The injured ask the assistant first, at 2am.

They are, under a restricted-category rule set. OpenAI approves advertisers in legal, health care and finance one at a time through manual review, so eligibility is decided on your documentation rather than your card details. We prepare that submission, and we will not promise a timeline the platform controls.

Average CPCs run $2-$5 across industries with daily budgets starting at $25. Set that beside the $9.87 average legal cost per click, and $150-$500+ per click on competitive injury head terms, and the case for testing early is arithmetic rather than enthusiasm.

The same way it works everywhere else, with one extra step. Your state rules on results claims, testimonials, specialisation language, disclaimers and required firm identification all still apply, and the platform adds its own review on top. We draft to the stricter standard first, route everything for partner sign-off before submission, and keep a record of what was approved and when.

That is the right question, and it is why we report on signed cases rather than form fills. People describing an accident to an assistant tend to give far more detail than a search query does, which helps qualification, but volume alone proves nothing. With benchmark costs at $442 per lead on paid search, lead quality is the entire economics of the channel.

The ones with a long research phase and genuine uncertainty behind them: premises liability, work injury, medical device or product claims, catastrophic injury. Those are the situations people describe at length to an assistant because a directory listing cannot answer them. Straightforward collision demand is usually still cheaper to buy on search, at least while this channel is young.

Yes, and it is the only measure we will argue from. Calls, forms and chats are tracked from launch, and where your case management system allows it we connect qualification and signing outcomes, so reporting shows cost per qualified lead and cost per signed case. Our conversion tracking team builds and verifies that before any spend starts.

It is handled deliberately. Conversions are configured to report the event and its value without passing case detail into an ad platform, call recordings and transcripts stay inside your systems, consent is respected on the site, and anything questionable is removed rather than argued about. Our privacy compliance team reviews the setup before launch.

By being verifiable. Assistants lean on clear practice content, attorney credentials, consistent firm information and real reviews, so a firm that explains its case types thoroughly gets cited more often than one with a brochure site. It also happens to be the cheapest channel in the benchmarks: organic leads at $183 against $442 from paid search. Our AI search visibility team runs that alongside the ads.

Build takes about four weeks; approval time is decided by the platform's review of legal advertisers, which is why we prepare that documentation in week one rather than after the creative is written. Anyone quoting a guaranteed go-live date on a restricted category is guessing. We will tell you where the submission stands every week.

It is usually the difference between a good month and a wasted budget. Someone who has just described a collision to an assistant at midnight is comparing firms in the same session, and the one that answers first tends to sign the case. We build the campaigns so that calls route properly out of hours and forms trigger an immediate response, then report on how fast intake actually responded.

Campaign management, new ad copy and creative variants, landing page changes where the data points, compliance review coordination, tracking maintenance, and a written monthly report tying spend to qualified leads and signed cases. You get a named senior strategist who joins your monthly session, and nothing on the invoice should be a mystery to you.

Almost certainly, and they stay the benchmark. Local Service Ads benchmark at $378 per lead and Google Ads at $442, so this channel has to earn its budget against those numbers. Our paid search team runs the comparison monthly, and if the new channel is not competitive we will say so plainly and move the money.

More than before. An accurate profile, real reviews, consistent firm details and genuine location content are largely the same evidence an assistant uses to decide who to name in a city. Our local SEO work and this channel feed each other, which is why we usually check the state of one before recommending the other.

A named senior paid media strategist, with a copywriter experienced in regulated legal advertising and an analytics specialist alongside. You will know their names, you can email them directly, and the same person joins your monthly session. Your account is not handed to a rotating queue of juniors.

We expect it to, and the plan is built for that. Because your accounts, creative, landing pages and tracking stay in your name, and because the content and visibility groundwork keeps producing regardless of any single ad product, a rule change means reallocating budget rather than starting over. We monitor policy updates weekly and tell you before they affect a live campaign.