Get specified before the RFQ is written

No, and smaller shops often move fastest. Forty people with real capability and no online presence for the processes they run have a visibility problem, not a capacity problem, and that is the cheapest thing to fix. We size the programme to your estimating and production capacity so demand never outruns what you can actually quote and ship.

We also hold category exclusivity: we will not run two directly competing shops in the same processes and territory, and that is written into the agreement.

Faster than the cycle, because the early signals move first. Campaign restructuring, quote-path fixes and response-time changes usually show inside the first weeks. Process and capability pages typically start producing qualified enquiries within 60 to 90 days. Organic visibility compounds across two to three quarters, since it rests on technical depth rather than publishing volume.

Programme work runs on a longer clock, so we report quotes issued, samples requested and trials running alongside the revenue that lands later. You always know which way the pipeline is pointing before the purchase orders arrive.

A fixed monthly fee, quoted separately from media spend, scoped to the processes and markets you want to win. After the audit you get a plan tied to targets — cost per qualified enquiry first — and we will tell you which channels we would not run yet rather than selling a full bundle on day one.

Comparing providers is easier with four questions. Ask who writes the technical pages and whether an engineer reviews them. Ask to see reporting from a manufacturer your size with enquiry quality on it, not just traffic. Ask how a quote request is tracked end to end. And ask what they would not sell you yet.

For context on pricing: most manufacturing companies of your size run a full-service digital marketing programme in the low five figures a month once media is included, and a narrower seo plus paid media scope for less. The best agencies will show you the trade-off rather than quoting one bundle, and any agency worth its retainer will start with the two or three services that move quoted work first.

Nothing needs to change about what works, and we would not touch it. Shows and referrals build trust that no campaign replaces, and they stay in the plan. What they cannot do is reach the specifier who is narrowing a shortlist in a quarter when you are not in the hall.

So we run alongside them: the same capability story available to somebody searching at 11pm, the show list followed up with people who already read your process pages, and honest cost comparisons between the two. Most manufacturers keep the show calendar and stop treating it as the only pipeline.

Yes, and it is usually the first improvement people feel. Wrong-fit enquiries come from vague pages and broad campaigns: if the site never states minimum volumes, tolerances, materials or the industries you serve, every visitor thinks they qualify.

Publishing that detail does the filtering for you, and the campaign structure does the rest — targeted by process, excluded where you cannot ship, and reported by whether an enquiry matched your target volume. Estimators get their week back, which is worth more than the media saving.

The scoreboard, and who does the work. Sessions are easy to buy and impossible to bank. We tie spend to recorded enquiries and to quoted work, treat enquiry quality as a headline number, and report by process and served industry so you can see the business rather than the website.

You get a named senior strategist rather than a coordinator relaying questions, with search, paid media, technical content, design and web development specialists on one team. Most manufacturers arrive from several vendors who each optimise their own report; one team means one set of figures and one weekly session.

Practically, the industrial marketing that works is unfashionable and measurable: pages that state real capability, a site fast enough to use on a plant floor, campaigns tied to capacity, and a quote path a busy engineer can finish in a minute. Manufacturers ask what we would not do, so: we do not gate basic specification detail behind a form, we do not chase vanity traffic, and we do not publish thin blog volume to look active.

One practical note on measurement. Most dashboards report sessions and rankings because those are easy to produce. We report the three numbers a manufacturing director can act on: qualified enquiries, quotes issued, and the cost of each. Everything else — site performance, page depth, content quality, brand consistency across your digital presence — is an input to those three, and we show the link rather than asserting it.

On team and expertise: the strategy is written by the person who runs it, and the same team handles seo, paid advertising, creative, social and web development. That matters in a complex industrial category, where a writer with no shop-floor experience will produce content an engineer stops reading in two lines. Our manufacturing work leans on the process knowledge we build with you — your engineers stay the source of truth, and we do the marketing around it.