Solar SEO that fills the calendar, not the dashboard.

Local map improvements often show inside the first two months because profile work moves quickly. The organic pages are slower: the usual range is six to twelve months to first leads, after which there is no per-lead media cost. We tell you which months are investment months at the start, so nothing about the curve is a surprise.

It matters more, not less. When the residential market is forecast to contract 21% this year, the installers who stay comfortable are the ones not paying for every enquiry. An owned pipeline is the cheapest insurance available against a media cost you do not control.

Both, in that order of emphasis. The profile and town pages return fastest, so we get them right in the first weeks, then build the research library that earns the harder rankings. Splitting them into separate projects just means paying twice for the same groundwork.

For the towns your crews genuinely drive to, yes. A homeowner wants their own area named and a system you installed nearby, and search engines need something specific to rank. We write them properly rather than generating a hundred near-identical pages, which does more harm than good.

Same foundation, different content and different patience. Commercial buyers search fewer times, read longer, and want models, references and interconnection timelines rather than a monthly payment. We keep the two tracks separate so neither audience reads copy written for the other.

Yes, and it works better that way. Search terms from paid search tell us which organic pages to build next, and the pages we build lower what your paid traffic costs to convert. Plenty of clients also pair this with solar ChatGPT ads.

We audit them, keep the ones earning anything, rewrite the ones worth saving and remove the rest with proper redirects. Cleaning an index up is normal work for us and it usually lifts the pages you keep, because the site stops competing with itself.

Booked site surveys and quote requests, attributed to the page and town that produced them, using analytics configured in your own accounts. Rankings and traffic are in the report as leading indicators, but they are not the score.

Yes, and they affect conversion even more. A steady flow of recent reviews naming the town and the system installed is one of the strongest local signals available, which is why we build review collection into the install handover rather than leaving it to whoever remembers.

Yes, and we keep it current. Incentive rules change and stale figures cost trust at exactly the moment a homeowner is deciding. Those pages get a scheduled review, and anything we cannot verify from a primary source does not go on the page.

Scope drives the price, and we quote it after the audit rather than before. Work is monthly with no long lock-in, because a channel that compounds should keep earning its place. Everything we build stays yours if you ever leave.

Four strands, run together. Local search work on your Google Business Profile and location pages, so nearby customers find the company when they search for a solar installer. Content strategy across the services you sell. Technical work on the website itself — speed, structure, schema and the internal links that help search engines understand it. And digital reputation: reviews, citations and earned local coverage.

Most solar companies arrive with one of those partly done and the other three untouched. The audit tells us which, and the first quarter of the plan is built around whichever gap is costing the most online visibility today.

The ones with commercial intent in the locations your crews serve. Solar installation plus a city, solar panel cost, solar companies near me, battery backup, commercial solar quotes: these are searches from people close to buying. High-volume research keywords like how solar panels work bring users who are months away.

We build the keyword map around intent first and add the research layer once the commercial terms are held, because a solar company that ranks for questions and not quotes has bought traffic instead of customers. The quality of the term matters more than its volume.

Heavily. A slow, hard-to-navigate site loses users before search engines ever reward the content, and thin design leaves nowhere for the material a solar buyer wants to read. Speed, structure and clarity are ranking inputs as much as they are design choices.

Where the existing website can carry the strategy, we improve it in place. Where it genuinely cannot, we say so and scope solar web design separately rather than quietly spending SEO hours on a rebuild you did not agree to.

Ask each one three questions. Which solar keywords would they target for your towns, and why those and not the high-volume research terms? Who writes the content, and have they interviewed a solar sales team before? And what do they report — traffic, or booked surveys?

An agency that answers with quality examples from other solar companies, names the person doing the work, and reports on business outcomes is telling you something. One that opens with a package price and a keyword count is selling you a template. Ask to see a real monthly report from a live client before you sign anything.

Scope drives it: how many towns, how many services, how much technical repair the existing website needs, and whether we are writing content from scratch. We quote after the audit, so the number reflects your site rather than an average.

What we will say upfront is where the money goes. Most of a solar SEO budget is people — strategy, writing, technical work and local search management — not software licences. Tools are part of the cost of doing business here, and we do not mark them up or bill them separately.

Everything runs in your accounts. Google Search Console, Google Analytics, your Business Profile and the rank tracking sit in your name, and you keep access whatever happens between us.

On top of that you get a monthly written read: which solar keywords moved, which pages produced quote requests, what changed on the website, and what is queued next. No dashboard-only reporting, because a dashboard tells you what happened and not what it meant.

No. Two clients competing for the same local searches is a conflict we will not take, so exclusivity in your service area is part of the agreement. It is one of the first things we confirm before quoting, and it is why we would rather say no early than explain later.

A named senior strategist and writer who learn your utility territory, your financing options and your install process, supported by our technical and analytics teams. You have their direct line, and the person writing your monthly read is the person doing the work.