Pay for pool leads that sign.

Budget is set from your economics, not a rate card. We start from your average contract value and close rate, then work backwards through the benchmark numbers: $80 to $300 for a qualified new-build inquiry and $50 to $150 for a remodel lead. That gives a monthly media figure that buys a readable number of pool leads instead of a handful, and we will tell you if your market is too small for the budget you had in mind.

Within days on search, because the demand already exists. The honest answer on judging it is longer: pool construction inquiries take weeks to become consultations and months to become contracts, so the first month is about lead volume and quality signals, and the second and third are where cost per signed build becomes a number you can trust. We show both from the start.

Both, for different jobs. Search captures homeowners already looking for a pool contractor; Meta creates the demand at $80 to $150 per lead with a $12 to $22 CPM and keeps the pipeline moving in the off-season. Most of our pool clients run search year-round and push paid social hard in the three months before their local buying season starts.

Yes, and it is usually the first thing we fix. Broad match, a generic contact form and no budget qualification will fill your inbox with people pricing an above-ground kit. We tighten match types and negatives, add qualification to the form, and feed your closed contracts back into bidding, so the platforms learn what a real customer looks like. Construction leads close at 8% to 12%, so quality is the whole game.

Almost always, and it is the cheapest improvement available. The top 6% of contractor sites convert 8% to 12% against a 2% to 4% median, which means the same budget can produce three times the pool leads without touching the auction. Our landing page team builds one per campaign, and you keep them whether or not we keep managing the media.

Cost per signed build, with cost per qualified lead underneath it. Anything above that in the report is diagnostic. We wire call tracking, form attribution and your sales outcomes together before launch with our conversion tracking team, so the monthly review is a business conversation rather than a screenshot of impressions.

You do, from the first week. We work inside your Google Ads and Meta accounts, your analytics and your tracking numbers, and every landing page and creative asset we produce is yours to keep. If you ever leave, nothing switches off and nothing has to be rebuilt - a policy we would rather explain up front than be asked about later.

A great deal, and it is planned around rather than endured. Search demand for pool construction peaks months before the swimming season and collapses afterwards, at different times in Phoenix and in Chicago. We front-load budget into the build-up, shift weight to remodel and service campaigns in the quiet months, and use paid social to create demand while search volume is asleep.

It should. The search terms that convert in the ad account tell our pool builder SEO team exactly which pages to build, and the organic pages that earn rankings reduce what you need to buy. We run one keyword strategy across both, share the same reporting, and gradually move the cheaper demand from paid to organic while the budget concentrates on the high-value construction terms.

Your own finished projects, filmed plainly. Drone passes over a completed backyard, a homeowner talking about the build, and before-and-after sequences beat any stock imagery of a turquoise rectangle. Our pool builder creative team produces the ad content from your real projects, and the winning angles get reused across social, the website and your sales presentations.

Smaller than most people assume. Around 125,000 businesses serve a $62 billion US pool, hot tub and spa market, and demand is spread across suburban markets rather than concentrated in a few cities. If your crews can profitably reach a metro area, there is normally enough search volume to build a campaign - and if there genuinely is not, we will say so before you spend.

Yes, and the two behave very differently in the auction. Service demand is cheaper, closes faster and recurs - service leads convert at 35% to 40% and contracts retain at 78% - while construction is expensive and lumpy. Where a company does both we run them as separate campaigns with separate targets, because averaging them together hides which half is working.

Week one is measurement and audit: tracking wired up, the last year of spend read against closed contracts. Weeks two to four are the rebuild - campaigns split by the work you sell, negatives written, geography drawn on drive times, and the first landing pages live. You get a written baseline at the start and a written review at the end, so month two starts from evidence.

Mostly in what we optimize toward. A lot of pool marketing is reported on clicks and cost per lead, which looks efficient against a $66.69 all-industry average cost per lead while the contract count stays flat. We connect the sales outcome to the campaign and let the platforms bid on that, which changes what gets paused, what gets scaled and what the monthly conversation is about.

Usually yes, and we prefer it. A mature pool account carries conversion history worth keeping, so we restructure in stages rather than burning it down: measurement first, then the campaign split, then bidding. Where an account is genuinely beyond repair we will explain why before rebuilding, and we will keep the old campaigns running until the new ones are proven.

Access to your ad accounts and analytics, your average contract value and close rate, a list of the pool services you want more of, and photography or video from finished builds. Half an hour with whoever runs the consultations is worth more than any brief, because the objections they hear every week become the copy on the landing pages.