Be the med spa three miles away.

Four things, in order: your Google Business Profile and map pack presence, a page for each treatment you want patients to find, the technical health that lets Google read the site, and a review habit that keeps you competitive. Local visibility carries most of the early return — the first local pack slot alone earns about a 17.6% click-through rate — so that is where we start.

In competitive markets, top-three map pack med spas usually carry at least 200 Google reviews with a 4.6 or better average. The good news is that recency counts too, so a clinic starting from a low count can gain ground quickly with a steady weekly habit. We build the ask into your patient journey and report velocity so you can see it working.

Ask three plain questions. Who does the work day to day, and can you speak to them? What will the report show — rankings only, or calls and booked consultations too? And do you keep the site, the content and the Google profile if you leave? Ours stay yours from week one. Worth knowing before you shop: 46% of 505 audited US medspas were flagged on core SEO, so most markets are more winnable than they look.

Scope drives price: number of locations, how many treatments you want to rank for, and how much technical work the current site needs. We quote against a plan you can read line by line, so you can see what each part buys. Payback tends to arrive as map visibility first and organic patients later, and it compounds instead of stopping when the invoice stops — which is why clinics run it alongside paid search rather than instead of it.

Usually yes, and often faster than owners expect, because neglected sites have easy wins sitting in them. Where the platform is genuinely holding you back — 53% of audited medspa sites had technical issues flagged — we will tell you plainly and scope the repair or a redesign. We never start content work on a website foundation that will waste it.

Each clinic gets its own Google Business Profile and its own location page with genuinely local content, and treatment pages sit above them so the locations do not compete with each other for the same keyword. Reporting is per clinic, because a group average hides the site that needs help.

Consistently, yes. A page about one treatment can answer cost, downtime, suitability and aftercare properly, which is what someone needs before booking. Average medical practice websites convert at 3.6% while dedicated pages reach 6.1%, and med spa sites with clear calls to action, online booking and strong social proof reach 6-10%.

It raises the value of being clearly written and well reviewed. Assistants summarise a shortlist instead of listing ten links, and they lean on structured content, reviews and consistent business data — the same assets this groundwork builds. The trend is real: AI assistants grew 55.10% as a healthcare lead source, the fastest-growing channel in that study. Our AI search visibility work covers it, and it builds on the same foundation.

The ones where margin, capacity and local demand overlap. Injectables usually have the strongest search volume and the clearest repeat pattern; laser and body treatments carry higher package values with longer decision cycles; medical weight loss is competitive but growing fast. We rank the list with you before writing anything, so the first pages published are the ones that pay soonest.

Yes, and we prefer to. Call tracking, form and booking events and — where your practice software allows — booked appointments reported against organic and map traffic. It keeps the conversation on patients rather than positions, and it is why our analytics team is involved from the start.

We write it, you approve it. Our copywriters draft each treatment page, your practitioner or medical director checks every clinical claim, and nothing publishes without that sign-off. It keeps the content accurate and compliant while taking the writing off your team's plate entirely.

A working month looks like this: new or improved treatment content, keyword and search term review, technical optimization and fixes, Google listing management, review growth, and link and citation work. Then a written report on visibility, organic traffic and calls. No mystery line items, and nothing that only makes sense to another marketing agency — you should be able to read the plan and know exactly what your money bought.

Whatever we use to make decisions, you can see. Search Console and analytics stay in your own accounts, rank tracking and the reporting dashboard are shared with you, and call tracking software sits in your name. If we run a paid tool for keyword research or auditing, we carry that cost and show you the output rather than billing it back as a digital surcharge.

The mechanics are the same; the priorities are not. A medspa lives or dies on high-intent searches within a few miles, on reviews, and on treatment pages that answer cost and downtime honestly — so botox, filler and laser demand each get their own strategy rather than one generic aesthetic services page. Social, email and paid campaigns then amplify that foundation, which is why we keep the whole growth plan in one place instead of splitting it across specialists who never speak.

Three numbers, in this order: map pack visibility for your treatments, organic sessions from potential patients in your service area, and booked consultations attributed to organic and maps. Positions on their own can improve while the phone stays quiet, which is why our reports lead with patient outcomes and keep the keyword detail underneath for anyone who wants it.

One plan, not four. The keyword and content strategy that wins organic clients is the same research that sharpens paid campaigns, email and social, so we share it across whichever strategies you are running. In practice that means the treatment pages we write online double as landing pages, the review habit lifts both map visibility and ad quality, and your reporting shows one cost per booked consultation instead of each channel claiming the same patient. It also improves the user experience, since visitors stop landing on pages that were written for a search engine rather than for them.

A named senior SEO strategist, with a medical copywriter and a technical specialist alongside them. You will know their names, you can email them directly, and the same person joins your monthly session. Your clinic is not handed to a rotating queue of juniors.