Be the carrier the assistant shortlists.

Yes, and we confirm it before any budget is committed. OpenAI treats financial services, healthcare and medicine, and legal services as restricted categories approved case by case, and Search Engine Journal has tracked how those approvals work in practice. Freight, warehousing and forwarding sit outside that net, so your business faces the ordinary review rather than a special one. We still check your specific claims first, and the answer-layer work proceeds either way.

It suits it better than most, because the value at stake is enormous relative to the media cost. A logistics customer is worth $10,000 to $500,000 or more across the relationship against a $500 to $3,000 acquisition cost, with quote-to-booking running 15-30%. The catch is measurement: you cannot judge this on monthly lead counts. We instrument the CRM first so the channel is assessed on qualified opportunities over two or three quarters, which is the honest window.

That is exactly the comparison we hold it to. Logistics search advertising averages $6.45 per click with a 3.10% conversion rate and a $135 cost per qualified lead. We set your target from your own numbers rather than a benchmark, then report cost per qualified opportunity side by side across channels so budget follows the evidence instead of the newest platform.

Aggressive filtering from day one, and it is the single biggest saving in most logistics accounts we inherit. Carriers looking for loads, drivers looking for work and students researching supply chain coursework all search the same words as your buyers. We build the negative keyword list before launch, review real search terms weekly for the first two months, and separate recruitment demand into its own campaign if you want it at all. Enquiry quality usually improves within the first fortnight.

It should, because the reporting is the point. The LeadCoverage index puts median pipeline created at $4.84 per dollar of go-to-market spend, with a range from $0.36 to $204.30, so the gap between leaders and laggards is measurement discipline rather than budget size. We report the same ratio for your programme, by service line, in language a finance director can check rather than an agency dashboard nobody opens.

Usually we improve it in parallel rather than waiting, and that is the reassuring part: nothing has to be rebuilt from scratch before you see movement. An assistant needs something specific to quote, so the pages describing your modes, lanes, capacity and compliance get rewritten first while the rest of the site stays exactly where it is. If the site is genuinely holding you back, we say so early and scope that work separately instead of quietly charging for it.

Published capability, certifications, third-party coverage and consistent company data, in roughly that order. Retention is high in this sector at 86% on average, which means the providers already visible tend to stay visible, so building citable evidence is a compounding asset rather than a campaign. We turn your delivered projects into case studies with lanes, volumes and outcomes, and make sure your certifications can be read rather than requested.

Alongside, not instead. Relationships and trade events still originate a large share of freight business, and we would not recommend cutting them on a hunch. What is changing is where the early research happens: ChatGPT Ads expanded to 31 European countries in August 2026 after launching in the US, and cost per click bidding now accounts for most of that ad spend. We add a measured position here and let cost per qualified opportunity settle the balance over a few quarters.

Campaigns produce data within days, but with a freight sales cycle the numbers only mean something after a quarter of quotes and awards. Movement in how assistants describe your company usually shows within one to three months of the answer layer going live, because these systems re-read their sources faster than classic search settles. Booked freight attributable to this channel is a six to twelve month proposition, and we agree the leading indicators up front so nobody is guessing in month two.

A fixed monthly fee for the work, quoted after the audit rather than off a rate card, plus whatever media budget you approve and pay directly. Most logistics operators start with the audit and the answer layer, which is the part that keeps paying regardless of platform, then add media once the pages can carry it. We agree a target cost per qualified opportunity in month one and report against it, so the spend is easy to defend or easy to stop.

It will, and the plan assumes it. The pages, case studies and proof we build are yours and keep working across every assistant and classic search whatever any single platform decides about advertising. The media side stays deliberately flexible: small tests, monthly commitments, nothing that depends on one placement type surviving. We read the ad policy pages and changelogs weekly and tell you what changed and what it means for your budget.

Yes, and the reporting gets more honest when one team holds it. Our AI search, paid search and analytics specialists work from one plan, so an opportunity is attributed once instead of claimed by three suppliers. Hiring us for this channel alone is equally fine — we document the setup and leave every account open in your name.

It sits outside it, deliberately. The advertising and the answer layer touch your website, your CRM and nothing else, so no warehouse management or transport management system has to change for this to work. Where the two do meet is useful: the operations detail already sitting in those systems, such as real transit times, on-time delivery performance and the shipping lanes you genuinely run, is exactly the evidence that makes a page quotable. We ask for a handful of those numbers, publish the ones you are comfortable sharing, and leave your technology stack alone.

It varies more than any benchmark suggests, which is why we split reporting by line from week one rather than after a bad quarter. For asset-light brokers the answer is usually a single specialised mode where capacity is tight. For warehousing and ecommerce fulfilment operators it is normally the volume band just above what they serve today, because those buyers research hardest before making contact. We report revenue influenced per line so the next budget decision is an argument about evidence rather than instinct.