Solar ads that stop the scroll and survive the scroll-back.

More than three ads a year, and less than the firehose everyone imagine. A fixed monthly cadence of a few genuinely different concepts, with the winner iterated, keeps a small service area from burning out. We agree the number upfront so it is a plan rather than a scramble.

Both, at different stages. Video wins on reach, recall and top-of-funnel click-through; static wins on retargeting and lower cost per action. We build the cold-audience hook as video and the retargeting proof and offer as static design, from the same shoot day.

We use generated imagery where it genuinely helps, for backgrounds and concept frames. What sells solar is specificity — your crew, a roof shape a local recognises, a real bill — and that has to be photographed. Using both in the right places gives you volume without losing credibility.

Cost per booked appointment, with hook and hold rate as the diagnostic underneath. Meta lead forms around $40 to $70 per lead at a 20 to 30% sat rate land near $170 to $300 per sat appointment, so a cheap lead from a weak ad is easy to spot once you measure the far end.

Yes, and we build that in from the brief. Savings and payback claims are stated in ranges we can support, incentive language matches what actually applies in your state, and nothing goes live with a number we cannot source. That protects the account as well as the customer.

It helps a great deal and it is optional. A homeowner talking plainly about their first bill after switch-on outperforms almost anything scripted. Where a customer prefers not to appear, we build the same proof from install footage, review screens and the numbers your team already reports.

Yes. The same shoot and the same design system covers poster artwork, vehicle graphics and yard signage, which is where a lot of local recognition is quietly built. Working files come to you so any print supplier can produce them.

Cleanly. We brief creative against the campaign structure your buyer runs, whether that is us or your existing team, and we point each ad at a landing page built to match the promise. Many clients pair this with solar PPC.

Usually three to four weeks: an angle session in week one, the shoot once your schedule allows, then the first cut of video and static a week later. If you need something running sooner, we start with design built on your existing footage.

That is the point of testing, and it is budgeted for. We retire it on evidence, write down what the result told us, and put that into the next round. A month where two of four concepts lose is a normal month, and it still moves your cost per appointment.

The same shoot feeds it. Social media posts, short vertical cuts and install stories come out of the production day, so your organic feed stops being an afterthought and starts reinforcing the paid message people are already seeing.

A named senior creative and producer who sat with your sales team and stood on your job sites, supported by our design and analytics teams. You have their direct line, and they write your monthly read themselves.