Be the clinic ChatGPT names.
ChatGPT names
People now ask an assistant which med spa to trust before they ever open a search results page. We get aesthetics clinics ready for advertising inside ChatGPT, win the answers that already mention competitors, and keep the paid search and AI visibility work moving in the meantime.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
FOUR WORKSTREAMS
Four workstreams for a clinic entering AI advertising.
entering AI advertising
An honest eligibility read on where a medical spa stands inside OpenAI's advertising rules, the answer visibility you can win today, a ready-to-launch campaign structure, and measurement that survives an unfamiliar channel.
Eligibility and policy review
Answer visibility while you wait
Campaign build and creative
Measurement and privacy
What a med spa can and cannot buy inside ChatGPT today.
This is the part most agencies skip. OpenAI separates where ads may appear from who may buy them, and aesthetics sits close to the line. OpenAI stopped categorically blocking ads near medical, legal and financial advice in April 2026, and now approves health advertisers one at a time through manual review — listing health insurance, dental services, supplements, vision products, medical testing and hospitals among the eligible categories.
We read your services against those rules treatment by treatment, tell you plainly which are likely to clear review and which are not, and prepare the account and creative so approval is a formality rather than a surprise.
- Treatment-by-treatment eligibility read against current policy
- Claims, imagery and disclaimers reviewed before submission
- Advertiser application prepared and tracked through review
- Policy changes monitored, since the rules move quarterly
28.69%
of commercial healthcare prompts showed an ad in ChatGPT in a July 2026 study
2.64%
the equivalent ad rate measured in Google's AI Mode over the same set
Win the recommendation before you can buy the placement.
Advertising is only half the opportunity. When someone asks an assistant for the best clinic for a treatment in your city, it assembles an answer from your website, your business profile, reviews and third-party lists. That answer is winnable today, without waiting for advertiser approval.
We build the content and structured data those answers draw on: treatment pages that state pricing, practitioner credentials and aftercare clearly, review velocity, and directory presence. In a market with 10,488 US med spas in 2023, up from 8,899 the year before, being the clinic an assistant names is the whole game.
- Treatment pages written to be quotable by an assistant
- Business profile, reviews and citations kept current
- Structured data for services, practitioners and locations
- Monthly tracking of how assistants describe your clinic
10,488
US medical spas in 2023, up from 8,899 a year earlier
$17B
US medical aesthetics revenue, growing by more than $1B a year
A launch-ready account, held until the door opens.
ChatGPT advertising rewards clarity over cleverness: the ad has to answer the question the person just asked. We prepare offers by treatment, plain copy that survives a compliance read, and landing pages that let someone book in two taps rather than fill in a medical history.
Where the platform is not open to your services yet, the same assets go straight to work on search and social — Meta leads for med spas average $18-$42 against $45-$120 on Google search — so nothing sits idle waiting for a policy update.
- Offer and creative set built per funded treatment
- Copy written for question-shaped, conversational placements
- Landing pages with booking, call and text paths on mobile
- Assets reused on search and social while approval is pending
$18-$42
cost per med spa lead on Meta, the interim home for the same creative
$45-$120
cost per med spa lead on Google search, where intent is highest
Track bookings, and handle health data properly.
A new channel needs stricter measurement, not looser. We track calls, forms and bookings, and where your practice software allows it we import the appointments that actually happened, because only 30-40% of med spa leads become booked appointments.
Privacy comes first in aesthetics. OpenAI has said it will not show ads inside conversations about health or mental health, nor to accounts identified as under 18, and lets people turn off ad personalisation entirely — so we build campaigns that never depend on inferring a medical condition about an individual.
- Call, form and booking conversions tracked and verified
- Offline import of booked and completed appointments where supported
- Consent, retention and health data handling reviewed with you
- Monthly written report covering every channel, not only the new one
30-40%
typical lead-to-booking rate at a medical spa
$25-$75
typical cost per booked med spa appointment across 1,836 practices
of commercial healthcare prompts returned an ad in ChatGPT, July 2026
projected annual growth of the US medical spa market to 2030
Answer visibility measured and reported
Accounts, content and tracking in your name
We made the difference for those brands
B2B software, fintech, insurance
Beauty, personal care & wellness
Healthcare & regulated services
Creative, content, arts & culture
B2B software, fintech, insurance
Creative, content, arts & culture
Beauty, personal care & wellness
Creative, content, arts & culture
Food & beverage
Consumer tech and platforms
Retail & commerce
Food & beverage
Travel & mobility
B2B software, fintech, insurance
Apparel and lifestyle
B2B software, fintech, insurance
Beauty, personal care & wellness
B2B software, fintech, insurance
Beauty, personal care & wellness
Creative, content, arts & culture
B2B software, fintech, insurance
Beauty, personal care & wellness
Creative, content, arts & culture
Home essentials, appliances, kitchen & pet
Healthcare & regulated services
Home essentials, appliances, kitchen & pet
Retail & commerce
Beauty, personal care & wellness
Retail & commerce
Home essentials, appliances, kitchen & pet
01 — The challenge
Your future patients are asking an assistant, not a search box.
The question has changed shape. Instead of typing a treatment and a city, people describe what bothers them and ask what to do about it. The assistant answers with two or three clinics, a price range and a caution — and most aesthetics practices have no idea whether they appear in that answer at all.
“A patient told me she asked ChatGPT first. It gave her three clinics. We weren't one of them.”
The advertising side is opening carefully rather than suddenly: OpenAI now approves health advertisers case by case through manual review, and ad eligibility changed four times between March and August 2026.
02 — Our approach
Get ready properly, and win the answers meanwhile.
We start with an honest read of where your clinic stands. Which treatments look likely to clear OpenAI's manual review, which sit in the restricted zone, and what your site and claims would need before an application is worth submitting. You get that assessment in writing, including the parts that say not yet.
While the advertiser side matures, we go after the visibility that is already available. Assistants build recommendations from your treatment pages, your business profile, your reviews and the local lists that rank. We make those sources accurate, specific and quotable, then track monthly how ChatGPT, Gemini and Perplexity actually describe your clinic.
The campaign assets get built in parallel and put to work on search and social immediately, so your spend keeps producing bookings today. When your treatments become eligible, the account, creative and tracking are already in place and you launch in days rather than starting from a blank page.
03 — What we did
Assessment, visibility, then launch readiness.
Policy and eligibility assessment, AI answer visibility work, campaign and creative build, then monitoring so you launch the week the door opens.
Weeks 1-2 / Assess
Eligibility, claims and current answers
We check your treatments against current policy, review claims and imagery, and record how assistants describe your clinic today.
Weeks 2-6 / Build
Quotable pages and campaign assets
Treatment pages, structured data and reviews on one track; offers, ad copy and landing pages on the other.
Week 6 / Deploy
Live where you are eligible today
The assets go live on the channels open to you now, with booking and call tracking verified before the first dollar is spent.
Ongoing / Monitor
Answer tracking and policy watch
Monthly reporting on bookings and on how assistants name your clinic, plus a watch on eligibility so you move first.
WHAT YOU GET
Deliverables you keep, whatever happens next.
you keep
Assessments, content, creative and tracking stay in your name from the first week.
Eligibility and policy assessment
Your treatments read against current advertising rules, with a plain verdict on each and what would change it.
AI answer visibility report
How assistants describe your clinic and your competitors today, and which sources they are drawing on.
Quotable treatment pages
Pages with clear pricing signals, credentials and aftercare that an assistant can cite without guessing.
Campaign and creative set
Offers, ad copy and landing pages per treatment, ready for the new channel and working on the current ones.
Booking tracking build
Calls, forms and appointments tracked, with privacy and consent handled the way health data deserves.
Monthly report and policy watch
Bookings by channel, answer visibility, and a note on every eligibility change that affects your clinic.
HOW WE WORK
Operating standards, not promises.
Operating standards
Multi-location aesthetics groups
Consistent claims across sites, with visibility tracked city by city.
ExploreWellness and weight-loss clinics
Higher scrutiny categories where policy reading has to come first.
Explore
Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
CASE STUDIES
Case studies
Website Portfolio
Video Ads
Static Ads
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FAQ
Questions med spa owners ask us
Can a medical spa run ads inside ChatGPT today?
It depends on the treatment and on approval. OpenAI reviews health advertisers manually, one at a time, and its published health categories include health insurance, dental services, supplements, vision products, medical testing and hospitals. Aesthetic medicine sits near that boundary, so we assess your services individually and tell you which are worth submitting now.
Will ads appear next to health conversations?
Not the sensitive ones. OpenAI has said it does not show ads inside conversations about health, mental health or politics, nor to accounts identified as under 18, and users can turn off personalisation. In practice that means commercial, shopping-shaped questions are the opportunity, which suits an elective treatment far better than a clinical one.
How is this different from Google Ads for a med spa?
Intent arrives already interpreted. On Google someone types a treatment; in an assistant they describe a concern and receive a shortlist with reasoning attached. The economics of the proven channels still anchor the plan — $45-$120 per lead on Google search and $18-$42 on Meta — which is why we run this alongside med spa PPC and paid social, with our medical spa team holding the plan together, rather than instead of it.
How do you get our clinic mentioned in AI answers?
By making the sources those answers are built from accurate and specific. Treatment pages that state what is involved, who performs it and what it roughly costs; a complete business profile; steady, genuine reviews; and presence on the local lists assistants lean on. Our GEO and AEO team runs this work and measures the answers month over month.
What does it cost to work with you on this?
The assessment and visibility programme is scoped like any retainer, based on how many treatments and locations you run. There is no platform spend until you are eligible and you decide to launch. If the honest recommendation is to put your budget into search and reviews this quarter instead, we will say so.
Is this compliant with our medical advertising obligations?
We build to the stricter of the two rulebooks: the platform's policy and your state's rules on medical advertising, supervision and claims. Before-and-after imagery, outcome claims and pricing language all get reviewed, and your medical director signs off anything clinical. That discipline is also what gets an advertiser application through manual review.
How will we know if it is working?
Two measurements, reported monthly. First, bookings — calls, forms and appointments by channel, held against a realistic 30-40% lead-to-booking rate. Second, answer visibility: whether the assistants name your clinic for the questions your patients actually ask, and what they say about you.
Should we wait until the platform is fully open?
Waiting costs the cheap window. Early channels are least contested at the start, and the visibility work pays regardless. With US medical aesthetics past $17 billion and growing by more than a billion dollars a year, the clinics that establish themselves as the trusted answer now will be defending a position rather than buying one.
Do you handle the advertiser application?
Yes. We prepare the account, the claims and the landing experience, submit the application and track it through review, then handle any follow-up questions. If it is declined we tell you exactly what was cited and what would have to change, and we keep the assets working elsewhere in the meantime.
Which treatments are the best fit for this channel?
Elective, aesthetic and clearly commercial services with a straightforward decision: injectables, laser treatments, skincare programmes and body treatments. Anything that reads as diagnosis or prescription-led faces a harder review. We rank your menu by likely eligibility and by margin, then start where those two overlap.
Who will be working on our account?
A named senior strategist with aesthetics experience, supported by our AI search specialists and a copywriter who works in regulated categories. You meet them before you sign, they run your monthly session, and you can contact them directly.
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