Electrician SEO that makes the phone ring, not the dashboard.

Technical repairs register within weeks, because speed and indexing changes are read quickly. New service and area pages usually begin ranking in two to three months, and a neglected map listing can move faster than either. A steady, predictable call flow generally sits six to twelve months out. We agree the leading indicators up front — indexed pages, impressions on job-type keywords, listing views, calls — so you can see the direction of travel long before the revenue line confirms it.

They do different jobs, and the arithmetic is honest either way. Electrical is the cheapest trade in SearchLight's 2026 benchmark at $39 a lead, a 43.4% book rate and 8.52x closed return, which is a genuinely good paid channel. The difference is that the meter stops the day you pause it, and LSA pricing moves with the market. SEO work compounds underneath the ads and keeps producing between campaigns. The strongest position we see is both, run from one plan, with the paid budget aimed at the jobs where you need volume immediately.

Often not. Most electrician sites are slow because of uncompressed photographs and a stack of plugins, and both are fixable in days rather than months — useful, given the average electrician site takes 8.8 seconds to paint its main content. We measure first and tell you plainly which side of the line you are on. Where a rebuild genuinely is the cheaper route we say so, show the numbers behind it, and our web design team can handle it without losing the rankings you already have.

They work when they are real. A page that names the town, shows jobs you have done there, answers what that area specifically asks about — older housing stock, new-build estates, a council scheme — and gives one clear way to book is a genuinely useful page. A hundred pages generated by swapping the town name are not, and Google treats them accordingly. We build fewer, better ones, in the order your service radius actually pays, and add to the set as the work justifies it.

A fixed monthly fee scoped to the work and quoted after the audit rather than off a rate card, plus any one-off build. Judge it on cost per booked job compared with what the same volume costs you in paid media, and on the value of the jobs it produces rather than the count. We set that target with you in month one, report it monthly, and will tell you plainly when the right answer is a one-off technical fix rather than an ongoing programme.

They act as both a ranking input and the deciding factor for the homeowner comparing three listings in the map. What matters is steady flow and honest replies rather than a burst of ten in one week. We set up a routine the crews can keep — the right moment to ask, a short link on the invoice, a reply template that sounds like a person — and track rating and volume against the firms you compete with, so you can watch the gap close.

Both, on different pages, because they are different customers. Emergency queries are won on speed, proximity and a number that dials with one tap, which is why the 29% of electrician websites with an untappable telephone number lose so much. Planned work — panel upgrades, EV chargers, rewires, commercial maintenance — is won weeks earlier, on pages that explain the job, the cost range and what the day looks like. The planned side usually carries the better margin, so we build it deliberately rather than hoping the emergency traffic converts.

Our writers draft it, your electricians shape it, and nothing publishes without someone in your office signing it off. The raw material comes from a short interview with the people who answer these questions all day: what a consumer-unit change really involves, why a quote varies, what an EV charger install costs in a house with an old supply. That is the difference between copy that ranks and copy that also wins the call.

No, and small teams are most of our client base in the trades. We need about an hour of somebody's time a week and access to your accounts; the rest is our work. Job photographs from the vans and the questions your office already answers on the phone are the only raw material we ask you to supply, and we make collecting them a two-minute habit rather than a project.

Yes, and they need separating properly. Commercial buyers search different terms, read different proof — accreditations, insurance, response times, maintenance schedules — and convert through a form or a named contact rather than a panicked call. We build that track its own pages and its own reporting line, so the residential volume never masks what is happening on the contracts that carry your year.

One page in plain language: calls and booked jobs by source, the searches gaining and losing visibility, what we changed and why, and what happens next month. Underneath it sit Search Console, analytics and call tracking, connected so a booking traces back to the page that produced it. We say so plainly when a month was flat, because a report that only ever contains good news is not a report.

By money first, not volume. We list the jobs you want more of, find the keywords real customers use for each of them, then check what it would take to rank: who holds the top results today, how much authority those competitors carry, and whether the searcher wants a contractor or an explanation. A term with 90 searches a month that produces panel upgrades beats one with 2,000 that produces homework help. The output is a plain spreadsheet showing every target keyword, the page that will own it, its estimated traffic and the leads it should create, so the SEO strategy is something you can argue with rather than a black box.

The best material is the explaining your team already does. What a consumer unit change involves and why the code requirements changed, how to tell a nuisance trip from a fault, what an EV charger install costs in an older house, what a landlord certificate covers. Those articles help customers decide, earn links from local businesses and suppliers, and build the topical authority that lifts your commercial pages with them. They also give your team something worth posting to Google, Facebook and the profile feed, which keeps the digital marketing side alive without anyone inventing content.

Both, and the on-page work is usually where the first gains are. Titles and headings rewritten so the page states what it is, internal links pointing at the pages that earn, image alt text and file weight sorted, duplicate pages merged so your best version stops competing with itself. We optimize what exists before commissioning anything new, because on most electrical websites there is a higher return in the pages you already have than in the ones you do not.

Yes, and the numbers get more honest when one team holds them. Our electrician web design, paid search and analytics specialists work from the same plan as the SEO team, so a booked job is attributed once instead of claimed by three suppliers. Hiring us for SEO alone is equally fine — we document the setup and leave every account open in your name.