Make the backyard impossible to scroll past.

Because a swimming pool is bought on imagination and confirmed on proof, and video carries both. The numbers back it: video ads produce leads at 30% to 60% lower cost than static images for contractors, and owner-on-camera video is another 25% to 40% cheaper again. Stills still matter for the gallery and for search placements, but video is what stops the scroll.

On your sites, always. A studio cannot show gunite day, the steel cage, the tile going in or the moment a family walks out to a finished backyard - and those are the things that make your work credible. We plan around builds already in your calendar, so it costs a day of coordination rather than a production budget, and we work around your crews rather than stopping them.

Several at once, deliberately. The pool category averages an 8% winning-ad rate, in a 5% to 12% range, which means testing one idea a quarter is a slow way to find nothing. We run a batch of angles together, read them on retention and cost per lead, then iterate the winners into variations. It is a cheaper route to a winner than polishing a single concept.

In our experience: the backyard-as-escape story, honest financing, the job timeline told without gloss, the durability argument against a cheaper quote, and the spa or heating angle that extends the season. Which of those wins depends entirely on your market and your price point, which is why we test rather than assert. The angle plan is written from your designs and the objections your sales team hears every week.

Yes, and we look at it first. Most pool companies have far more usable material than they realise, scattered across phones, drone cards and old drives. We audit it, cut what is usable into a first set of ads, and only then decide what genuinely needs shooting. That usually gets a campaign live weeks earlier and keeps the first invoice smaller.

Directly. The assets are built for the campaigns our pool builder PPC team runs, in the formats those placements need, and the performance data comes back to the material plan each cycle. That loop is the point: what wins in market decides what we shoot next, rather than a creative brief written once and never revisited.

You do, in full resolution, including the raw material we did not use. Nothing is held back and nothing stops working if you stop working with us. Pool builders build a library over years, and it should be an asset on your balance sheet rather than something parked in an agency account you cannot access.

More often than most builders do, but less often than agencies sell. In a seasonal category the practical rhythm is a fresh batch before the buying season, a mid-season refresh when frequency climbs, and a quiet-months set built around remodel and service work. If a concept is still producing leads efficiently we leave it alone and say so, rather than invoicing for a rebuild.

For custom pool work, it is the single most useful shot you can own. A slow overhead pass showing the pool in the context of the whole backyard is what makes the design legible - ground-level photography flattens exactly the thing you designed. We fly it legally, keep it short in the edit, and cut vertical versions so it works on a phone.

It usually works better, because a smaller builder can put a real person on camera and a national brand cannot. A $1,500 to $3,500 monthly media budget typically produces 15 to 25 pool leads when the creative carries it, and one signed build covers the year. We scope the capture to match, and we will tell you when a single shoot day is all you need.

Three numbers, in order: how many people watch past the first three seconds, what a lead costs from that concept, and how many of those leads become consultations. Likes and shares are read but never reported as results. With construction leads closing at 8% to 12%, quality has to be tracked to the sale, which our tracking team sets up before the first ad runs.

Yes, and it is the cheapest extension of a shoot day. The same visit produces hero imagery and before-and-after sets for the project gallery our web design team builds, which keeps the site looking like the ads that brought people there. Consistency between the ad and the landing page is one of the quiet reasons campaigns convert.

The same capture days feed it. A shoot day yields far more material than a campaign needs, and the surplus becomes the organic posts that keep a pool company visible through the season - where the category averages 1.85% Instagram engagement. We hand it over scheduled and captioned so your team is never staring at an empty calendar.

A videographer delivers a beautiful film. We deliver a tested set of assets attached to a media plan, cut for every placement, with the performance read back into what gets shot next. Both have their place, and if a single brand film is genuinely what you need we will say so - but a batch of angles built to be tested is what moves cost per lead.

Your build schedule for the next couple of months, whatever footage and photography already exists, and half an hour with the person who runs design consultations. Their answers to the objections they hear weekly become the angles we test, and access to one live build site gives us everything else.