Aesthetics ads that look like your clinic.
look like your clinic
Every med spa in your city is running the same stock injectable footage. We produce the photography, video and ad creative that make your rooms, your practitioners and your results recognisable — built to test, alongside our paid social and med spa PPC teams.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
FOUR WORKSTREAMS
Four workstreams behind creative that books treatments.
that books treatments
Angles built from what your patients actually worry about, a production day that yields months of assets, compliant editing, and a testing rhythm that tells you which concept earned the booking.
Creative strategy and angles
Photography and video production
Editing, compliance and versioning
Testing and iteration
Start from the hesitation, not the treatment name.
People do not book because a clinic listed microneedling. They book because something specific bothers them and they finally trust someone to touch their face. Nervousness about looking overdone, price opacity, downtime, who is actually holding the needle — those are the angles that move an aesthetic patient.
We interview your practitioners and your regulars, then build a concept board per treatment family: the hook, the proof, the objection it answers and the format it suits. Social is where this pays — Meta leads for med spas average $18-$42, and the channel is strongest for visual treatments.
- Practitioner and patient interviews before any shoot
- Concept board per treatment family, with the objection named
- Competitor creative reviewed so you do not run their ad
- A testing plan agreed before production starts
$18-$42
cost per med spa lead on Meta, where visual creative does the work
$12-$35
cost per med spa lead on TikTok, useful for younger treatment demand
One shoot day, a quarter of assets.
We shoot in your clinic, with your team and your real patients where they consent. Treatment rooms, hands at work, the aftercare conversation, the nurse explaining what a filler actually does — the specifics stock libraries cannot fake and competitors cannot copy.
A single production day is planned to yield vertical video, statics, before-and-after frames and website imagery for a full quarter of testing. With Instagram link clicks running $1.50 to $5.00 for med spa accounts, cheap traffic is easy; creative worth clicking is the scarce part.
- Shoot day planned around a shot list, not a mood board
- Vertical video, statics and stills captured in one visit
- Real practitioners and consenting patients, not models
- Consent, release and storage handled before the camera comes out
$1.50-$5
range of Instagram link click costs across med spa accounts
$15-$40
cost per booked appointment from Instagram in the same dataset
Cut for the feed, cleared for the category.
Aesthetics creative lives inside rules. Before-and-after imagery, outcome claims and personalised health targeting are all constrained, and a rejected ad set costs a week of momentum. Scrutiny is rising too: the American Medical Association notes US med spas grew nearly sixfold from about 1,600 locations in 2010 to more than 10,000 in 2023, and regulators have noticed.
We edit hook-first for sound-off viewing, version every concept for feed, story and reel, and run a compliance pass with your medical director before anything is uploaded.
- Hook in the first two seconds, captioned for sound-off
- Versioned for feed, stories, reels and short-form video
- Claims and imagery reviewed by your medical director
- Master files and raw footage delivered to you
10,000+
US med spas by 2023, up from about 1,600 in 2010
100,000+
people employed across US medical spas, reported June 2024
Let the booking data pick the winner.
Opinions about creative are expensive. We launch concepts in a structured test, judge them on booked appointments rather than likes, and retire the ones that only earn engagement. Social needs patience in this category — social leads book at 20-30% against 30-40% from search, and Instagram carries a longer attribution window — so we read it over weeks, not days.
Winners get new variations; losers get a written note on why, so the next shoot day starts smarter than the last one.
- Structured concept tests with enough budget to be conclusive
- Results judged on bookings, not engagement
- Winning angles extended into new variations monthly
- A written creative read every month, kept for the next shoot
20-30%
typical lead-to-booking rate from social, against 30-40% from search
Monthly
cadence of fresh cuts, so a winning angle does not burn out
US medical aesthetics revenue, growing by more than $1B a year
projected annual growth of the US medical spa market to 2030
Shoot days to fill a quarter of testing
Masters, raw footage and stills in your name
We made the difference for those brands
Creative, content, arts & culture
B2B software, fintech, insurance
Retail & commerce
Home essentials, appliances, kitchen & pet
Retail & commerce
Healthcare & regulated services
Consumer tech and platforms
B2B software, fintech, insurance
Consumer tech and platforms
Beauty, personal care & wellness
B2B software, fintech, insurance
Creative, content, arts & culture
Creative, content, arts & culture
Retail & commerce
Creative, content, arts & culture
B2B software, fintech, insurance
Healthcare & regulated services
Consumer tech and platforms
Beauty, personal care & wellness
Apparel and lifestyle
Healthcare & regulated services
Home essentials, appliances, kitchen & pet
Consumer tech and platforms
Healthcare & regulated services
Travel & mobility
Home essentials, appliances, kitchen & pet
Food & beverage
Beauty, personal care & wellness
Healthcare & regulated services
Food & beverage
01 — The challenge
Every clinic in town is running the same three ads.
Scroll the feed in any city and it repeats: the same licensed injection clip, the same beige treatment room, the same twenty percent off. Patients cannot tell two clinics apart, so the decision falls to price — which is precisely the fight a good aesthetic practice should never have to take.
“Our ads look like everyone else's. And we are the only clinic here with a nurse practitioner on site.”
Standing out only gets harder: the US went from 8,899 medical spas in 2022 to 10,488 in 2023, and most of them are buying the same stock library.
02 — Our approach
Shoot what only you have, then test it properly.
We begin with conversations rather than cameras. Your injector explains what patients ask before they commit; your front desk repeats the objections they hear daily; your regulars tell us what made them trust you. Those become the angles, and each one gets a format and a proof point before we plan a shoot.
Production happens in your clinic in a day or two, planned to fill a quarter: vertical video for social, statics for feed and search, treatment room photography for the website, and practitioner footage that makes the people behind the results visible. Consent, releases and storage are handled before anyone is filmed.
Then we edit hook-first, version for each placement, run a compliance pass with your medical director, and put the concepts into a structured test judged on booked appointments. Winners get extended, losers get explained, and every file — masters, raw footage, stills — is yours to keep.
03 — What we did
From interviews to a tested creative library.
Strategy and angles, a planned production day, editing and compliance, then a testing rhythm that turns results into the next shot list.
Weeks 1-2 / Strategy
Angles, objections and a shot list
Interviews with practitioners and patients, a review of what competitors are running, and a concept board with the objection each angle answers.
Weeks 3-4 / Production
One or two days in your clinic
Video, photography and practitioner footage captured against the shot list, with consent and releases handled in advance.
Weeks 5-6 / Edit and launch
Cut, cleared and live
Hook-first edits versioned per placement, a compliance pass with your medical director, then a structured test with real budget behind it.
Ongoing / Iterate
Winners extended, monthly
Results read against booked appointments, winning angles extended into fresh cuts, and the next shot list written from evidence.
WHAT YOU GET
Deliverables you keep, whatever happens next.
you keep
Master files, raw footage, stills and the creative strategy stay in your name.
Creative strategy and angle board
The angles worth testing per treatment family, each tied to a real patient objection and a format.
Shot list and production plan
Everything to be captured, in what order, with consent and release paperwork prepared in advance.
Video library
Vertical and square cuts per concept, captioned for sound-off, versioned for each placement you run.
Photography library
Treatment rooms, practitioners, products and detail shots for ads, the website and your booking pages.
Compliance-checked ad set
Claims and imagery reviewed with your medical director so launches are not held up by rejections.
Creative test report
Which concept produced bookings, which did not, and the written reasoning that shapes the next shoot.
HOW WE WORK
Operating standards, not promises.
Operating standards
Multi-location aesthetics groups
A shared creative system with room for each location's team and rooms.
Explore
Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
CASE STUDIES
Case studies
Video Ads
Static Ads
FAQ
Questions med spa owners ask us
What does med spa creative production cost?
Scope decides it: how many treatment families, how many shoot days, how much video versioning and whether you want ongoing monthly refreshes. Judge it against media efficiency rather than as a line item — med spa leads run $18-$42 on Meta, and better creative moves that number more reliably than any bidding change.
How do we choose a creative partner for an aesthetics clinic?
Ask to see work they shot themselves in a real clinic, not a showreel of licensed footage. Ask who runs the compliance pass, and whether your medical director gets sign-off before upload. And ask who owns the masters and the raw files afterwards. If the answer to the last one is not you, keep looking.
Can you use our real patients in the creative?
Yes, with proper consent, and it is worth the effort. A regular describing her hesitation before her first treatment outperforms any scripted testimonial. We prepare releases in advance, explain exactly how footage will be used and for how long, and re-confirm before anything is published.
Will the ads get rejected by the platforms?
Far less often when compliance is designed in. We avoid personalised health claims, keep results imagery within the rules and run a medical review before upload. The scrutiny is real — the sector grew nearly sixfold between 2010 and 2023, and oversight has tightened with it — so building inside the rules is faster than appealing after a rejection.
How long until we know a concept works?
Two to four weeks per test, depending on budget. Social needs the longer read because social leads book at 20-30% against 30-40% from search and Instagram carries a longer attribution window. We agree the test size and the decision rule before launch, so nobody kills a winner in week one.
Do you handle the ad management too, or only the creative?
Either. Some clinics want creative only and hand it to an in-house media buyer; others prefer both to live with us so the shot list is written from performance data. If you keep media in house, we will still build the test plan and read the results with your team so the creative keeps improving.
What should we film if our budget only covers one day?
Practitioner-led explainers for your two highest-margin treatments, honest answers to the three objections your front desk hears most, and clean room and team photography. That combination covers social, search landing pages and the website, and it is the set we see convert most consistently for a first shoot.
How often does creative need refreshing?
Monthly variations on winning angles, and a fresh shoot every quarter or two depending on spend. Aesthetic audiences are local and tightly defined, so the same faces cycle past your ads often. New cuts of an angle that already works usually beat starting a brand new concept from scratch.
Can you match the look of our existing brand?
Yes. We work from your palette, typography and tone, and where those feel dated we will say so plainly and show you options rather than quietly drifting away from them. Our design team can refresh the brand system separately if you decide that is the real job.
Is it worth investing in creative if our ads already work?
Usually, because creative is the part that stops working first. In a market past $17 billion and adding more than a billion dollars a year, the clinics that keep a fresh, distinctive library are the ones who avoid discounting when competitors crowd the feed. We would rather extend what already works than replace it.
Which treatments do you build creative around?
Whatever your best clients actually book. In practice that usually means injectables such as Botox and dermal fillers, laser hair removal and laser skin resurfacing, microneedling, chemical peels, medical-grade skincare and body treatments like CoolSculpting. Each family needs a different story: an injectable ad has to reassure about a natural result, while a laser or skin care campaign has to explain a course of sessions and the aftercare that goes with it.
How do you make results look real without overpromising?
By showing the process and the person rather than only the after photo. A nurse injector explaining what she is doing, a client describing her first appointment step by step, honest talk about downtime and how many sessions a treatment takes. That approach reads as advanced practice rather than advertising, it survives compliance review, and it attracts the patients who stay rather than the ones who chase the cheapest deal.
Who will be working on our account?
A named creative director who plans and attends the shoot, a producer, and an editor who cuts for aesthetics specifically. You meet them before booking, and the same director reads the monthly results with you, so nothing is lost between the shoot and the reporting.
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