Book the chair, not the click.

Plan for $45-$85 for a non-branded med spa or aesthetics lead, with injectable-specific campaigns often cheaper and body or weight-loss terms dearer. Prices vary widely by market and by treatment, which is exactly why we set targets per campaign rather than one number for the clinic.

Across 1,836 practices, med spa Google Ads produced booked appointments at roughly $25 to $75, with clicks between $8 and $28 and lead-to-booking rates of 30-40%. Where a clinic sits in that range is mostly decided by speed of follow-up and the quality of the landing page, which are both things we can work on with you.

Ask three questions. Who actually manages the account day to day, and can you talk to them? What will the report measure — leads, or booked appointments and revenue? And do you own the ad account, the landing pages and the tracking if you leave? Any agency that answers those clearly is worth a conversation; one that avoids them is selling a black box.

Both, weighted to your goal. Search catches people already looking for a treatment; social creates demand for visual services and retargets people who did not book. The economics differ — Meta leads average $18-$42 against $45-$120 on Google search, with search leads converting at a higher rate — so we usually start with search intent and add paid social once booking data is trustworthy.

We do, with your clinical input. Our copywriters draft each treatment page, your practitioner checks the medical claims, and nothing goes live without that review. The pages are built on your site or on a fast standalone template we hand over, and they stay yours whatever happens to the relationship.

Yes, and we insist on it. Call tracking, form and chat events, online booking, and where your practice software supports it, an offline import of appointments that actually happened. It matters because injectable no-show rates run 20-35% and treatment acceptance 45-65%, so a lead count on its own can move in the opposite direction to your revenue.

There are rules, and they are workable. Ad platforms limit personalised targeting around health, before-and-after imagery has to be handled carefully, and your state's rules on medical advertising and supervision apply to the claims you make. We build campaigns inside those limits from the start and flag anything that needs your medical director's sign-off, so approval problems do not stall a launch.

Enough to protect the name, not so much that the report flatters everyone. Branded search converts cheaply because those people already chose you, so we keep it separate in reporting and judge growth on non-branded performance. If a competitor bids on your clinic name, defending it is usually worth a small share of spend.

The ones with margin, capacity and repeat value. Injectables tend to have the strongest search demand and the clearest repeat pattern; laser hair removal and body treatments carry higher package values but longer decision cycles; medical weight loss is competitive and expensive per click. We start where your economics are strongest, then widen once cost per started treatment is proven.

We plan around it rather than blaming it. Options include text-first responses, online booking straight from the ad, an answering service for evenings, or running campaigns only in the hours your team can cover. Speed of response is one of the largest levers in this category, so we would rather shape the campaign to your staffing than send leads into a voicemail.

Over time, yes, and they help each other. Paid search buys certainty now and tells you which treatments convert; organic and AI search visibility lower what you have to spend later. With a $17 billion industry growing by more than $1 billion a year, the clinics that own both channels are the ones with pricing power in three years.

A named senior paid search strategist supported by a landing page writer and an analytics specialist. You will know their names, you can email them directly, and the same person joins your monthly session. Your account is not handed to a rotating queue of juniors.