FROM QUIET RESEARCH TO A BOOKED CONSULT
Booked consults, and the right ones
A full consult diary is only useful if the people in it are ready. We work the whole line — found, trusted, booked, kept — and report consults attended and procedures scheduled rather than impressions.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
typical cost to acquire one consultation
share of consults that convert to a procedure
average patient lifetime value in the category
average patient retention rate
We made the difference for those brands
B2B software, fintech, insurance
Food & beverage
B2B software, fintech, insurance
B2B software, fintech, insurance
Retail & commerce
Consumer tech and platforms
B2B software, fintech, insurance
Creative, content, arts & culture
Creative, content, arts & culture
Healthcare & regulated services
Food & beverage
Creative, content, arts & culture
Retail & commerce
Retail & commerce
Beauty, personal care & wellness
Consumer tech and platforms
Retail & commerce
B2B software, fintech, insurance
Travel & mobility
Retail & commerce
Consumer tech and platforms
Travel & mobility
Creative, content, arts & culture
Healthcare & regulated services
Retail & commerce
Retail & commerce
Healthcare & regulated services
Food & beverage
Food & beverage
Healthcare & regulated services
Creative, content, arts & culture
Who we are
A partner who reads your consult conversion before your ad account
Web Tonic is a digital marketing agency running growth programmes every day, with one senior team covering search, paid media, creative and the web build behind them. An aesthetic practice gets its own plan because this is a considered, private, high-value decision, and the rules that govern it are not the rules of retail.
Sound familiar?
If you run a practice, two of these will sound familiar.
Enquiries arrive and the consult diary still has holes. People research for months and never say so. Advert accounts get restricted for wording nobody warned you about. And nobody can say which spend produced the procedures on next month's list.
Plenty of enquiries, not enough of them arriving ready to proceed.
Adverts restricted or disapproved, with no clear explanation.
A long, quiet research journey that no report ever shows you.
Results & timeline
Your first seven days with us.
Day 1–2: Audit
We meet the practice the way a prospective patient does: what search returns for each procedure in your city, how your gallery and credentials read to somebody nervous, where the enquiry form asks too much too early, and how many consults are attended and converted.
Day 3–4: Data and tracking
Then the unglamorous part: calls, forms and bookings tracked cleanly, privately and in line with your compliance obligations, then matched back to source. 2026 aesthetic practice budget analysis puts a consultation between $150 and $400 to acquire, so the difference between channels is a real budget decision, not a footnote.
Day 5–6: Build and launch
Fixes to the pages that decide it: each procedure, the surgeon's own credentials and results, pricing ranges written honestly, and a booking step that respects privacy. Then campaigns split by procedure and by readiness, because somebody comparing surgeons is not somebody still deciding.
Day 7: Review and plan
You get the first written review: what launched, what the early figures say, cost per consult and per scheduled procedure by source, and a 90-day plan built around your theatre capacity and the procedures you want more of.
for WHO
Judged on procedures scheduled, not enquiries counted
Aesthetic surgery is a category where the decision is private, the research is long, and the person choosing is weighing a surgeon rather than a price. Advertising that shouts loses to advertising that reassures, and platforms restrict what you may say along the way.
The arithmetic is worth stating plainly. 2026 aesthetic practice budget analysis puts clicks at $8 to $35 in competitive metros, a consultation at $150 to $400 to acquire, and 35% to 45% of consults converting on procedures worth $8,000 to $15,000. 2026 category benchmarks puts the average click at $6.45, blended cost per acquisition at $98, patient retention at 62% and lifetime value at $12,500, with a typical site converting at 3.4%. Read together they say something simple: a consult is expensive, a procedure is not, and the difference lives in the pages and the follow-up rather than in the bid.
So the work is visibility plus trust, then conversion. Four things run under one roof: local search, paid campaigns, web design and development and measurement, with outcomes on our case studies.
Results
Real Spend. Real Revenue.
What we run for aesthetic practices.
Be found for the procedure, not the category.
People do not search for a practice. They search for a procedure, in a city, with a question attached: recovery time, scarring, what it costs, whether they are a candidate. A single page listing everything you offer answers none of that.
We build genuine pages per procedure and per location, with the surgeon's own credentials, real results handled with proper consent, and answers written the way you would give them in a consult room. That depth is what separates a practice from a directory listing, and it is what earns the second visit.
Advertise inside the rules, deliberately.
Health and appearance advertising sits under restricted policies and privacy law. Accounts get limited for before-and-after imagery, targeting choices and pixel data most agencies never think about, and a restriction discovered in August costs you the autumn.
We plan campaigns around those constraints from the first day: compliant creative and landing pages, server-side measurement that keeps sensitive data out of places it should not be, and consent handled properly. It is slower to set up and it is why the account keeps running.
Respect a long, quiet decision.
Somebody may read your site for six months before they ever call, tell nobody, and arrive already knowing your surgeon's training. Any report that judges that journey on last-click attribution will quietly defund the content that earned it.
So we measure the whole path, keep useful material available for people who are not ready yet, and make the first contact low-commitment and private. Then we report consults attended and procedures scheduled, so the patient work that takes months is credited rather than cut.
Services
Paid campaigns across search and social, structured by procedure and readiness rather than by platform habit. Brand defence stays separate from genuine discovery, creative is written to survive policy review, and budget follows theatre capacity rather than being spread evenly across procedures you do not want more of.
Reporting is in your language: cost per consult booked, cost per consult attended, cost per procedure scheduled, and mix by procedure. Where spend only collects people who already knew your name, we say so rather than averaging it away.
Creative and content for somebody deciding quietly: the surgeon on camera answering the questions people are embarrassed to ask, consistent result photography handled with consent, plain writing on recovery, risk and candidacy, and patient stories told with permission rather than testimonial theatre.
Data intelligence: compliant call and form tracking, server-side measurement, attribution through to consults attended and procedures scheduled, and a monthly report tying spend to the theatre list. 2026 category benchmarks puts retention at 62% and lifetime value at $12,500, so a report that stops at the first procedure is measuring half the relationship.
The same reporting answers the awkward questions: which procedures pay at your current fee, which channel produces consults that actually attend, and where the next dollar belongs.
Web design and development for a practice: fast on a phone late at night, galleries that load properly and stay consented, procedure templates that scale, an enquiry step that asks little and promises privacy, and accessibility done properly. Most practice sites have grown a second, unmanaged site inside them — an old fee list, a departed associate, a procedure you stopped offering — so part of the build is consolidating that into one accurate version.
.avif)
Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
faq
Answered questions.
No, and solo practices often gain fastest, because patients choose a surgeon rather than a brand and your name is the asset. A practice with strong results and a heavy enquiry form has a conversion problem, not a demand problem, and that is the cheapest thing to fix.
We size the programme to your theatre days and your city, and we hold category exclusivity: we will not run two competing practices in the same market, and that is written into the agreement.
Enquiry-flow fixes, campaign restructuring and profile corrections usually show inside the first weeks, because the demand already exists and the leak is immediate. Procedure pages typically start earning visibility within 60 to 90 days and compound from there.
Because the decision is long, we report leading indicators — consults booked, attendance rate, conversion to procedure — alongside revenue, and compare like with like rather than judging a quiet month on its own.
A fixed monthly fee, quoted separately from media spend, scoped to your market and the channels you need. After the audit you get a plan tied to targets — cost per scheduled procedure first — and we will tell you which channels we would not run yet rather than selling a full bundle on day one.
Where the fix is smaller than a retainer, we scope to the fix and say so on the first call.
What a typical monthly plan covers: seo for procedure and city pages, web design and development on the enquiry journey, paid search and ppc management, compliant social campaigns, video and photography with the surgeon, review generation, lifecycle messaging to existing patients, and one monthly report in plain language. Most practices start with the website and paid search, then add social and video once consults are converting reliably.
How to compare one plastic surgery marketing agency against another: ask who does the daily work, whether they will show figures from comparable practices, whether you own the ad accounts and the website, what the notice period is, how they handle privacy and consent, and whether scheduled procedures — not form fills — are the reported number.
Largely, yes, and it is one of the first things we take off your desk. Restrictions in this category are usually predictable: before-and-after imagery used in the wrong placement, wording that implies a guaranteed outcome, targeting that touches sensitive categories, or tracking that sends data it should not.
We write creative and landing pages against the current policies, keep measurement server-side and consented, and maintain approved variants so a review never stops delivery outright. If something is genuinely not permitted, we say so early and put the budget where it can work instead.
Yes, and it is usually the fastest win available. At a category average near four in ten, buying more consults into a process that loses most of them is the most expensive way to grow.
We look at the whole line with you: how quickly enquiries are answered, what the patient is told about price and candidacy before they arrive, what they leave the consult holding, and what reaches them a week later. Then we fix the pages, the pre-consult material and the follow-up around it and report conversion alongside spend, so improvements show up on the theatre list.
The scoreboard, and who does the daily work. Sessions are easy to buy and impossible to bank. We tie spend to consults attended and procedures scheduled, and we report by procedure so you see the practice rather than a dashboard.
You get a named senior strategist rather than a coordinator relaying questions, with search, paid media, content, design and development specialists in one team. Most practices arrive from several vendors who each optimise their own report; one team means one set of figures and one review each month.
What a complete aesthetic digital marketing programme contains, in one list: a fast website with a private enquiry journey, seo built on genuine procedure and city pages, paid campaigns split between brand and discovery, surgeon-led video, consented result photography, review generation and response, compliant server-side measurement, and lifecycle messaging to existing patients. That is the whole strategy for most practices; the rest is decoration.
Surgeons ask what we would not do, so: we do not promise outcomes on your behalf, we do not run creative that risks your account or your reputation, and we do not buy reach we cannot connect to a booked consult.
