A website your buyers can actually specify from.

Twelve weeks is the usual shape: discovery and sitemap, then design, content and build in parallel, then migration, testing and training. Sites with large product catalogues or an ERP integration run longer, and we scope that honestly up front so the timeline you approve is the one you get.

We price from scope rather than a package: templates, catalogue size, content volume and integrations. It helps to weigh it against what a lead is worth to you — industrial B2B leads average $333 apiece — so a build that adds a few quote requests a month pays for itself faster than most industrial capital spending.

Ask who writes the technical content and how they verify it, ask to see a site they built two years ago and how it performs now, and ask whether the design files and code are yours at the end. An agency that keeps your site hostage on a proprietary platform is selling dependency. Ask to speak to the designer and developer who would do the work, not just the person pitching.

Handled properly, a redesign protects your rankings and usually improves them. We map every URL to its replacement before launch, keep the content that earns traffic, and fix the technical debt underneath — and page speed is where the headroom is, since the average page speed score across 504 CNC manufacturer sites was 58. Our SEO team signs off the migration plan before anything goes live.

Treat the benchmark as a floor. Specialized manufacturing sites convert at about 2.6% overall, with RFQ forms at 2.8% and technical downloads at 5.5%. If your site sits well below that, the fix is usually clearer capability detail, a shorter quote form and faster pages rather than more traffic.

No. We need about an hour a month from someone technical. We interview your engineers, draft the capability and application pages, and send them back for a factual review. Nothing publishes without your sign-off, and the tolerances, materials and certifications on the page are the ones your floor actually holds.

Usually yes. We routinely connect quote forms and product data to CRM systems, and we work with your IT team or ERP partner where a direct feed is involved. Where a legacy system has no usable interface, we will tell you what is realistic and propose a staged approach instead of promising a live feed we cannot deliver.

On the website, with the PDF as a download rather than the only home. A spec sheet locked inside a PDF cannot rank, cannot be linked to and cannot be quoted back by an AI answer engine. We turn the important families into real pages and keep the printable version alongside for buyers who need it in a purchase file.

By carrying the research the buyer does before a call. Industrial cycles run around 130 days on average, and 70% of technical buyers pick the better-known brand when two options look similar. Deep capability content, case evidence and downloadable specs keep you present through those months rather than only at the moment someone fills a form.

Webflow or WordPress for most manufacturers, chosen on how your team works rather than on what we prefer to build. Where a catalogue needs a headless setup or a custom quoting tool we will scope that with our development team and explain the trade-offs in plain language before you commit.

Yes, and it is worth doing. Stock imagery of a generic factory undermines the specificity everything else on the page is trying to prove. We arrange a shoot day, capture the machines, the parts and the people, and the images stay yours for sales decks and trade shows too.

Look past the visuals. Open the navigation on a phone and see whether a visitor can find a product family in two taps. Check whether specifications are on the page or hidden in a download. See whether the case studies name a real industry and a real application, or stay vague. A modern industrial website earns trust with specifics; a pretty one without them just looks expensive.

Contract manufacturers, OEMs and equipment builders, and industrial distributors, across metal fabrication, machining, plastics, packaging machinery, automation and industrial services. The complex catalogues differ, but the buyer behaviour rarely does: users arrive with a specification and leave if they cannot confirm it. Our manufacturing team brings the sector experience, and your engineers keep us accurate on the details of your own equipment.

Custom design on a component system, which is the practical middle ground. You get page designs made for your business rather than a theme, and your team gets reusable blocks so new pages stay consistent without a designer. For a small manufacturer with a simple catalogue we will say honestly when a lighter WordPress or Webflow solution serves you better than a bespoke build.

The website is where every other channel lands, so we design it with the campaigns in mind. Search and paid traffic need capability pages worth ranking and landing pages worth clicking; email and trade show follow-up need something specific to send people to. We work alongside our paid search and analytics teams so the services fit together instead of competing for credit.

With evidence a buyer can check. Named customers and case studies, certifications shown rather than claimed, photographs of your own plant, clear specifications, and a plain statement of the industries you serve and the ones you do not. Visitors decide fast whether a company is credible; the pages that win are the ones where the detail is high enough that only a real manufacturer could have written them.

Yes. Some clients want the full strategy, design and build; others have an internal developer and need design and content only, or a conversion pass on an existing site. We scope whichever part actually helps, and if the honest answer is that your current site needs three fixes rather than a rebuild, we will tell you that and quote the three fixes.

You get training, documentation and a support window, then monthly reporting on quote requests by page if you want us to stay involved. Many clients move onto a small retainer for iteration and new capability pages; others take it in house entirely. Both are fine, and the site works the same either way.