach. A storm week can produce a quarter's work, and it can also burn a quarter's budget on jobs you have to decline.

The area a truck can genuinely reach in the response time you promise. The most common waste we find is a metro-wide radius on an account whose crews cover six suburbs well. We redraw targeting around real drive times and weight bids toward the areas where your close rate is highest, which usually lowers spend and raises booked jobs in the same month.

Cost per booked loss, by campaign and by suburb. Calls are tracked, recorded and qualified, and booked-job values are fed back into the platform through conversion tracking so bidding optimises toward revenue. Clicks and impressions are in the report as diagnostics, never as the score.

More than any bid adjustment. 69% of restoration customers choose the first company they contact, so an unanswered 3am call is a job that went to a competitor at your expense. We report the missed-call rate alongside the media numbers, and where it is the constraint we say so before recommending more budget.

Response time, coverage area, and whether you bill the carrier directly. Direct insurance billing messaging converted 28% higher across 200 audited contractor sites, because it answers the question underneath the panic - who pays for this. Awards and years in business belong further down the page.

Together, and they subsidise each other. Paid search tells us within weeks which terms convert, which is the fastest research available for restoration SEO; the organic pages then lower what the paid traffic costs to convert. Owners who run only one usually end up paying the full market rate for every lead forever.

Ask three questions. What is their target cost per booked job for your market, and how did they work it out? Do they track and qualify phone calls, or count form fills? And who runs the account day to day?

An agency that talks in cost per booked loss, names the buyer doing the work, and asks about your close rate and crew capacity before quoting is doing the job properly. Ask to see a live monthly report before you sign anything.

Management is priced on scope - how many markets, how many loss types, and whether we are building landing pages and tracking from scratch. We quote after the audit so the number reflects your account rather than an average, and media spend stays on your own card.

Work is monthly with no long lock-in. Most of the fee is people - strategy, buying, call review and page work - not software, and we do not mark tools up or bill them separately.

Enough to buy a readable number of clicks in your metro, which at these prices means we would rather start narrow and deep than wide and thin. A tight campaign on two loss types across the suburbs you serve best will teach us more in a month than a metro-wide build at the same spend, and it protects you while the tracking is being proven.

No. Two clients bidding against each other in the same auction raises both their costs, so exclusivity in your service area is part of the agreement. We confirm it before quoting rather than discovering the conflict later.

A named senior buyer who learns your close rates, your crew capacity and the carriers you bill, supported by our analytics team. You have their direct line, and the person writing your monthly read is the person making the bid changes.