Book the chair, not the click.
not the click
Med spa PPC only works when the whole path holds — the search, the landing page, the call that gets answered and the consult that shows up. We run Google Ads campaigns for medical spas against booked appointments and treatment revenue, with our landing page and analytics teams on the same account.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
FOUR WORKSTREAMS
Four workstreams behind paid search that fills the calendar.
that fills the calendar
Treatment-level campaign structure, landing pages built for one decision, conversion tracking that follows a lead to a booked appointment, and a weekly optimisation rhythm on the numbers that matter to a clinic.
Campaign structure and keywords
Landing pages and offers
Conversion tracking and data
Optimisation and reporting
One campaign per treatment, not one campaign for the clinic.
A single “med spa” campaign averages away everything useful. Botox, filler, laser hair removal, body contouring and medical weight loss have different search intent, different competition and wildly different lifetime value — and service-specific campaigns consistently outperform general med spa campaigns, with non-branded aesthetic leads running $45-$85 apiece.
We build the account by treatment and by intent, separate branded from non-branded search, and keep a hard negative keyword list so budget stops paying for students, job seekers and at-home kits. Every campaign has a target we agreed with you before it launched.
- Treatment-level campaigns with their own budgets and targets
- Branded and non-branded search kept apart in reporting
- Negative keyword lists maintained weekly, not once
- Local radius, hours and device bidding set to how you operate
$45-$85
typical non-branded med spa cost per lead on Google Ads
$8-$28
range of med spa Google Ads cost per click across 1,836 practices
One treatment, one page, one decision.
Most wasted med spa ad spend dies on the landing page. Traffic for a single treatment arrives on a homepage carrying nine services, a slider and a contact form that asks for a date of birth. The click was paid for; the decision never got made.
We write and build a page per treatment: what the treatment does, who it suits, honest pricing signals, real before-and-after evidence, and booking in two taps. The upside is measurable — click-to-lead rates across med spa accounts range from 5% to 12%, and the gap between those two numbers is almost always the page rather than the traffic.
- A dedicated landing page for every funded treatment
- Booking, call and text paths above the fold on mobile
- Real photography and reviews instead of stock aesthetics
- Offers tested properly, not swapped on a hunch
5-12%
range of click-to-lead rates on med spa paid search campaigns
$18-$42
cost per lead on Meta ads, useful alongside search for visual treatments
Count booked appointments, not form fills.
A lead is not a patient. Lead-to-booking rates sit between 30% and 40% across med spa accounts, and injectable patients no-show 20-35% of the time and accept treatment 45-65% of the time. Optimising to form fills alone will reliably buy you the cheapest leads that never sit in the chair.
We set up call tracking, form and booking events, and where your software allows it we push booked and completed appointments back into Google Ads so bidding learns from revenue instead of clicks. Everything is documented and stays in accounts you own.
- Call, form, chat and booking conversions tracked and verified
- Offline conversion import for booked and completed appointments
- Consent and privacy handled properly for health data
- Ad accounts, analytics and tags in your name from day one
30-40%
typical lead-to-booking rate at a medical spa
20-35%
typical no-show rate on booked injectable consultations
Weekly work, monthly proof.
Paid search rewards attention. Search terms get mined, bids and budgets move between treatments, creative gets refreshed, and the pages that convert get more money. As a sanity check on where you sit, the all-industry Google Ads averages for 2026 are a 6.64% click-through rate, a $5.42 cost per click and a $66.69 cost per lead.
You get a monthly written read: spend by treatment, cost per booked appointment, what changed and what we are doing next. When a channel is not earning its place, we say so rather than quietly reallocating.
- Weekly search term mining and negative list maintenance
- Budget moved between treatments on booked appointments
- Ad copy and offer testing with enough volume to be real
- A monthly written report plus a working session with your team
$66.69
all-industry average Google Ads cost per lead in 2026, as a reference point
$90-$250
typical cost per started injectable treatment once no-shows are counted
US medical aesthetics industry revenue, growing $1B a year
projected annual growth of the US medical spa market to 2030
Search terms mined and negatives updated
Ad accounts, pages and tracking in your name
We made the difference for those brands
B2B software, fintech, insurance
Apparel and lifestyle
Apparel and lifestyle
Beauty, personal care & wellness
Food & beverage
Consumer tech and platforms
Home essentials, appliances, kitchen & pet
B2B software, fintech, insurance
Retail & commerce
Creative, content, arts & culture
Consumer tech and platforms
B2B software, fintech, insurance
B2B software, fintech, insurance
B2B software, fintech, insurance
Consumer tech and platforms
Home essentials, appliances, kitchen & pet
B2B software, fintech, insurance
Beauty, personal care & wellness
B2B software, fintech, insurance
Retail & commerce
B2B software, fintech, insurance
Beauty, personal care & wellness
Home essentials, appliances, kitchen & pet
B2B software, fintech, insurance
B2B software, fintech, insurance
Apparel and lifestyle
B2B software, fintech, insurance
Food & beverage
Food & beverage
Creative, content, arts & culture
B2B software, fintech, insurance
01 — The challenge
The ads work. The calendar still has holes.
Most med spa owners we meet are not short of clicks. They are short of consults that show up. Leads arrive at nine at night, nobody calls back until Thursday, the front desk is treating patients, and the agency reports impressions because the booking data lives somewhere it cannot see.
“We were paying for leads all month. Half of them never got called back.”
Competition is not making it easier either: the US had 10,488 medical spas in 2023, up from 8,899 the year before, so the same searches cost more each season.
02 — Our approach
Fix the path first, then buy more traffic.
We start with the money already spent. Which treatments produced booked appointments, what a consult is worth to you, how fast leads get contacted, and where the tracking is lying. That first audit usually finds more revenue than the next budget increase would.
Then we rebuild the account around treatments rather than around the clinic, put a real landing page behind each one, and connect booking data back to Google Ads so the algorithm optimises to appointments instead of forms. Lead response gets designed too — who calls, how quickly, what happens after hours — because that step quietly decides the return on every campaign.
After that it is a weekly rhythm: search terms, negatives, bids, offers and pages, with budget moving to the treatments that fill chairs. You keep the ad accounts, the landing pages and the data, and you get a plain monthly read on what each treatment cost and produced.
03 — What we did
Live in weeks, compounding from there.
Audit and tracking, then campaign and page build, launch against agreed targets, and a weekly optimisation cadence reported monthly.
Weeks 1-2 / Audit
What the current spend actually bought
Account, tracking and booking review, treatment economics and lead response times, ending in a plan with targets rather than a list of observations.
Weeks 2-4 / Build
Campaigns, pages and tracking
Treatment campaigns built, landing pages written and shipped, call and booking conversions verified end to end.
Week 4 / Launch
Live against agreed targets
Campaigns launch with budgets, targets and a response plan for leads, so the first week is measured rather than hoped for.
Ongoing / Optimise
Weekly optimisation, monthly proof
Search terms, bids, offers and pages worked weekly; budget follows booked appointments; you get a written read every month.
WHAT YOU GET
Deliverables you keep, whatever happens next.
you keep
Ad accounts, landing pages, tracking and data stay in your name from the first week.
Account and tracking audit
What your spend produced by treatment, and every place the current tracking is over- or under-counting.
Campaign and keyword plan
Treatments to fund, keywords and negatives, budgets and the cost per booked appointment each campaign has to hit.
Landing pages per treatment
Written, designed and built pages with booking, calling and texting paths that work on a phone.
Conversion tracking build
Calls, forms and bookings tracked, with appointment data fed back to Google Ads where your software allows it.
Monthly reporting pack
Spend, leads, booked appointments and cost per booking by treatment, with a written note on what moved.
Lead response playbook
Scripts, timings and after-hours cover for your front desk, so paid leads reach a human quickly.
HOW WE WORK
Operating standards, not promises.
Operating standards
Single-location med spas
Tight radius targeting, treatment-level budgets and a front desk that can answer.
ExploreMulti-location groups
Location-level reporting, shared negatives and budget moved to the clinics with capacity.
ExploreAesthetic and wellness clinics
Injectables, laser, body and weight programmes measured on treatment revenue.
Explore
Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
CASE STUDIES
Case studies
Website Portfolio
Video Ads
Static Ads
EN
EN
EN
FR
FR
FR
FR
FR
FR
FR
FR
EN
FAQ
Questions med spa owners ask us
What does a medical spa lead cost on Google Ads?
Plan for $45-$85 for a non-branded med spa or aesthetics lead, with injectable-specific campaigns often cheaper and body or weight-loss terms dearer. Prices vary widely by market and by treatment, which is exactly why we set targets per campaign rather than one number for the clinic.
What is a realistic cost per booked appointment?
Across 1,836 practices, med spa Google Ads produced booked appointments at roughly $25 to $75, with clicks between $8 and $28 and lead-to-booking rates of 30-40%. Where a clinic sits in that range is mostly decided by speed of follow-up and the quality of the landing page, which are both things we can work on with you.
How do we choose a med spa PPC agency?
Ask three questions. Who actually manages the account day to day, and can you talk to them? What will the report measure — leads, or booked appointments and revenue? And do you own the ad account, the landing pages and the tracking if you leave? Any agency that answers those clearly is worth a conversation; one that avoids them is selling a black box.
Should we run Google Ads or Meta ads for our med spa?
Both, weighted to your goal. Search catches people already looking for a treatment; social creates demand for visual services and retargets people who did not book. The economics differ — Meta leads average $18-$42 against $45-$120 on Google search, with search leads converting at a higher rate — so we usually start with search intent and add paid social once booking data is trustworthy.
Do you write the landing pages, or do we?
We do, with your clinical input. Our copywriters draft each treatment page, your practitioner checks the medical claims, and nothing goes live without that review. The pages are built on your site or on a fast standalone template we hand over, and they stay yours whatever happens to the relationship.
Can you track calls and bookings, not just form fills?
Yes, and we insist on it. Call tracking, form and chat events, online booking, and where your practice software supports it, an offline import of appointments that actually happened. It matters because injectable no-show rates run 20-35% and treatment acceptance 45-65%, so a lead count on its own can move in the opposite direction to your revenue.
Is medical spa advertising restricted?
There are rules, and they are workable. Ad platforms limit personalised targeting around health, before-and-after imagery has to be handled carefully, and your state's rules on medical advertising and supervision apply to the claims you make. We build campaigns inside those limits from the start and flag anything that needs your medical director's sign-off, so approval problems do not stall a launch.
How much of the budget should go to branded keywords?
Enough to protect the name, not so much that the report flatters everyone. Branded search converts cheaply because those people already chose you, so we keep it separate in reporting and judge growth on non-branded performance. If a competitor bids on your clinic name, defending it is usually worth a small share of spend.
Which treatments are worth advertising first?
The ones with margin, capacity and repeat value. Injectables tend to have the strongest search demand and the clearest repeat pattern; laser hair removal and body treatments carry higher package values but longer decision cycles; medical weight loss is competitive and expensive per click. We start where your economics are strongest, then widen once cost per started treatment is proven.
What if our front desk cannot answer every lead?
We plan around it rather than blaming it. Options include text-first responses, online booking straight from the ad, an answering service for evenings, or running campaigns only in the hours your team can cover. Speed of response is one of the largest levers in this category, so we would rather shape the campaign to your staffing than send leads into a voicemail.
Do we need SEO as well as PPC?
Over time, yes, and they help each other. Paid search buys certainty now and tells you which treatments convert; organic and AI search visibility lower what you have to spend later. With a $17 billion industry growing by more than $1 billion a year, the clinics that own both channels are the ones with pricing power in three years.
Who will be working on our account?
A named senior paid search strategist supported by a landing page writer and an analytics specialist. You will know their names, you can email them directly, and the same person joins your monthly session. Your account is not handed to a rotating queue of juniors.
.webp)
.webp)
