Beautiful is the easy part.

Usually three things at once: everything lives on one services page, the galleries make mobile slow, and the enquiry path asks too much too early. The pattern is well documented — a custom build loading in six seconds on mobile with a 72% bounce rate and a 1.8% conversion rate — and all three are fixable without starting the look again.

The average med spa converts 3 to 5 percent of mobile traffic, while the top tenth reach 10 to 15 percent, and dedicated medical pages average 6.1% against a 3.6% site-wide figure. We set your target from your current baseline rather than an industry average, because traffic mix matters as much as page quality.

Ask who writes the treatment copy, whether page speed is in the contract, how booking will be tracked, and who owns the site afterwards. Those four answers separate a pretty deliverable from a booking system. Ours: we write the copy, we measure Core Web Vitals before and after, we track every enquiry path, and you own everything from handover.

It scales with treatment pages, photography needs and integrations rather than with a page count on a rate card. We quote against a written plan you can read line by line, so you can see what each part buys and cut scope knowingly. Clinics often stage it: core site and the three services that pay first, then the rest.

Handled properly, a redesign protects rankings and usually improves them, because the new structure gives each service a page worth ranking. We map every existing URL, redirect it, keep the content that earns traffic and hand the plan to our technical SEO team before launch. That mapping is what removes the risk, and it is standard on every build we do.

Yes. Zenoti, Boulevard, Aesthetic Record, Mindbody and the common schedulers all work, either embedded or handed off cleanly with the enquiry captured first. It matters because 58% of booking traffic is mobile and mobile-optimised forms convert 31% better, so we test the whole path on real handsets before launch.

Fast enough that nobody waits, which in practice means passing Core Web Vitals on mobile. Only around 42% of mobile experiences pass all three thresholds, against roughly 63% on desktop, and 53% of mobile users abandon a page slower than three seconds. Gallery-heavy clinic websites are the usual culprit, and that is a solvable engineering problem.

We would rather insist on it. Real practitioners, your treatment rooms and your own results do more for a trust purchase than any stock library. If you do not have a usable set yet, we art-direct a shoot brief so the photographer delivers what the pages actually need, including the crops for social.

One for every treatment you want new patients to find you for, which is usually fewer than the menu. We start with the treatments carrying margin and demand, and add the rest as they earn it. 26% of 505 audited medspas were flagged on their service pages, so this is where most clinics have the most to gain.

Our copywriters draft it and your practitioner or medical director approves every clinical claim before publication. That keeps the language accurate and compliant with the advertising rules in your state while taking the writing entirely off your practice's plate.

Completely. Domain, hosting, the build, the design files, the copy and the analytics are all in your name, and we document how everything works at handover with training for whoever will edit it. You can keep us on for iteration and maintenance, and plenty of clinics do, but nothing is locked to us.

A named designer, a copywriter and a developer, with one lead who runs the project and joins every call. You will know their names and can email them directly. The same lead stays with you through post-launch iteration, so nothing gets re-explained to a new team.