Nobody shops around for an exterminator.

Local visibility moves fastest. Profile, categories, service areas, citations and reviews are usually the first thing to shift the phone, often inside two months, because the map results sit above everything else on a phone screen. Service and town pages build over the following quarter, and content and links compound from about month six. We report each of those separately so you can see which part of the programme is paying.

Less than every paid alternative, on the published numbers. Contractor Bear's 2026 trade benchmarks put pest control organic leads at about $15 with an 18-26% close rate and $31-$140 cost per acquired customer, against $35 and 12-18% for Google Ads. Google Business Profile leads are cheaper still at about $10. The trade-off is time: SEO takes months to build and then keeps working, while ads work today and stop the day you pause them.

For the towns you genuinely serve and want more work in, yes. Google is trying to answer a local question, and one page listing twenty place names answers it for none of them. What matters is that each page is written rather than generated: the pests that actually bother that area, the response times you can honestly promise, real local reference points. We build them at the pace they can be written properly.

They are a ranking input in the map results, not just social proof, and recency counts as much as volume. A company with 300 reviews and nothing in the last six months usually loses to one with 140 and a steady flow. We set up a request habit your office can actually sustain after a completed job, and we never buy, script or gate reviews — that route gets profiles suspended and takes months to unwind.

Usually both, on separate pages, because the economics are not alike. Cost per lead runs $150-$250 nationally for general pest work and $180-$300+ in the southeastern termite belt, and termite jobs carry a far larger ticket. General pest is the volume driver and the doorway to a recurring plan. We size the content plan to your capacity and your season rather than to whichever keyword looks biggest.

This is where the trade makes its money. 85.4% of residential pest control revenue recurs through ongoing service plans and average annual churn runs about 40%, so acquisition has to keep pace just to hold ground. We write plan pages that answer the real objection about being locked in, and we report plan signups as a conversion rather than counting form fills.

Locally, very often. The nationals are strong on brand searches and broad terms and comparatively weak on the specific, local, human questions your customers actually ask — a named neighbourhood, a particular pest, a same-day question. That is where an independent with a rebuilt profile, real reviews and properly written town pages wins. We would not promise you the national head term, and we would not spend your money chasing it.

They change it more than they kill it, and in a local trade the outcome is often better. Assistants lean on the same evidence local search does: consistent company details, real reviews, clear service content. A company that explains its treatments properly gets named in an AI answer far more often than one with a brochure site. Our AI search visibility team runs that work alongside the SEO programme.

Frequently not, and we would rather spend the budget where it returns faster. If the platform is sound we fix speed, structure and conversion on what you already have and get on with the visibility work. When a rebuild really is the cheaper route we show the arithmetic instead of asserting it, and our web design team handles it from there.

Calls, forms and booked jobs, tracked from the first month, then a written monthly report that says what moved, what did not, and what happens next. Rankings appear as context, never as the headline. You get a named senior strategist who joins the monthly session, and every number on the report can be traced back to a source you can open yourself.

They deserve their own pages and their own content, because a restaurant manager facing an inspection is not searching the way a homeowner is. Compliance documentation, discretion, response times and multi-site coverage are what that buyer reads for. It is a smaller search volume with a much larger contract behind it, so we usually build it as a parallel track rather than a paragraph on a residential page.

Very. Termite swarms, mosquito season, autumn rodent pressure and the year-round bed bug demand each need content live and indexed before the season arrives, not during it. We build the calendar backwards from your region's pest pressure, and where speed matters more than patience we will point you at paid search to cover the gap while the organic work matures.

A named senior SEO strategist, with a content writer and a technical specialist alongside. You will know their names, you can email them directly, and the same person joins your monthly session. Your account is not handed to a rotating queue of juniors, and the person who wrote your plan is the person who runs it.

You keep everything. The website, the Google Business Profile, the content, the tracking and the reporting are in your name from week one, and we hand over documentation rather than leaving you to reverse-engineer it. There are no long-term lock-ins, because a programme that has to be enforced by contract was not worth renewing.