A website that answers the phone.

It depends on how many services and service areas need real pages. As market context, a semi-custom WordPress build for a contractor runs $5,000 to $15,000 with $200 to $500 a month for hosting and maintenance. We price from your scope and tell you honestly when improving your current site would serve you better than replacing it.

Because that is where the emergency is. 60 to 70% of HVAC searches happen on a phone, and mobile converts at 1.82% against 3.14% on desktop — a gap that is mostly design, not intent. Fixing the phone experience is usually the cheapest large improvement available to a contractor site.

Often, yes, and we will say so rather than sell a rebuild. Compressed images, fewer scripts and a lighter hero routinely take seconds off. Worth knowing the baseline: the mean mobile LCP across 104 HVAC sites is 8.35 seconds, so a site at four seconds is already ahead of most competitors.

Handled properly it protects and usually improves them. We agree the URL structure and redirect map before design begins, keep the pages that already earn calls, and monitor rankings daily through launch week. The risk people have heard about comes from relaunches where nobody planned the redirects — that is the exact step we do first.

A good template, edited honestly, beats a bloated custom build. What matters is whether the site is fast, easy to call from, structured for the services you sell, and editable by your own team. We use templates as a starting point when it saves you money and build custom when your service mix or booking system genuinely needs it.

Yes, and increasingly they expect to: 56% of homeowners want 24/7 scheduling. We wire booking into your scheduling system where it integrates and use a callback request where it does not. The call path stays prominent either way, since calls are still 70 to 80% of home services leads.

We write it, from interviews with your technicians and service manager. The detail that makes a service page persuasive — how a same-day call actually works, what an install day looks like, what the warranty really covers — comes from your team. You review everything before it goes live.

Usually WordPress or Webflow, chosen for what your team will maintain rather than for our convenience. Both let you leave with the site. We avoid proprietary contractor platforms that hold the domain, the content and the leads, because that is a rental agreement dressed up as a website.

That is part of the handover. Services, seasonal offers, prices, team pages and job photos are all editable, and we run a working session plus a short written guide. Anything structural we are happy to handle, but you should never need us to change a phone number or a spring tune-up price.

Only as a placeholder, and we push hard to replace them. Photos of your actual vans, crew and completed installs outperform stock every time, because homeowners are deciding whether to let these specific people into their house. We give you a simple shot list your team can capture on a phone in a single week.

Directly, and expensively if it is ignored. With the average HVAC click at $20.12, a slow or vague landing page burns budget every hour it stays up. We build dedicated pages for the campaigns our HVAC PPC team runs, matched to the ad that sent the visit.

Calls, booking requests and form submissions counted separately, by page and by device, from launch day. We report those rather than sessions, because traffic charts do not tell you whether the truck got booked. You also see load times and mobile behaviour so any regression is caught early.

Then the structure carries real service-area pages, planned with the SEO team, rather than one paragraph repeated with the town name swapped. Each page needs its own reason to exist: local jobs, local proof, response times for that area. We plan how many are worth building before we build any.

Yes, and it is a structural question more than a design one. Each trade needs its own section, its own service pages and its own conversion path, with a homepage that routes people quickly rather than making them read. We have built this shape for several combined home services companies.

Ask to see their builds on a phone, on a normal connection, and time them. Ask who owns the domain and code afterwards, and whether your office can edit the site. A beautiful desktop mockup tells you very little about whether a homeowner in July will wait for it to load.

We watch calls, bookings and speed for the first weeks, fix anything the real traffic reveals, and give you a short written plan for what improves next. Ongoing maintenance is available and optional — the site is yours, and it should keep working whether or not we stay involved.