A solar website that earns the quote request.
earns the quote
Most solar company websites look fine and lose the visitor anyway. We design and build solar websites around the one job that matters: turning a homeowner reading on a phone into a booked survey. We already run marketing for solar installers, and when 97 of 114 scored solar landing pages fail Google's speed threshold, the site is usually the cheapest thing to fix.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
FOUR WORKSTREAMS
Four workstreams behind a solar website that sells.
that sells
A structure built from the systems you sell, design and photography that prove the installs are yours, conversion paths a busy homeowner can follow on a phone, and the technical base your search visibility will later depend on.
Structure and content
Design and photography
Conversion paths
Technical base and SEO
One page per system, one page per town.
The typical solar company website is a home page, an about page and a single services page covering residential installation, battery storage, commercial arrays, maintenance and EV charging together. Nobody can navigate it and no search engine can rank it.
We map the site to what you sell and where you install, then write the content homeowners actually look for: payback, financing, interconnection, warranty, roof suitability and what happens if they move house.
- A written page per solar service, never templated
- Town pages for the areas your installers cover
- Payback, financing and warranty answered in depth
- Navigation a homeowner follows in ten seconds
45%
of Q1 residential installs now pair a battery
Your arrays, not a stock rooftop.
Photography of your own installs is the largest single difference between a solar website that feels real and a template with a new logo. We arrange the shoot: your crews, your streets, your finished arrays and the inverter wall in a customer's garage.
Around that goes a clean, visually appealing design that keeps the phone number in reach, puts licensing, certification and warranty where buyers look, and reads properly outdoors on a mid-range handset.
- Photography of your own completed installs
- Before and after pairs by system type
- Licence, certification and warranty shown plainly
- Designed on the mobile layout first
10.20s
average mobile load time across scored solar pages
Give a researching buyer somewhere to go.
A homeowner spending twenty thousand dollars rarely converts on the first visit, so a single contact form is not a conversion strategy. We build several honest routes: tap-to-call, a short quote request an estimator can work from, a savings estimate, and a low-commitment option for the visitor who is still reading.
- Tap-to-call fixed in the mobile header
- Short quote forms, not eleven-field questionnaires
- Savings estimate and financing routes up front
- Every enquiry route tracked and attributed
40-50%
sat rate when traffic lands on a real quote page
$80-200
reported cost of a solar lead from Google Ads
Fast, indexable, and yours to edit.
Speed is not a design preference here, it is the difference between a paid click that converts and one you paid for twice. Across 500 audited contractor sites the median page took 5.4 seconds and only 18% came in under three, and solar landing pages score worse still.
We build on a CMS your office team can edit without a developer, keep the pages light, and get clean URLs, headings, schema, SSL and conversion tracking right, so solar SEO can be built on top afterwards.
- Built for speed on a mid-range phone
- Editable by your team, no developer needed
- Schema, headings and clean URLs done properly
- Analytics recording quote requests, not page views
5.4s
median load time across 500 contractor sites
7.0%
of scored solar pages cleared the 2.5 second mark
of scored solar landing pages fail Google's speed threshold
sat rate when traffic lands on a real quote page
Every layout designed and tested on a phone before desktop
Site, hosting, photography and analytics in your own accounts
We made the difference for those brands
Food & beverage
Beauty, personal care & wellness
Consumer tech and platforms
Apparel and lifestyle
Healthcare & regulated services
Apparel and lifestyle
Healthcare & regulated services
Creative, content, arts & culture
Apparel and lifestyle
Healthcare & regulated services
Retail & commerce
B2B software, fintech, insurance
B2B software, fintech, insurance
Home essentials, appliances, kitchen & pet
Creative, content, arts & culture
Food & beverage
Beauty, personal care & wellness
Creative, content, arts & culture
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
Healthcare & regulated services
Consumer tech and platforms
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
Retail & commerce
Beauty, personal care & wellness
Healthcare & regulated services
01 — The challenge
The website is usually the leak, not the media plan.
Solar companies rarely have an attention problem. They have a site that loses the visitors they already paid for. Of 114 scored solar landing pages, 85% failed Google's good threshold and the average mobile load was 10.20 seconds — four times the benchmark.
When a Google Ads lead costs $80 to $200, a slow page is not a cosmetic issue. It is the most expensive line in the budget, paid quietly, every single day.
“Everyone told us the website looked great. The quote form barely moved.”
The causes repeat: every system crammed onto one services page, a form asking eleven questions before anyone has seen a number, stock imagery of rooftops in another country, and nothing about payback or financing where a homeowner would actually look for it.
02 — Our approach
Design for the decision, then prove the installs are yours.
We start by writing down the decision the visitor is making. A homeowner comparing payback over three weeks is not the same visit as someone whose system stopped exporting yesterday, and a facilities manager pricing a commercial array is different again. Each gets its own page, its own proof and its own next step.
Then we collect the raw material. A photography day on your finished installs, before and after pairs, your crews on site, plus written detail on warranty, financing, interconnection and the equipment you carry. That content is what makes a solar website unmistakably yours, and it is the part most agencies skip.
The build itself is deliberate and unglamorous: mobile layout first, light fast pages, a tap-to-call header that never scrolls away, short forms, and savings and financing messaging placed high. Structure, headings and schema are set up so search visibility can be built on later.
Then we watch it. Enquiry routes are tracked from launch, so within a month you know which pages produce booked surveys and which need another pass. We keep testing rather than declaring the project finished.
03 — What we did
From a tidy brochure to a working site.
The same sequence whether we are rebuilding an old solar website or starting from nothing.
01
What the current site loses
Your pages measured on mobile speed, enquiry routes, content depth and structure, with every drop-off point listed plainly before any design work begins.
02
Photography and proof
A shoot across your finished arrays and live crews, plus warranty, equipment and financing detail that makes the site unmistakably yours.
03
Built mobile-first
A page per system and per town, tap-to-call in the header, short quote forms and savings messaging placed high, on a CMS your team can edit without a developer.
04
Measured and improved
Every enquiry route tracked from launch, monthly reads on which pages produce booked surveys, and steady testing rather than a site left untouched for three years.
WHAT YOU GET
Deliverables you keep, whatever happens next.
you keep
The site, the hosting, the photography and the analytics are yours from the first day, in your own accounts.
Website and conversion audit
Your current solar website measured on mobile speed, enquiry routes, content depth and structure, with the drop-off points named in writing.
Sitemap and content plan
The site mapped to the systems you sell and the towns you cover, with the questions each page must answer written out before anyone opens a design tool.
Design and photography
A mobile-first design plus a photography day on your own installs, giving you galleries and crew imagery you can use well beyond the website itself.
Build on an editable CMS
A fast, secure build your office team can update without a developer, with clean URLs, proper headings, schema and SSL in place from launch.
Conversion and tracking setup
Tap-to-call, short quote forms, savings estimates and financing enquiries, each one tracked so you can see which page produced the booked survey.
Post-launch review
A written monthly read on visitors, enquiries and the pages producing booked surveys, with the next round of improvements named rather than implied.
HOW WE WORK
Operating standards, not promises.
Operating standards
Residential solar
Installation and payback pages built for a homeowner researching for weeks on a phone.
ExploreBattery storage
Backup and storage pages for the fastest-growing attachment on residential installs.
ExploreCommercial solar
Pages written for facilities and finance buyers who want models, references and timelines.
Explore
Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
CASE STUDIES
Case studies
Video Ads
Static Ads
FAQ
Questions installers ask us
What does a solar website actually need to do?
Turn a researching homeowner into a booked survey, on a phone, without making them phone first. Everything else — galleries, equipment pages, reviews — exists to support that one job, and we design against it rather than against a mood board.
Why do so few of our visitors request a quote?
Usually speed and structure rather than anything you did wrong. The average scored solar landing page takes 10.20 seconds to load on mobile, and a long form on a slow page loses people who were genuinely interested. Both are fixable, and fixing them is cheaper than buying more traffic.
Should we add a savings or payback calculator?
Usually yes, kept simple. Traffic landing on a real page with a quote calculator sits at a 40 to 50% appointment rate against 20 to 30% for an in-platform lead form. We keep the estimate honest and conservative, because an inflated number costs you the appointment later.
Do we need separate pages for each town?
For the towns your crews genuinely serve, yes. A visitor wants their own area named and an install nearby, and search engines need something specific to rank. We write them properly rather than spinning a hundred near-identical pages, which does more harm than good.
Will a redesign hurt our existing rankings?
Handled properly it protects them and usually improves them. We map every existing URL to its replacement, keep the pages already earning traffic, and run the redirects and indexing checks in launch week. The risk people worry about comes from skipping that step, and we do not skip it.
How long does a solar website take?
Typically six to ten weeks from kickoff. The pace is usually set by the photography day and by getting your warranty, financing and equipment detail confirmed. You get the dates at the start and hear from us early if anything moves.
Do you write the content or do we?
We write it, from interviews with you and your sales team, and you review every page before it goes live. Nobody outside your business knows your interconnection timelines or which financing your customers take, so we take that from you rather than inventing it.
What about our reviews and install gallery?
Both get real space. Reviews pull through automatically so the page never goes stale, and the gallery is organised by system type and area so a visitor can find a roof like theirs on a street like theirs.
Will the site be fast enough on a phone?
That is a build requirement, not a hope. We test on a mid-range handset on mobile data, compress imagery properly, and treat a slow page as a defect to fix before launch rather than a trade-off to explain afterwards.
Can you handle our paid traffic as well?
If you want. Many clients pair the build with paid search or solar SEO so the traffic and the pages are designed together. Plenty take the website alone and keep their current agency, and that works fine too.
Does battery storage need its own pages?
It does now. A record 45% of residential installs in Q1 were paired with battery storage, and buyers research backup separately from generation. Giving storage its own pages captures demand your competitors are still burying in a footnote.
Who works on it?
A named senior designer and writer who have been on your sites and met your sales team, supported by a developer and our analytics team. You have their direct line throughout the project and after launch.
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