Confort Prestige
Six systems, one page, zero clarity
Confort Prestige installs heat pumps, furnaces, air exchangers, duct cleaning, oil tank removal, and Québec-made windows and doors across Laval, the Rive-Nord and the Laurentides. Every one of those is a different decision for a homeowner — and most of them come with a government subsidy the homeowner has never heard of.
01 — The challenge
The subsidy is the reason people buy. It was buried.
A homeowner comparing a central heat pump against an electric furnace is not comparing products, they are comparing an install, a warranty, an eligibility rule and a monthly payment. Confort Prestige had the answers — RBQ and CMMTQ credentials, LogisVert and Rénoclimat expertise, financing, a 12-year installation warranty — but a visitor had to already know what to ask to find any of it.
The commercial argument that closes these jobs, the subsidy, sat several clicks away from the systems it applies to.
If the grant is what makes the project affordable, it belongs on the page where the project is chosen.
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6
Distinct systems needing their own sales page
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5 000 $
Per-appliance subsidy the site now surfaces up front
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11
Pages in the rebuilt Webflow structure
02 — Our approach
One page per system, with the grant and the financing attached.
We built Confort Prestige in Webflow as a set of decision pages: heating and cooling, electric furnace, wall-mounted and central heat pumps, air exchanger (HRV/ERV), duct cleaning, oil tank removal, windows and doors, and a dedicated multi-unit track for building owners and managers. Each page follows the reasoning a homeowner actually goes through — what the problem is, which equipment fits, what the install looks like step by step, what it costs, and which programs pay for part of it.
Then we made the technical comparisons readable. Brand tables set strengths, ideal use, warranty and subsidy eligibility side by side. The HRV versus ERV page answers the choice instead of describing both. The air-exchanger page carries the RBQ code requirements the install has to meet.
Two dedicated tracks handle the money question: a subsidies page mapping the current LogisVert and Rénoclimat programs to the work that qualifies, and a financing page with pre-qualification. The multi-unit page speaks a different language entirely — occupancy, tenant disruption, per-building program ceilings and yield.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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