Be the clinic ChatGPT names.

It depends on the treatment and on approval. OpenAI reviews health advertisers manually, one at a time, and its published health categories include health insurance, dental services, supplements, vision products, medical testing and hospitals. Aesthetic medicine sits near that boundary, so we assess your services individually and tell you which are worth submitting now.

Not the sensitive ones. OpenAI has said it does not show ads inside conversations about health, mental health or politics, nor to accounts identified as under 18, and users can turn off personalisation. In practice that means commercial, shopping-shaped questions are the opportunity, which suits an elective treatment far better than a clinical one.

Intent arrives already interpreted. On Google someone types a treatment; in an assistant they describe a concern and receive a shortlist with reasoning attached. The economics of the proven channels still anchor the plan — $45-$120 per lead on Google search and $18-$42 on Meta — which is why we run this alongside med spa PPC and paid social, with our medical spa team holding the plan together, rather than instead of it.

By making the sources those answers are built from accurate and specific. Treatment pages that state what is involved, who performs it and what it roughly costs; a complete business profile; steady, genuine reviews; and presence on the local lists assistants lean on. Our GEO and AEO team runs this work and measures the answers month over month.

The assessment and visibility programme is scoped like any retainer, based on how many treatments and locations you run. There is no platform spend until you are eligible and you decide to launch. If the honest recommendation is to put your budget into search and reviews this quarter instead, we will say so.

We build to the stricter of the two rulebooks: the platform's policy and your state's rules on medical advertising, supervision and claims. Before-and-after imagery, outcome claims and pricing language all get reviewed, and your medical director signs off anything clinical. That discipline is also what gets an advertiser application through manual review.

Two measurements, reported monthly. First, bookings — calls, forms and appointments by channel, held against a realistic 30-40% lead-to-booking rate. Second, answer visibility: whether the assistants name your clinic for the questions your patients actually ask, and what they say about you.

Waiting costs the cheap window. Early channels are least contested at the start, and the visibility work pays regardless. With US medical aesthetics past $17 billion and growing by more than a billion dollars a year, the clinics that establish themselves as the trusted answer now will be defending a position rather than buying one.

Yes. We prepare the account, the claims and the landing experience, submit the application and track it through review, then handle any follow-up questions. If it is declined we tell you exactly what was cited and what would have to change, and we keep the assets working elsewhere in the meantime.

Elective, aesthetic and clearly commercial services with a straightforward decision: injectables, laser treatments, skincare programmes and body treatments. Anything that reads as diagnosis or prescription-led faces a harder review. We rank your menu by likely eligibility and by margin, then start where those two overlap.

A named senior strategist with aesthetics experience, supported by our AI search specialists and a copywriter who works in regulated categories. You meet them before you sign, they run your monthly session, and you can contact them directly.