Your next patient is asking an assistant first.

It is decided by review rather than by a blanket rule. OpenAI restricts ads tied to the prevention, diagnosis or treatment of health conditions and approves US advertisers case by case; health insurance, dental, vision, supplements, medical testing and hospitals are named among the categories now open to approved advertisers. We establish exactly where your procedures sit before any budget is committed, and if a category is closed today we tell you plainly and put the money where it earns instead.

The intent arrives earlier and more conversational. Someone asking an assistant to compare two procedures is further from a booking than someone typing a surgeon's name plus a city, so the job is to be present and accurate in the answer rather than to win a click auction. The economics are also different: medical search leads cost $90-$130 in mid-size markets and $160-$280 or more in major metros, while assistant placements remain comparatively uncrowded.

Less than most practices expect. This works best as a measured share of an existing budget rather than a replacement for it, so a few hundred a month alongside your search programme is a sensible start. The bigger investment is the content that makes your practice quotable, and that is a one-off build with a long tail rather than a monthly spend. We scale only once cost per consultation is proven against your other channels.

We build the measurement ourselves rather than relying on platform reporting, which is still coarse. Dedicated tracked numbers, landing paths that identify the source, and a consult form that captures how the patient found you all feed one view in our analytics layer. It is not perfect attribution and we do not pretend otherwise, but it is honest enough to make budget decisions on.

Handled the way we handle it, yes, and it is more conservative than most social advertising in this specialty. The copy stays factual and discreet, we avoid outcome promises entirely, before-and-after imagery follows consent and platform rules, and every claim is checked against what your surgeons will actually stand behind. Nothing goes live without your clinical approval.

We set expectations from published specialty benchmarks and then replace them with your own numbers as soon as we have volume. Plastic surgery cost per lead benchmarks at $100-$320 with cost per acquired patient at $400-$1,400 against $5K-$30K of procedure revenue, and consultation CPA typically runs $150-$400 with 35-45% converting to a procedure. Those are the goalposts we report against from month one.

Usually we improve rather than replace it. The pages that decide whether an assistant can describe you accurately — procedure explanations, recovery, pricing expectations, surgeon credentials — are the same pages that convert a cautious patient, so the work pays twice. If the site is genuinely holding you back our web design team will show you the arithmetic before recommending a rebuild.

The ones where you have capacity and margin, not the ones with the biggest search volume. Practices are often booked out on the procedure they advertise hardest and quiet on the one that pays best. We start from your consultation calendar and your case mix, then build the campaign around the gaps, and we revisit that split every month as the calendar changes.

Placements can produce enquiries within weeks, while the visibility work that gets you named in answers builds over a quarter or two. We report the two separately so you always know which part is paying. In the first month we would rather show you a small number of well-attributed consultations than a large number of unqualified clicks.

Yes, and the field is filling quickly. Adthena counted 7,378 distinct advertisers in a single week, with a 0.50% click-through rate in the dataset published in August 2026, and active advertisers rose 46% week over week after the minimum spend came down. Aesthetic medicine is under-represented in that field today, which is precisely why the placements are still cheap to test.

Gladly, and it is often the fastest arrangement. Your team knows the practice, the surgeons and the patient tone; we bring the channel expertise, the eligibility work and the measurement. We share the prompt map, the creative and the reporting in full so nothing depends on us being in the room, and we will happily train your team to run parts of it themselves.

A named senior paid media strategist with a content specialist alongside, and the same people stay on the account rather than handing it to a rotating queue. You will know their names, you can email them directly, and the person who wrote your plan is the person who reviews the numbers with you each month.