They decide in nine seconds, on a phone.

Around eight to twelve weeks for most firms. Two weeks of evidence and structure, three or four weeks of design, and four to six weeks of build and content. Bigger multi-office practices with many case type and city pages take longer, mostly because content approval takes longer. We will give you a dated plan before we start, and tell you early if anything slips.

Handled properly, a rebuild usually improves them, and that is the outcome we plan for from day one. We map every existing URL, redirect it correctly, keep the content that earns traffic, and launch with the technical work already done rather than fixed afterwards. The risk you are right to worry about comes from rebuilds that ignore the old site entirely; we start by protecting what is already ranking, then extend it with the SEO team.

It depends on how many case type and city pages you need, how much content has to be written rather than migrated, and whether you want new photography. A focused single-office site is a very different number from a multi-state practice. We quote a fixed scope with a fixed price rather than an hourly estimate that drifts, and we will tell you honestly when a lighter project would serve you better.

Completely. The domain, the hosting, the design files, the content and the analytics stay in your firm's name from the first day. Nothing is built on a proprietary platform you would lose access to if you left. That matters more in legal than most industries, because plenty of firms discover their previous agency owned the site their entire caseload depended on.

Look past the portfolio at four things. Who writes the content, and will an attorney approve it. Whether they design on a phone first, given where your visitors actually are. What they measure after launch, and whether enquiries appear anywhere in that number. And who owns the finished site. A firm that answers those plainly is telling you how the project will run.

Yes, and we usually recommend it. Most personal injury firms have brand equity in their name, colours and the faces of their attorneys that is worth keeping. We sharpen what exists rather than starting over, unless the current identity is genuinely holding you back — in which case our branding team can handle that as its own piece of work.

We write it, with your attorneys. A writer interviews your team, drafts each page against how your firm actually works, and sends it for approval before anything is published. Nothing goes live that a named attorney has not read. If your firm prefers to write its own content, we will structure the pages and edit what you produce.

Every page is checked against the rules of the states you are licensed in. Results carry the disclaimers your jurisdiction requires, testimonials are handled the way your bar allows, and no page implies a guaranteed outcome. Where a rule is ambiguous we raise it with you rather than deciding for you, and your firm keeps final approval on every word.

It is designed on mobile before anything else, which is the opposite of how most legal sites are made. 88% of legal visits arrive on a phone and mobile converts 32% better than desktop in this industry, so the small screen is the real website and the desktop layout is the variation. Everything is tested on actual devices on ordinary connections, not just resized in a browser.

For most injury firms, yes — provided a human answers it. Legal sites with conversational chat convert at 5.6% against 3.8% without, and visitors who engage with chat are 4.5 times more likely to become a lead, yet only 27.3% of law firms run one. The benefit comes from speed of reply, so an unstaffed widget that promises a response and delivers silence is worse than no chat at all. We will help you plan the coverage before switching it on.

One for every case type you genuinely take and every city your attorneys genuinely work in — usually far fewer than an agency selling page count will suggest. What we will not build is two hundred near-identical city pages with the place name swapped, because search engines have been demoting that pattern for years and it puts your whole domain at risk.

The work moves from launching to improving. We track enquiries back to the page that produced them, test contact routes, form length and proof placement, and keep the site fast as content is added. Firms usually keep a small ongoing arrangement for that, but it is optional — the site is yours and it will work perfectly well without us.

Often, and we will always look at that first because it is cheaper and faster for you. Speed fixes, a better first screen, shorter forms and clearer enquiry routes can lift enquiries noticeably without a rebuild. Where the platform itself is the ceiling we will show you the evidence rather than simply recommending the larger project.

Happily. The site has to serve whatever traffic they are generating, so we share the behaviour data, build the landing pages their campaigns need, and make sure tracking lines up on both sides. If you would rather one team ran the whole picture, our paid search people can take that on too.

Specifics. Real photographs of the actual lawyers, named attorneys with real credentials, results shown with the required disclaimers, reviews that read like people wrote them, and clear language about what happens next. Prospects are unusually good at spotting stock imagery and vague claims, because they are reading three websites in a row and looking for a reason to rule one out.

The homepage has about nine seconds to tell a potential client three things: that you handle their kind of accident, that other people like them got help here, and how to start. Everything else — the founding date, the awards wall, the mission statement — belongs further down. Most legal homepages invert that order, which is why visitors leave a site that ranks perfectly well. We design the first screen around the reader's question and let the firm's story earn its place underneath.

It is the surface every other channel depends on. Advertising, local listings, referrals and organic search all deliver people to the same pages, so a clearer site makes every one of those channels cheaper at once. That is why we measure enquiries rather than traffic, and why the structure is built for search from the start. The best marketing spend a firm can make is often not more traffic but a better experience for the visitors already arriving.

Yes, and it is worth doing. Real images of your lawyers, your office and your city outperform stock photography by a wide margin in legal, because prospective clients are reading the pictures as evidence that a real business exists. We can arrange a shoot, brief a local photographer, or work with what you already have. Our video team can add short attorney introductions when the budget allows.

Enquiries by page and by device, how far people scroll, which contact route they choose, and how fast pages load in the real world. Those numbers tell us what to test next. Rankings and visit counts are reported too, but a website that ranks and does not convert is an expensive brochure. Clear, comparable numbers each month are what let us keep improving the site rather than redesigning it again in two years.

A named designer, a developer and a legal writer, with one point of contact running the project. You will meet them at the start, you can email them directly, and the same people are there at launch. Your project is not handed to a rotating queue after the contract is signed.

Usually within two to three weeks. The evidence work begins immediately and does not need anything switched off, so your current site keeps producing enquiries throughout. If you are mid-contract with another provider, we can plan the transition around it — there is no advantage to a rushed handover.