PATIENTS IN YOUR AREA ARE SEARCHING TODAY. ARE YOU IN THE RESULTS?
Marketing that fills chairs, not just the enquiry inbox
We help dental and orthodontic practices get found by the patients already searching, then measure the work on booked and kept appointments — not on impressions.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
of dental website traffic comes from organic search
median cost per lead from dental Google Ads
lower bound on cost per new patient from search, versus $150+ paid
years the average patient stays with a practice
We made the difference for those brands
Travel & mobility
B2B software, fintech, insurance
Retail & commerce
Consumer tech and platforms
B2B software, fintech, insurance
Food & beverage
Beauty, personal care & wellness
Healthcare & regulated services
Food & beverage
Beauty, personal care & wellness
B2B software, fintech, insurance
B2B software, fintech, insurance
Apparel and lifestyle
Beauty, personal care & wellness
Healthcare & regulated services
Apparel and lifestyle
Food & beverage
Consumer tech and platforms
Creative, content, arts & culture
Apparel and lifestyle
Retail & commerce
Consumer tech and platforms
Food & beverage
Beauty, personal care & wellness
Consumer tech and platforms
Consumer tech and platforms
Travel & mobility
Apparel and lifestyle
Healthcare & regulated services
B2B software, fintech, insurance
Who we are
A partner that understands how long a patient takes to choose
Web Tonic is a digital marketing agency that runs healthcare and dental accounts as a specialty, not as a line on a services list. The same senior team handles local search visibility, paid advertising, creative and the website itself, so a practice never has to referee three vendors optimising three different reports.
Sound familiar?
If you run a practice, at least two of these will sound familiar.
New-patient volume climbs after the holidays and around back-to-school, then flattens for months. The front desk is busy, but a good share of those callers are comparing three practices and never book. And when someone searches for implants or clear aligners nearby, a practice with more reviews takes the click before yours appears. None of that reflects your clinical work. It reflects visibility, response speed and follow-up.
Enquiries arrive, but a large share never convert into a first visit — and nobody is tracking where they drop.
You are visible in your own postcode and invisible two suburbs over, where the patients with the treatment plans you want actually live.
High-value treatment gets marketed the same way as a check-up, so the campaigns that should fund the practice never get a distinct budget.
Results & timeline
Your first seven days with us.
Day 1–2: Audit
We map your local search visibility, review profile, ad history and tracking, and the practices ranking above you for the treatments you want more of. Most accounts we open cannot tell a new-patient call from a billing question, which makes every cost-per-patient number in the reporting fictional.
Day 3–4: Offer and tracking
Call tracking, form events and booking software are wired into one view so a booked appointment counts once. Then the treatment pages get rewritten the way a patient reads them: what it costs, what it feels like, how long it takes, what the alternatives are.
Day 5–6: Build and launch
Campaigns go live highest-intent first — emergency and same-day, then implants or aligners, then general dentistry — with a landing page per treatment rather than one homepage catching everything.
Day 7: Review and scale
A written review: what launched, cost per booked appointment so far, where enquiries are still leaking, and the 30-day roadmap. Then a weekly working session instead of a monthly PDF.
for WHO
Built for practices, not repurposed from a retail playbook
Dentistry has a long consideration window. Patients read reviews for weeks, compare before-and-after galleries, and research aligners against braces or implants against bridges long before anyone rings the practice. Campaigns designed for same-day purchases quietly fail in that window, because they only count the people who were ready today.
The numbers show where the leverage sits. Organic search drives roughly 48% of traffic to dental websites and paid search about 17%, per 2026 dentistry channel benchmarks, while a new patient acquired through search costs about $50–$150 against $150–$350 through Google Ads, per published 2026 dental marketing benchmarks. So the practice with real local visibility is buying the same patient at a fraction of the price — and the reason most practices never get there is that they stop the work at month four. The practices that win their area are simply the ones still doing the same unglamorous work in month twelve, when the compounding starts to show.
We build the whole path instead of one channel: local search visibility and treatment pages, paid search for the urgent and high-value cases, paid social and creative for the long consideration window, and a website that books. One senior team, one dashboard, market exclusivity in writing. Outcomes are on our case studies.
Results
Real Spend. Real Revenue.
What we run for dental practices.
Local visibility for the treatments you want more of.
Local SEO for a dental practice is mostly two things done properly: a Google Business Profile that earns the map pack, and a real page for each treatment and each area you draw from. Optimization happens at page level — implants, clear aligners, emergency care, cosmetic work, hygiene — because each is a separate search with a separate patient behind it.
Reviews are part of the ranking and all of the decision. We put a request system in place that runs the day treatment finishes, so the profile keeps improving without anyone at the front desk having to remember.
Paid ads built around treatment value, not a flat budget.
An emergency search and an aligner search deserve different bids, different copy and different pages. We run Google search campaigns split by treatment with call tracking on every line, hold branded defence, and shift budget toward the treatments that actually book. Dental PPC medians around $6.85 per click and $116 per lead, per 2026 dentistry channel benchmarks, which is affordable only if the calls are answered and followed up.
Follow-up that turns a consult into treatment.
Most practices lose more revenue after the consult than before it. Automated email and text sequences keep an unbooked treatment plan alive, recall runs without the front desk chasing, and every missed call gets a text back within minutes.
That is also where the economics live: an average patient is worth roughly $800–$1,200 a year and stays five to seven years, per published 2026 dental marketing benchmarks, so a single recovered treatment plan pays for a month of marketing.
Services
Paid media across Google search, PPC, Meta and short video, split by treatment and by the areas you draw patients from. Budget follows booked appointments, creative is refreshed before it fatigues, and lead generation is judged on kept first visits rather than form fills.
Social will not replace search for a practice, but it carries the consideration window: before-and-after sets, short answers to the questions every consult raises, and the retargeting that keeps you present while a patient compares three clinics.
Content that answers what patients ask before they call: what treatment costs, what the alternatives are, what recovery looks like, how financing works. This is the best-performing dental content online because almost nobody writes it plainly — and it is the work that lowers acquisition cost twelve months out.
Website and conversion work: a site that loads fast on a phone, online booking that takes seconds, treatment pages built to convert, and trust signals where a patient is actually deciding. Landing-page conversion rates in dentistry run several times higher than average site pages, per 2026 dentistry channel benchmarks, which is usually the cheapest improvement available to a practice.
.avif)
Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
faq
Answered questions.
Single-location practices, multi-location groups and specialists — implants, orthodontics, cosmetic and paediatric — across the USA and Canada. What our clients share is wanting marketing they can hold to a number, and most arrive after one or two agencies that reported on rankings while the schedule stayed soft.
We hold market exclusivity: one practice per competing area, written into the agreement.
Paid search can produce calls in week one, because that demand already exists. Website and booking fixes land inside 30 days. Local organic visibility is a two-to-three-quarter programme — treatment pages, reviews and profile work compound, which is exactly why the practices that stay with it get the cheapest patients in their market.
A fixed monthly fee quoted separately from ad spend, scoped to your treatments and locations. For context, published benchmarks put established practices at 3–8% of collections on marketing and startups at 15–25%, per published 2026 dental marketing benchmarks. After the audit you get a plan tied to cost per booked appointment, and we will name the channels we would not run yet rather than selling the whole bundle on day one.
Usually not. Targeted work on speed, mobile layout, online booking and treatment pages beats a rebuild at a fraction of the cost, and it is the faster route to more booked visits. A rebuild is worth it when the current site blocks growth structurally. Either way you keep ownership of the site, the ad accounts and the analytics.
Carefully, and it is the part most agencies get wrong. No patient details or treatment specifics go into ad platforms or third-party pixels; conversions are counted as events, not as people, with consent handling on the site and restricted access to call recordings. You get the same measurement quality without health information leaving your systems, and we will document exactly what is collected.
Because the plateau is usually structural rather than a volume problem. Enquiries arrive and nobody knows which ones came from where, high-value treatments share a budget with hygiene, unbooked treatment plans are never followed up, and the practice ranks in one area while patients search from six. Each of those is fixable, and cheaper than another 10% of ad spend.
You get a named senior strategist rather than a coordinator relaying questions, with the paid, organic, creative and web specialists on one team, one set of numbers and a weekly review. If the fix is smaller than a full retainer, we scope to the fix and say so on the first call.
