SOMEONE IN YOUR CITY IS SEARCHING RIGHT NOW. WHO ANSWERS FIRST?
Marketing built for signed cases, not case-form clutter
We help injury firms get found in the hours after an accident, then measure the work on signed retainers and case quality — not on form submissions.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
of people with a legal problem start with an online search
contact a firm within 24 hours of searching
typical cost to sign one injury case through paid channels
firm websites visited before an enquiry is sent
We made the difference for those brands
B2B software, fintech, insurance
Consumer tech and platforms
Healthcare & regulated services
Consumer tech and platforms
Healthcare & regulated services
Consumer tech and platforms
Home essentials, appliances, kitchen & pet
Food & beverage
Healthcare & regulated services
Healthcare & regulated services
Travel & mobility
Retail & commerce
Apparel and lifestyle
Home essentials, appliances, kitchen & pet
Apparel and lifestyle
Home essentials, appliances, kitchen & pet
Food & beverage
B2B software, fintech, insurance
Food & beverage
Beauty, personal care & wellness
Beauty, personal care & wellness
Home essentials, appliances, kitchen & pet
Food & beverage
Creative, content, arts & culture
Consumer tech and platforms
B2B software, fintech, insurance
Food & beverage
Retail & commerce
Creative, content, arts & culture
Healthcare & regulated services
Who we are
A partner that understands how an injured person actually chooses a lawyer
Web Tonic is a digital marketing agency that runs legal accounts as a specialty, with one senior team across local search visibility, paid advertising, creative and the website itself. That matters in a practice area where the click can cost more than a hundred dollars: three vendors optimising three separate reports is how a firm ends up paying twice for the same case.
Sound familiar?
If you run an injury practice, at least two of these are familiar.
The form fills arrive but too many are the wrong cases. Paid search costs more every quarter while aggregators and national brands sit above you. And the enquiries that would have signed are lost in the first hour, because nobody reached a human. None of that is about the quality of your representation — it is visibility, intake speed and measurement.
Enquiry volume looks fine while signed-case volume is flat, because nothing distinguishes a real claim from a curiosity.
Cost per click keeps climbing and the reporting still stops at leads, so nobody can say what a signed case actually costs.
Directories and aggregators outrank the firm in its own city, so you are renting the traffic you should own.
Results & timeline
Your first seven days with us.
Day 1–2: Audit
We map your local visibility, the firms and aggregators outranking you, your ad history and — most importantly — what happens to an enquiry after it arrives. Most accounts we open measure leads and stop there, which means every efficiency number in the reporting is unusable.
Day 3–4: Offer and tracking
Call tracking, form events and the case management system are wired into one view so a signed retainer counts once and can be traced back to its source. Then intake gets timed: 71% of legal searchers contact a firm within 24 hours, per compiled 2026 legal-sector research, and the firm that answers first usually keeps the case.
Day 5–6: Build and launch
Campaigns and pages go live by case type and by city — motor vehicle, premises, workplace, wrongful death — with the landing page matched to the search rather than a homepage catching everything.
Day 7: Review and scale
A written review: what launched, cost per signed case where volume allows, where intake is losing people, and the 30-day roadmap. Then a weekly working session rather than a monthly PDF.
for WHO
Built for injury firms, not repurposed from a retail playbook
This practice area has the most expensive clicks in digital advertising and the widest gap between a lead and a case. Both facts point the same way: the money is made in qualification and intake, not in buying more volume. A firm that declines a third of what its own advertising delivers does not have a traffic problem; it has a targeting and screening problem, and that one is cheap to fix.
The benchmarks make the stakes plain. Injury firms pay roughly $2,500–$3,000 to sign one case through paid channels, per 2026 acquisition-cost benchmarks, while 96% of people with a legal problem begin with an online search and 71% contact a firm within a day, per compiled 2026 legal-sector research. So a firm that is invisible in organic results is buying at the top of the market for demand it could have earned — and a firm with slow intake is paying that price twice.
We work the whole path: local and organic search visibility per city and case type, paid search defended by strict qualification, paid social and creative for the cases that never search urgently, and a website that converts and reassures. One senior team, one dashboard, market exclusivity in writing. Outcomes are on our case studies.
Results
Real Spend. Real Revenue.
What we run for personal injury firms.
Organic and local visibility per city and case type.
The searches that matter happen by city and by injury: car accident, truck accident, slip and fall, workplace injury, dog bite, wrongful death. Each needs its own page with genuine substance — how the claim works, what the timeline looks like, what a client should do in the first week — rather than a template with the city name swapped.
Alongside it: a Google Business Profile built to hold the map pack, review generation that runs after resolution, and the editorial coverage and citations that make a firm credible in a category where every competitor claims the same results.
Paid search that competes on qualification, not just budget.
With injury clicks running from tens to hundreds of dollars, per compiled 2026 legal-sector research, you cannot outbid an aggregator and should not try. We narrow to the case types and geographies you actually want, run tight negative-keyword discipline against job seekers and DIY searches, write copy that pre-qualifies, and route calls where a person answers.
Success is measured on signed cases and case quality, not lead count. A campaign that halves cost per lead while filling intake with claims you decline is a loss, and we report it as one.
Intake and follow-up, where most firms lose the case.
Speed and persistence decide this. Missed calls get a text back in minutes, after-hours enquiries reach a live answering path, and every unsigned enquiry enters a sequence instead of a spreadsheet. We report on answer rate and time-to-first-contact alongside the media numbers, because they move signed cases more than any bid change.
Referral relationships get the same treatment: a simple, tracked path for co-counsel and past clients, which is the cheapest case acquisition a firm has.
Services
Paid media across Google search, PPC, Meta and short video, split by case type and city, with qualification built into the copy and the forms. Budget follows signed cases, creative is refreshed before it fatigues, and lead generation is judged on retainers rather than submissions.
Social will not replace search here, but it reaches the cases that never search urgently and it does the reassurance work: short answers to what clients ask, attorney explanations in plain language, and retargeting for everyone who enquired and hesitated.
Content and digital PR that build authority: claim-process guides, what to do after an accident, how comparative fault works in your state, and the editorial coverage that earns links. This is the work that lowers acquisition cost twelve months out, and the first thing cut by agencies paid on last click.
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Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
faq
Answered questions.
Plaintiff-side injury firms across the USA and Canada, from single-attorney practices building a local presence to multi-office firms with dedicated intake teams. Our clients want marketing they can hold to a number, and most arrive after an agency that reported on leads while signed-case volume stayed flat.
We hold market exclusivity: one firm per competing market, written into the agreement.
Paid search can produce qualified calls in week one, and intake improvements often show up faster than anything else we do. Organic and local visibility is a two-to-three-quarter programme in this category, because the competition is well-funded and authority takes time. Anyone promising first-page rankings for a competitive injury term in six weeks is describing your own brand name.
A fixed monthly fee quoted separately from ad spend, scoped to your case types and geographies. We do not take a share of fees or work on a per-case fee, because that model rewards volume over case quality. After the audit you get a plan tied to signed cases and intake performance, and we will name the channels we would not run yet rather than selling the whole bundle.
Usually we improve what you have: speed, mobile layout, click-to-call, case-type pages and the proof that reassures a nervous visitor. That is faster and cheaper than a rebuild and it lifts signed cases sooner. A rebuild is worth it when the current site blocks growth structurally. Either way you keep ownership of the site, the ad accounts and the analytics.
Conservatively, and with your review. Ad copy, landing pages and testimonials are drafted to your state bar's advertising rules, with required disclaimers included and no claim about outcomes we cannot substantiate. Everything client-facing goes to you for approval before launch, and we keep a record of what ran and when — which is also the record you want if anyone ever asks.
Because enquiries and signed cases are different numbers, and the plateau is usually structural: unqualified traffic filling intake, calls unanswered in the hour that decides the case, no source data behind the retainers you did sign, and organic visibility left to competitors so every case is bought at auction price. All fixable, and cheaper than another 10% of media budget.
You get a named senior strategist rather than a coordinator relaying questions, with paid, organic, creative and web specialists on one team, one set of numbers and a weekly review. If the fix is smaller than a full retainer, we scope to the fix and say so on the first call.
