Buy the emergency, keep the plan.

Publishers differ because markets do. Elev8's 2026 contractor benchmarks put pest control search leads at $50-$110 on $6-$12 clicks, while AdBot reports an average nearer $98 on clicks around $5.99. Your own number depends on service area density, season and how tightly the account is matched. We measure it in the first fortnight rather than quoting you someone else's average.

Most US pest control companies spend $1,500 to $8,000 a month on paid search, with single-truck operators at the lower end and multi-branch companies well above it. Spend tracks service area and season far more than company size. We would rather concentrate a modest budget on the towns and pests you can service profitably than thin it across a whole region for the sake of coverage.

For most operators they are the cheapest route to a booked job, and they should run alongside search rather than instead of it. LSA leads run $30-$55 and close at 40-50%, landing at $60-$140 per booked job. The limits are real though: inventory is finite, budgets empty fast in termite season, and ranking depends on reviews and responsiveness. We run both and let the reporting settle the split.

No, and that is worth knowing because several neighbouring trades are. Pest control is not a restricted business under Google Ads policy, unlike garage door and locksmith services, so Advanced Verification is not required — only the standard policy review. Local Services Ads are a separate matter and do require licence, insurance and background verification, which we drive through to approval for you.

Almost always, because the economics are not comparable. Mosquito leads can run $30-$90 and rodent leads $45-$120 while termite leads run $110-$180, and a single blended campaign lets the expensive lines hide behind the cheap ones. Split, you can fund each pest against its own ticket, pace it to its own season, and see immediately which line deserves more money.

Match types kept tight, an actively maintained negative list, and call recordings reviewed rather than tallied. Most misspent spend in this trade goes on DIY intent, salary searches, product shopping and out-of-area clicks, all of which broad match will find for you enthusiastically. We review query reports weekly in the early months, then monthly, and report what we excluded so you can challenge it.

Because that is where the trade makes its money. A three-year recurring plan customer is worth $1,200-$2,100 against a one-time treatment ticket of $150-$350, so a campaign that produces slightly dearer leads which convert to plans beats a cheap campaign selling single treatments. We push booked jobs and plan signups back into the ad platforms as conversions so the bidding optimises toward them.

Sharply, and by region. Termite swarms arrive in late winter and early spring, general pest and mosquito demand carry the summer, rodent pressure spikes with the first cold nights, and bed bugs plus commercial contracts hold steady year round. A flat monthly number means overpaying in dead months and running out in the good ones. We build a seasonal pacing plan up front and adjust it against actual demand.

Usually not as a mainstay, though they can fill a quiet week. Shared leads close at only 12-15% because the same homeowner is sold to three or four competitors at once, so a cheap price per lead becomes an expensive price per customer, and you are training your technicians to compete on discount. Our preference is to own the demand through channels you control.

Yes, and the arithmetic is not close. Organic leads benchmark at about $15 against $35 from paid search in this trade. Paid buys speed and control; organic lowers your blended cost per customer over time and keeps working when a budget pauses. Our pest control SEO team runs that alongside the ads and the reporting is shared.

They have a place, mostly for plan offers, seasonal campaigns and remarketing rather than for urgent demand. Facebook leads benchmark cheap at about $22 but close at only 5-10%, giving $220-$760 per acquired customer, because you are interrupting someone rather than answering them. Our paid social team runs it where the plan maths supports it.

Search campaigns are usually live within three to four weeks: week one for economics and tracking, weeks two and three for structure, copy and landing pages, week four for launch. Local Services Ads depend on verification, which is Google's timeline rather than ours, so we start that paperwork on day one and tell you each week where it stands rather than guessing a date.

A named senior paid media strategist, with a copywriter and an analytics specialist alongside. You will know their names, you can email them directly, and the same person joins your monthly session. The person who builds your account is the person who runs it — it is not handed down to a rotating queue of juniors after launch.

You keep everything. The ad accounts, the Local Services Ads profile, the landing pages, the creative and the tracking are in your name from week one, and we hand over documentation rather than leaving the next team to reverse-engineer it. There are no long-term lock-ins, because an account that has to be held by contract was not worth renewing.