They photograph the bug and ask the assistant.

Paid placements shown inside ChatGPT conversations. They appear only for logged-in Free and Go users, Plus, Pro and Enterprise plans stay ad-free, and the ads are clearly labelled and do not influence the assistant's answer. You buy them through the self-serve Ads Manager on a cost-per-click basis, which will feel familiar to anyone who has run a search account.

Yes, as an ordinary local services advertiser. The self-serve platform opened to everyone in May 2026, and the restricted categories are adult content, alcohol, tobacco, financial services and gambling — pest control is not among them. Pesticide claims still need care in the copy, and we write to the stricter standard so nothing stalls in review.

Daily budgets start from $25 and average clicks run $2-$5 across industries. For a pest control company that is a rounding error beside the $1,500-$8,000 a month most operators already spend on paid search. We size the test so one or two pest types produce readable data inside a month, and we agree a stop rule before the first click.

That is the right question and it is why we report booked jobs rather than form fills. Someone describing droppings, bites or a noise in an attic to an assistant gives far more context than a two-word search, which helps qualification. But volume proves nothing on its own, so every campaign is measured against the cost per booked job you already achieve elsewhere.

The intent arrives earlier and better explained. On search someone types exterminator near me; in an assistant they describe the problem and get told what it probably is first. That means the visitor is better informed and less patient, so the page has to confirm rather than re-explain. The economics differ too, at least for now: pest clicks average about $5.99 on Google against $2-$5 here.

Start where the research phase is longest and the ticket is biggest: bed bugs, termites, rodents in a roof, anything a person describes at length because they are unsure. A bed bug emergency lead costs $90-$180 and closes at 60-78% on tickets of $800-$1,500. Straightforward general pest demand is often still cheaper on search, and we will tell you when that is the case.

Yes, and it is worth more than the ads. Assistants lean on verifiable evidence: consistent company details, real and recent reviews, clear treatment content, licence information that can be checked. A company that explains its work properly gets named far more often than one with a brochure site. Our AI search visibility team runs that alongside the campaigns.

Deliberately, because default reporting will not do it for you. Calls, forms and bookings are tracked from launch with distinct numbers and tagging per campaign, and where your field software allows it we push booked jobs and plan signups back as conversions. Our conversion tracking team builds and verifies that before any spend starts.

More than before, and it is cheaper. Google Business Profile leads benchmark at about $10 in this trade and organic at about $15, against $35 on paid search, and the same evidence that ranks you locally is what an assistant reads to decide who to name. We usually check the state of your profile and reviews before recommending any new channel at all.

About four weeks in practice: week one for benchmarks and tracking, weeks two and three for campaign structure, copy and landing pages, week four for launch. Account approval is the platform's timeline rather than ours, so we start that in week one and tell you where it stands each week instead of promising a date we do not control.

We expect it to, and the plan assumes it. Your ad accounts, creative, landing pages and tracking stay in your name, and every asset we build works on other channels too, so a rule change moves budget rather than wasting work. That is also why the unpaid visibility work runs in parallel from the start rather than as a later upsell.

Almost certainly, and they stay the benchmark. Google Ads leads benchmark at about $35 in pest control and Local Services Ads at about $28, so this channel has to earn its budget against those numbers rather than alongside them. Our pest control PPC team runs the comparison monthly and we move money toward whichever is winning.

A named senior paid media strategist, with a copywriter and an analytics specialist alongside. You will know their names, you can email them directly, and the same person joins your monthly session. The person who builds the account is the person who runs it, not a rotating queue of juniors after launch.

You keep everything. Ad accounts, creative, landing pages, tracking and reporting are in your name from week one, and we hand over documentation rather than leaving the next team to work it out. There are no long-term lock-ins, because a channel that has to be held in place by a contract was not earning its budget anyway.