Parents ask the assistant before they book a consult.
before they book a consult
Braces or aligners, what it costs, how long it takes, whether insurance covers any of it — those questions now get typed into ChatGPT before anyone calls a practice. We run ChatGPT Ads for orthodontic practices, through the health care approval rules, and judge the work on treatment starts.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
FOUR WORKSTREAMS
Four workstreams behind new patient starts from AI search.
new patient starts from AI search
Advertiser eligibility handled properly, campaigns built for how families actually describe the problem, creative a reviewer will approve, and tracking that reports starts rather than clicks.
Eligibility and compliance
Campaigns and patient intent
Creative, offers and landing pages
Tracking and benchmarking
Health care advertisers are approved one at a time.
This is the part most agencies discover late. Orthodontics sits inside a restricted category on the platform: OpenAI approves health care, finance and legal advertisers individually through manual review rather than letting anyone with a card buy placement. Clearing that is a documentation exercise before it is a creative one.
We prepare the licensing, entity and disclosure material a reviewer expects, keep the claims inside what your state dental board and advertising rules allow, and keep a record of what was approved and when. Nothing runs that your doctor has not seen.
- Advertiser approval prepared and submitted properly
- Licensing and disclosure requirements documented
- Claims reviewed against dental board rules before launch
- An approval trail kept for every ad that runs
Manual review
how health care advertisers are approved on ChatGPT today
$25
minimum daily budget to run ChatGPT Ads
Buy the situation, not the keyword.
Nobody types “orthodontist near me” into an assistant. A mother writes a paragraph about her twelve-year-old's crowding, the quote she got, whether early treatment is really necessary. An adult asks whether aligners can fix a relapse from braces twenty years ago. Campaigns are built around those situations because that is what the conversation contains.
Entry pricing still favours early advertisers. Average CPCs run $2-$5 across industries with daily budgets from $25, against $4.85 a click and $86.60 per lead in orthodontic benchmarks on established channels.
- Campaigns mapped to real treatment situations
- Child, teen and adult demand budgeted and read separately
- Draw area set to where families will actually travel
- Budgets set so a month of data is readable
$2-$5
average cost per click on ChatGPT Ads across industries
$86.60
benchmark cost per lead for orthodontic paid search
Answer the money question on the page.
Families are not comparing brackets. They are deciding whether they can afford several thousand dollars and whether they trust the doctor. Creative that works says something true about how you price and what the first visit involves, and sends the click to a page built for that treatment rather than a homepage with a smiling stock teenager on it.
The page is where money is won or lost: orthodontic benchmarks show a 3.8% website conversion rate against 5.9% on a dedicated landing page. We build one page per treatment and offer, with the consult booking step made obvious.
- Ad copy written to pass review the first time
- Fees, financing and insurance addressed rather than hidden
- Landing pages per treatment type and audience
- Consult booking made the single obvious next step
5.9%
landing page conversion rate in orthodontic benchmarks
3.8%
typical orthodontic website conversion rate
Report starts, not conversations.
A new channel invites vanity reporting. We wire calls, forms and chats, connect your practice management system where it allows, and report cost per consult and cost per treatment start. A calendar full of consults that never convert is not a result we will claim credit for.
Then we benchmark honestly. Blended cost per new patient start runs $185-$250, with a PPC-specific CPA around $135. If this channel cannot get near those numbers for your practice, you will hear it from us first.
- Calls, forms and chats tracked and verified before launch
- Practice management system connected where it allows
- Cost per consult and per treatment start reported monthly
- Ad accounts, tags and data in your name from day one
$185-$250
blended cost per new patient start in orthodontics
$135
paid search cost per acquisition benchmark
benchmark cost per click on orthodontic paid search
benchmark conversion rate on orthodontic paid traffic
Reads while this channel is still young
Ad accounts, creative and data in your name
We made the difference for those brands
B2B software, fintech, insurance
B2B software, fintech, insurance
Healthcare & regulated services
Home essentials, appliances, kitchen & pet
Consumer tech and platforms
Beauty, personal care & wellness
Home essentials, appliances, kitchen & pet
Food & beverage
Healthcare & regulated services
B2B software, fintech, insurance
Creative, content, arts & culture
Creative, content, arts & culture
Creative, content, arts & culture
Beauty, personal care & wellness
Creative, content, arts & culture
B2B software, fintech, insurance
Apparel and lifestyle
Retail & commerce
B2B software, fintech, insurance
Home essentials, appliances, kitchen & pet
Consumer tech and platforms
Retail & commerce
B2B software, fintech, insurance
B2B software, fintech, insurance
Travel & mobility
Healthcare & regulated services
B2B software, fintech, insurance
Consumer tech and platforms
Beauty, personal care & wellness
Food & beverage
Creative, content, arts & culture
Creative, content, arts & culture
01 — The challenge
The consult now starts in a chat window.
Treatment decisions used to begin with a dentist referral or a friend's recommendation. Increasingly they begin with a parent describing her child's teeth to an assistant at ten at night and asking what it will cost, whether aligners work as well as braces, and how to choose a practice. By the time your front desk hears from her, the expectations are set.
“She arrived quoting a treatment plan nobody at this practice had written.”
That shift is measurable: BrightLocal found nearly half of consumers are now asking AI for business recommendations, which makes what the model knows about your practice a distribution question.
02 — Our approach
Approval first, then presence, then proof.
We start with eligibility, because for a health care advertiser nothing else matters until the account is approved. Licensing, entity details, disclosure language and the rules your state board already applies get packaged before a campaign is drafted, which is what stops launches stalling in review for weeks.
Then economics. What a treatment start is worth to your practice, what share of consults convert, and what a new patient costs you today across search, social and referrals. That gives this channel a number to beat instead of a budget to spend. Campaigns are built around real family situations, with landing pages per treatment and copy written to be persuasive and approvable.
We launch small, read it weekly, and scale only what clears the target. Alongside it we make you easier for an assistant to cite at all — quotable treatment content, clear doctor credentials, consistent practice details — because that visibility keeps working whatever the ad platform does next.
03 — What we did
Approved in weeks, judged on treatment starts.
Eligibility and benchmarks first, then campaign and landing page build, a measured launch, and scaling only against cost per start.
Weeks 1-2 / Baseline
Eligibility and current patient cost
Advertiser approval prepared, and current cost per consult and per treatment start measured across every channel you buy.
Weeks 2-4 / Build
Campaigns, creative and pages
Situation-led campaigns, compliant ad copy, treatment landing pages and tracking verified end to end.
Week 4 / Launch
Small, measured, honest
Live at a budget that produces readable data, reviewed weekly against your existing cost per consult.
Ongoing / Compound
Scale what starts treatment
Budget follows treatment starts, while quotable content and clean practice data earn unpaid mentions inside AI answers.
WHAT YOU GET
Deliverables you keep, whatever happens next.
you keep
Ad accounts, creative, landing pages and tracking all stay in your name from the first week.
Channel baseline and targets
What a consult and a treatment start cost you now by channel, and the target this one has to beat.
ChatGPT Ads campaign plan
The treatment situations worth buying, draw area, budgets and the testing sequence for the year.
Compliant creative set
Ad copy and offers written to pass review and to convert, with fee and financing language you can stand behind.
Advertiser approval pack
Licensing, entity and disclosure documentation prepared for the manual review health care advertisers face.
Conversion tracking build
Calls, forms and chats tracked, with your practice management system connected where it allows.
Monthly reporting pack
Spend, consults and treatment starts against your benchmark, with a written note on what moved and why.
HOW WE WORK
Operating standards, not promises.
Operating standards
Early and child treatment
Referral-sensitive demand where parents want reassurance that treatment now is genuinely necessary.
ExploreTeen braces and aligners
The core of most practices, decided on trust, timing and how the fees are explained.
ExploreAdult and relapse cases
Self-referred adults researching quietly for months, where clear content wins the consult.
Explore
Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
CASE STUDIES
Case studies
Website Portfolio
Video Ads
Static Ads
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FAQ
Questions orthodontic practices ask us
Are orthodontic ads actually allowed on ChatGPT?
They are, under a restricted-category rule set. OpenAI approves advertisers in health care, finance and legal services one at a time through manual review, so eligibility is decided on your documentation rather than your card details. We prepare that submission, and we will not promise a timeline the platform controls.
What do ChatGPT Ads cost an orthodontic practice?
Average CPCs run $2-$5 across industries with daily budgets starting at $25. For comparison, orthodontic benchmarks show $4.85 a click, $86.60 per lead and a blended $185-$250 per new patient start. With case values in the thousands, a genuine test is affordable long before the channel is crowded.
How does compliance work with an AI ad platform?
The same way it works everywhere else, with one extra step. Your state dental board rules on claims, before-and-after imagery, fee advertising and patient testimonials all still apply, and the platform adds its own review on top. We draft to the stricter standard first, route everything for your sign-off before submission, and keep a record of what was approved and when.
Are parents really using AI to choose a practice?
Enough of them to matter. BrightLocal found nearly half of consumers now ask AI for business recommendations, and orthodontics is exactly the kind of expensive, unfamiliar, jargon-heavy decision people prefer to research privately first. The conversation is happening whether or not your practice appears in it.
Which treatments should we advertise here first?
The ones with a long research phase and a real question behind them: adult aligners, relapse cases, complex or surgical treatment, and early treatment where parents want to understand whether it is necessary. Those are the situations people describe at length to an assistant. Straightforward teen braces demand is usually still cheaper to buy on search, at least while this channel is young.
Do we have to publish our fees?
No, but you do have to say something useful about money. Pages that dodge the question entirely lose the click to one that gives a range, explains what changes the price, and shows how financing works. That is usually enough to earn the consult, and it filters out families who were never going to proceed — which your treatment coordinator will thank you for.
Can this be tracked through to a treatment start?
Yes, and it is the only measure we will argue from. Calls, forms and chats are tracked from launch, and where your practice management system allows it we connect consult and start outcomes, so reporting shows cost per consult and cost per start. Our conversion tracking team builds and verifies that before any spend begins.
What about patient privacy in the tracking?
It is handled deliberately. Health-related tracking has rules of its own, so conversions are configured to report the event and its value without passing patient detail into an ad platform, consent is respected on the site, and anything questionable gets removed rather than argued about. Our privacy compliance team reviews the setup before launch.
How do we get named in AI answers without paying?
By being verifiable. Assistants lean on clear treatment content, doctor credentials, consistent practice information and real reviews, so a practice that explains its treatments thoroughly gets cited more often than one with a brochure site. Our AI search visibility team runs that alongside the ads, and it is usually the work with the longer payback.
How quickly can a campaign be live?
Build takes about four weeks; approval time is decided by the platform's review of health care advertisers, which is why we prepare that documentation in week one rather than after the creative is written. Anyone quoting a guaranteed go-live date on a restricted category is guessing. We will tell you where the submission stands every week.
What does a monthly retainer include?
Campaign management, new ad copy and creative variants, landing page changes where the data points, compliance review coordination, tracking maintenance, and a written monthly report tying spend to consults and starts. You get a named senior strategist who joins your monthly session, and nothing on the invoice should be a mystery to you.
Should we keep running Google and Meta?
Almost certainly. Paid search still catches the parent who has decided to book and wants a practice today, while this channel catches the family six weeks earlier, when the question is still whether treatment is needed at all. We run them side by side against one shared benchmark and let the starts decide the split.
Does our local visibility still matter?
More than before. An accurate profile, real reviews, consistent practice details and location content are largely the same evidence an assistant uses to decide who to name in your city. Our local SEO work and this channel feed each other, which is why we usually check the state of one before recommending the other.
Who will be working on our account?
A named senior paid media strategist, with a copywriter experienced in regulated health care and an analytics specialist alongside. You will know their names, you can email them directly, and the same person joins your monthly session. Your account is not handed to a rotating queue of juniors.
What if the platform changes its rules again?
We expect it to, and the plan is built for that. Because your accounts, creative, landing pages and tracking stay in your name, and because the content and visibility groundwork keeps producing regardless of any single ad product, a rule change means reallocating budget rather than starting over. We monitor policy updates weekly and tell you before they affect a live campaign.
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