Parents ask the assistant before they book a consult.

They are, under a restricted-category rule set. OpenAI approves advertisers in health care, finance and legal services one at a time through manual review, so eligibility is decided on your documentation rather than your card details. We prepare that submission, and we will not promise a timeline the platform controls.

Average CPCs run $2-$5 across industries with daily budgets starting at $25. For comparison, orthodontic benchmarks show $4.85 a click, $86.60 per lead and a blended $185-$250 per new patient start. With case values in the thousands, a genuine test is affordable long before the channel is crowded.

The same way it works everywhere else, with one extra step. Your state dental board rules on claims, before-and-after imagery, fee advertising and patient testimonials all still apply, and the platform adds its own review on top. We draft to the stricter standard first, route everything for your sign-off before submission, and keep a record of what was approved and when.

Enough of them to matter. BrightLocal found nearly half of consumers now ask AI for business recommendations, and orthodontics is exactly the kind of expensive, unfamiliar, jargon-heavy decision people prefer to research privately first. The conversation is happening whether or not your practice appears in it.

The ones with a long research phase and a real question behind them: adult aligners, relapse cases, complex or surgical treatment, and early treatment where parents want to understand whether it is necessary. Those are the situations people describe at length to an assistant. Straightforward teen braces demand is usually still cheaper to buy on search, at least while this channel is young.

No, but you do have to say something useful about money. Pages that dodge the question entirely lose the click to one that gives a range, explains what changes the price, and shows how financing works. That is usually enough to earn the consult, and it filters out families who were never going to proceed — which your treatment coordinator will thank you for.

Yes, and it is the only measure we will argue from. Calls, forms and chats are tracked from launch, and where your practice management system allows it we connect consult and start outcomes, so reporting shows cost per consult and cost per start. Our conversion tracking team builds and verifies that before any spend begins.

It is handled deliberately. Health-related tracking has rules of its own, so conversions are configured to report the event and its value without passing patient detail into an ad platform, consent is respected on the site, and anything questionable gets removed rather than argued about. Our privacy compliance team reviews the setup before launch.

By being verifiable. Assistants lean on clear treatment content, doctor credentials, consistent practice information and real reviews, so a practice that explains its treatments thoroughly gets cited more often than one with a brochure site. Our AI search visibility team runs that alongside the ads, and it is usually the work with the longer payback.

Build takes about four weeks; approval time is decided by the platform's review of health care advertisers, which is why we prepare that documentation in week one rather than after the creative is written. Anyone quoting a guaranteed go-live date on a restricted category is guessing. We will tell you where the submission stands every week.

Campaign management, new ad copy and creative variants, landing page changes where the data points, compliance review coordination, tracking maintenance, and a written monthly report tying spend to consults and starts. You get a named senior strategist who joins your monthly session, and nothing on the invoice should be a mystery to you.

Almost certainly. Paid search still catches the parent who has decided to book and wants a practice today, while this channel catches the family six weeks earlier, when the question is still whether treatment is needed at all. We run them side by side against one shared benchmark and let the starts decide the split.

More than before. An accurate profile, real reviews, consistent practice details and location content are largely the same evidence an assistant uses to decide who to name in your city. Our local SEO work and this channel feed each other, which is why we usually check the state of one before recommending the other.

A named senior paid media strategist, with a copywriter experienced in regulated health care and an analytics specialist alongside. You will know their names, you can email them directly, and the same person joins your monthly session. Your account is not handed to a rotating queue of juniors.

We expect it to, and the plan is built for that. Because your accounts, creative, landing pages and tracking stay in your name, and because the content and visibility groundwork keeps producing regardless of any single ad product, a rule change means reallocating budget rather than starting over. We monitor policy updates weekly and tell you before they affect a live campaign.