Signed contracts, at a cost you can defend

No, and smaller companies often gain fastest, because homeowners trust a local company with real reviews over a national brand knocking doors. A company with good installs and no local visibility has a discovery problem, not a demand problem, and that is the cheapest thing to fix.

We size the programme to your crews and your service area, and we hold category exclusivity: we will not run two competing solar companies in the same market, and that is written into the agreement.

Campaign restructuring, qualification changes and quote-flow fixes usually show inside the first weeks, because the demand already exists and the leak is immediate. Service-area pages typically start earning visibility within 60 to 90 days and compound from there.

Because the sales cycle runs months and the season swings hard, we report leading indicators — qualified appointments, sit rate, close rate — alongside revenue, and compare like with like rather than judging a quiet month on its own.

A fixed monthly fee, quoted separately from media spend, scoped to your service area and the channels you need. After the audit you get a plan tied to targets — cost per signed contract first — and we will tell you which channels we would not run yet rather than selling a full bundle on day one.

Where the fix is smaller than a retainer, we scope to the fix and say so on the first call.

What a typical monthly plan covers: seo for service-area pages, a website that qualifies, paid search and ppc management, social campaigns, photography and video on real installs, reputation and review generation, lifecycle messaging to past customers for batteries and referrals, and one monthly report in plain language. Most solar companies start with the website and paid search, then add content and social once appointments are sitting reliably.

How to compare one solar marketing agency against another: ask who does the daily work, whether they will show figures from comparable solar companies, whether you own the ad accounts and the website, what the notice period is, and whether signed contracts — not enquiries delivered — are the reported number.

Often yes, at first, and there is no reason to switch them off on day one. They fill a calendar while owned demand is still building, and a full calendar keeps crews working.

What we change is the comparison. Purchased enquiries get measured on cost per signed contract, side by side with search, referrals and your own site, and the mix moves toward whichever is cheaper at equal quality. 2026 acquisition costs by channel puts referrals at $300 to $600 against $1,500 to $3,000 for door-to-door, which is usually the strongest argument for building a referral programme properly rather than treating it as an afterthought.

It is a good time to spend differently. Demand is more considered than it was, which punishes generic advertising and rewards installers who explain the economics clearly and rank where homeowners are researching.

Practically that means shifting weight from interruption to intent: organic visibility, honest payback and financing content, storage and battery messaging where rates make it pay, and referrals worked as a channel rather than a hope. Acquisition costs are rising for everyone, so the installers who own their demand gain the most ground in exactly this kind of year.

The scoreboard, and who does the daily work. Sessions are easy to buy and impossible to bank. We tie spend to appointments that sit and contracts that sign, and report by service area so you see the business rather than a dashboard.

You get a named senior strategist rather than a coordinator relaying questions, with seo, paid media, content, design and development specialists in one team. Most solar companies arrive from several vendors who each optimise their own report; one team means one set of figures and one review each month.

What a complete solar digital marketing programme contains, in one list: a fast website that qualifies, local seo built on genuine service-area pages, reputation and reviews, paid advertising split by buying stage, real install photography and video, CRM integration so reporting reaches the contract, and a referral programme worked deliberately. That is the whole strategy for most solar companies; the rest is decoration.

Installers also ask what we will not do: we do not promise savings figures on your behalf, we do not buy shared enquiries and call them ours, and we do not report volume that we cannot connect to signed work.