Over 253x 5-star
reviews
WEB DESIGN

/

Web Design for Electricians

An electrician website built to get the call, not the compliment.

to get the call

Your website has about four seconds with a homeowner standing next to a dead consumer unit. We design and build electrical company websites for that moment: fast on a phone, one obvious way to call or book, licence and insurance proof where a nervous customer looks for it, and a real page behind every service and every town you cover. It is built to be found too, alongside our electrician SEO work.

Book your free
strategic call

Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.

Reply in less than 24h
We read every single request
We are specialists, not generalists
1:1 w/ Senior Executive
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
750+ brands
Electrician near the top of a ladder steadying a pendant fixture in a half-wired ceiling under dust sheeting

FOUR WORKSTREAMS

Four things separate an electrical website that converts.

Four things

Speed on mobile, trust proof above the fold, a page for every service and area, and a booking path a customer can finish one-handed. The visual design sits on top of those, not instead of them.

Speed & mobile

Speed & mobile

Contact & booking

Contact & booking

Trust & proof

Trust & proof

Structure & CMS

Structure & CMS

Most electrician websites are slow, and it costs the enquiry.

Contractor websites are usually built once and inherited twice. The benchmark data is blunt: the average electrician website takes 8.8 seconds to render its main content against Google's 2.5-second good threshold. In a study of 200 contractor websites, sites loading under 2.5 seconds converted at 6.8% while sites over 4.5 seconds converted at 2.1% — the same traffic, three times the work.

We build light. Compressed and correctly sized images, no plugin sprawl, fonts and scripts kept to what the page needs, and every template tested on a mid-range phone on mobile data rather than on a designer's monitor.

  • Mobile-first build, tested on real devices
  • Core web vitals inside Google's thresholds at launch
  • Image weight and script sprawl controlled
  • Clean markup a search engine can read

8.8s

average largest contentful paint on electrician websites vs Google's 2.5s threshold

6.8%

conversion on contractor websites under 2.5s, against 2.1% over 4.5s

One obvious next step, on every screen, at every hour.

The most expensive defect in this trade is quiet. An audit of more than 1,200 electrician websites found 29% have a telephone number that is not clickable on mobile, and the same team's ranked fix list puts click-to-call, service-area pages, online booking, after-hours capture and licence display at the top of what actually moves an electrician's score.

So we design the contact path first and the hero image second: a tappable number pinned where a thumb rests, a short booking form that asks four questions, an after-hours route that captures the job instead of losing it, and confirmation the customer can trust.

  • Tap-to-call fixed in the mobile viewport
  • Short booking form, four fields, no account required
  • After-hours capture rather than a dead voicemail
  • Enquiries pushed straight into your scheduling tool

29%

of electrician websites cannot be dialled with one tap on a phone

A stranger is about to give you their address. Earn it above the fold.

Electrical work is bought on trust, and the proof a homeowner wants is specific: licence and registration numbers, insurance, how long you have traded, photographs of your own jobs and vans rather than a stock crew, reviews shown with names and dates, and a clear statement of the areas you cover. The ranked audit list puts licence display among the five fixes that move an electrician website's score most, and it is one of the cheapest.

We design those signals into the templates so they appear on every page, not only on an About page nobody reaches, and we keep them editable by your office without a developer.

  • Licence, registration and insurance visible sitewide
  • Photographs of your real work, shot or sourced properly
  • Reviews pulled in with names, dates and replies
  • Service areas stated plainly, not hidden in a footer

$1,434

average electrical ticket in SearchLight's 2026 benchmark of 112 accounts

A page for every service and every town, editable by your office.

A single services page listing eleven trades cannot rank and cannot sell. We structure the website around the work: a page for panel upgrades, rewires, EV charger installation, fault finding, lighting and commercial maintenance, plus a genuine page for each area you serve. Those pages are also what makes paid traffic cheaper, given electrical leads run $39 apiece with a 43.4% book rate before you send them somewhere generic.

It ships on a content system your team can actually use — WordPress or Webflow, chosen for your situation, with editable templates so adding next year's service takes ten minutes and no invoice.

  • Service and area page templates built once, reused cleanly
  • WordPress or Webflow, chosen for your team not for us
  • Custom design, no marketplace theme underneath
  • Training and documentation so your office owns it

$39

average electrical cost per lead across $335K of tracked spend (Feb 2026)

Yours

Design files, code, hosting and domain stay in your name

Mobile

Every template tested on real phones before launch

1

Weekly working session while the build is running

0

Marketplace themes under the hood

We made the difference for those brands

Consumer tech and platforms

Beauty, personal care & wellness

SMB

Beauty, personal care & wellness

Creative, content, arts & culture

SMB

Retail & commerce

B2B software, fintech, insurance

Creative, content, arts & culture

Apparel and lifestyle

Consumer tech and platforms

Consumer tech and platforms

Apparel and lifestyle

Healthcare & regulated services

B2B software, fintech, insurance

B2B software, fintech, insurance

Food & beverage

Healthcare & regulated services

Consumer tech and platforms

Home essentials, appliances, kitchen & pet

Consumer tech and platforms

Consumer tech and platforms

Beauty, personal care & wellness

Food & beverage

Retail & commerce

Consumer tech and platforms

Healthcare & regulated services

SMB

Food & beverage

B2B software, fintech, insurance

Food & beverage

B2B software, fintech, insurance

Consumer tech and platforms

01 — The challenge

The website looks fine. It just does not produce work.

Most electrical companies we meet have a website somebody's relative built, a photograph of a van from two liveries ago, and a contact form that emails an address nobody checks. It looks acceptable on a desktop monitor. On a phone, in a hallway, next to a tripped board, it is eight seconds of blank screen and a number that will not dial.

“People say the website looks nice. Nobody ever says they called because of it.”

The measurable version: 8.8 seconds to paint on average, 29% with an untappable number, and a 3.2x conversion gap between fast and slow contractor websites. Not one of those is a design taste problem, which is why we start with the mechanics.

02 — Our approach

Design for the thumb, build for speed, structure for the searches.

We start with a short discovery: the jobs you want more of, the areas you cover, what your office already loses enquiries to, and what the current website is doing measurably wrong. Then we map the pages before anyone opens a design tool, because the structure is the strategy — a page per service, a real page per area, commercial split from residential, and one clear conversion on each. Design comes next, in a mobile frame first, and we prototype the contact path before the hero photograph. The build is custom rather than a bought theme, kept light on purpose, with your licence and review proof designed into the templates and your job photography edited so it looks like your work on a good day. We migrate the existing content and redirect every old address so the rankings you already have arrive on the new website intact. Before launch we test on real phones on mobile data, check the forms land where they should, and confirm call tracking and analytics are recording. After launch you get training, documentation and a month of adjustments, and every account and licence stays in your name. If the honest answer is that your current website needs three fixes rather than a rebuild, we will tell you that and quote the three fixes.

03 — What we did

A build sequence with no mystery in it.

Discovery, structure, mobile-first design, custom build, migration and launch — each stage signed off by you before the next one starts.

Week 1 / Discovery & structure

Map every page before anyone opens a design tool

The jobs you want, the areas you cover and the searches behind them, turned into a page map and one clear conversion per page.

The page map drawn before the visual design

Weeks 2-4 / Design

Mobile frames first, contact path prototyped early

Templates designed on a phone-sized canvas, with the tappable number, the booking form and the trust proof placed before the hero photograph is chosen.

Design starts in the mobile frame

Weeks 4-7 / Build

Custom build, light templates, editable by your office

No marketplace theme, no plugin sprawl. Reusable service and area templates on a CMS your team can update without calling anyone.

Built light, and built to be edited

Week 8 / Launch & after

Migrate, redirect, measure, then hand over the keys

Old addresses redirected, tracking verified, real-device testing done, then training, documentation and a month of adjustments.

Launch day is a checklist, not a surprise

WHAT YOU GET

Deliverables your office manager can audit.

can audit

Everything below is yours: the design files, the code, the hosting and the accounts, all in your name from day one.

Discovery and page map icon

Discovery and page map

The jobs, areas and searches worth building for, turned into an agreed page map with one conversion per page.

Mobile-first design icon

Mobile-first design

Custom templates designed in a phone frame, with the contact path prototyped before the photography is chosen.

Custom website build icon

Custom website build

A light, fast build on WordPress or Webflow with reusable service and area templates, never a marketplace theme.

Trust and booking layer icon

Trust and booking layer

Licence and insurance proof, reviews, job photography, tap-to-call and a four-field booking form wired to your scheduler.

Migration and redirects icon

Migration and redirects

Existing content moved and every old address redirected, so the visibility you already earned survives the launch.

Training and handover icon

Training and handover

Documentation, a training session for your office, and a month of adjustments after launch.

HOW WE WORK

Operating standards, not promises.

Operating standards

Mechanical stopwatch and a handwritten page of load-time figures on a dusty workbench under a clamp lamp
Four fields
The booking form asks only what dispatch needs
Redirected
Every old page mapped to its new address at launch
Editable
Service and area templates your office updates unaided
Named
Senior designer and developer on the project, not a queue
Shape

Residential electricians

Speed, a tappable number and licence proof, because the decision is made in a hallway on a phone.

Explore

Commercial & industrial

Accreditations, response times and case detail, with an enquiry route built for a facilities manager.

Explore

Multi-branch firms

Branch templates with their own areas, teams and numbers, managed from one content system.

Explore

Built on trust. Proven by results.

We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.

Over 253x 5-star
reviews
TikTokGoogle AdsShopifyWebflowSEMrushMeta

CASE STUDIES

Discover why these market leaders are choosing Web Tonic

Discover our work
Discover our work

Case studies

Website Portfolio

Video Ads

Static Ads

Food Allergy Institute — case study lead image

2026

243 → 1,012 consultations/mo · cost per landing page view −30%

Long Beach, California, United States

Food Allergy Institute

Monthly booked enrollment consultations grew from 243 in January 2026 to 1,012 in September 2026 — 5,836 in nine months — while Meta spend stayed flat at $717,944 (+1.7% year over year). Reach was cut back on purpose — impressions fell 24.2% — while landing page views rose 45.2%.

Discover more

Health & medical

Farrukh Ahmed CPA — case study lead image

2026

position 50 → 17 · +166% desktop map impressions

Mississauga, Ontario

Farrukh Ahmed CPA

A Mississauga accounting practice went from average Google position 50.1 at launch to 17.01, grew organic clicks 55.3% on matched months, and lifted Google Business Profile search impressions 92.7% on mobile and 166.0% on desktop year over year.

Discover more

Professional services

Stone Decorative — case study lead image

2026

137 → 1,075 monthly clicks · +85% calls

Quebec, Canada

Stone Decorative

A decorative stone retailer climbed from an average Google position of 30.5 to 11.0 and grew monthly organic clicks from 137 to 1,075 across the recovery window, while tracked calls rose 85.3% year over year on matched months.

Discover more

Home services & trades

Univer Phone — case study lead image

2026

+77% tracked calls · position 19.2 → 5.5

Saint-Eustache, Boisbriand and Mont-Royal, Quebec

Univer Phone

A three-store phone repair business moved from an average Google position of 19.2 to 5.5, grew search impressions 32.6% year over year, and took 1,844 tracked calls in twelve months against 1,044 in the twelve before that — a 76.6% increase on matched months.

Discover more

Retail & e-commerce

Oever — Event promotion (Google Ads)

2026

1,678,801 impressions · $3.05 CPM

New York City, United States

Oever

A New York stage production went from a cold Google Ads account to 1,678,801 impressions and 2,699 clicks in fourteen days, at a $3.05 CPM and $1.90 per click, with 842,159 of those impressions served inside a five-mile geofence around the venue.

Discover more

Events & venues

Santoy Calgary Painters — SEO

2026

+46% sessions

Calgary, Alberta, Canada

Santoy Calgary Painters

Across twelve matched months, a Calgary painting contractor grew all-channel sessions from 841 to 1,229 and profile direction requests from 473 to 571.

Discover more

Home services & trades

Peintres Montréal — SEO

2026

+441% sessions

Montreal and Laval, Quebec, Canada

Peintres Montréal

Across twelve matched months, a Montreal and Laval painting contractor grew all-channel sessions from 529 to 2,862 and new users from 472 to 1,823, with a two-month spike accounting for part of the gain.

Discover more

Home services & trades

Prépa PPL — audience launch

2026

0 → 1,575 sessions/month

France

Prépa PPL

A French private pilot licence exam-prep platform went from launch to 2,815 all-channel sessions in four months, reaching 1,575 sessions in July 2026 alone from a zero baseline.

Discover more

Education & training

Peinture Marcil — SEO launch

2026

0 → 2,176 sessions

Rive-Nord, Montreal, Quebec, Canada

Peinture Marcil

A Rive-Nord commercial and industrial painting contractor went from no measurable search presence to 2,176 all-channel sessions and 55 organic clicks in its first eight months, with profile website clicks up 72%.

Discover more

Home services & trades

Canado-Nacan Équipements — SEO

2026

36.2 → 25.8 avg position

Quebec, Canada

Canado-Nacan Équipements

Across twelve matched months, an industrial safety equipment supplier improved average Search Console position from 36.2 to 25.8 and grew all-channel sessions 9% to 17,724.

Discover more

B2B & SaaS

Benjel — SEO

2026

24.8 → 18.8 avg position

Montreal, Quebec, Canada

Benjel

Across twelve matched months, a Montreal air-quality and asbestos testing consultancy improved average Search Console position from 24.8 to 18.8 and grew impressions 13% to 980,767.

Discover more

Professional services

Arboxygène — SEO

2026

25.5 → 18.9 avg position

Montérégie, Quebec, Canada

Arboxygène

Across twelve matched months, a certified Montérégie arborist lifted average Search Console position from 25.5 to 18.9, grew impressions 34% to 858,405 and grew profile website clicks 26%.

Discover more

Home services & trades

Traiteur Tiguidou website homepage

Traiteur Tiguidou

Webflow

Webflow Site

Québec, Canada

Traiteur Tiguidou

Built Traiteur Tiguidou a Webflow site where every mobile catering concept gets its own page, its own colour world and its own reason to be booked.

Discover more

Events & hospitality

Millie & Jones website homepage

Millie & Jones

Shopify

Shopify Store + CRO

Hemel Hempstead, United Kingdom

Millie & Jones

Design, development and ongoing maintenance of a 193-product Shopify store for a family-run UK kids' bed brand, built around guided navigation and reassurance instead of a flat product wall.

Discover more

Home, sleep and furniture

MARCOZO website homepage

MARCOZO

Shopify

Shopify Design + Development

Canada

MARCOZO

Design and development of MARCOZO's Shopify store — a men's jewelry brand selling tarnish-resistant pieces through category browsing and campaign lookbooks.

Discover more

Jewelry & eyewear

BloomsyBox website homepage

BloomsyBox

Shopify

Shopify Design + Dev + CRO

United States

BloomsyBox

Design, development and conversion work on BloomsyBox's Shopify store — a farm-direct flower subscription that sells recurring plans and single bouquets from the same catalogue.

Discover more

Flowers & gifting

PetalDriven.com website homepage

PetalDriven.com

Shopify

Shopify Design + Development

Mar Vista, Florida, United States

PetalDriven.com

Design and development of PetalDriven's Shopify store — a farm-direct flower catalogue that serves working florists and first-time DIY wedding buyers from the same inventory.

Discover more

Flowers & gifting

SAINT homepage hero with the buy one get one free offer

SAINT

Shopify

Shopify Dev + CRO + Analytics

Australia

SAINT

Development, conversion work and analytics on SAINT's Shopify store — the fit-over product page, the bundle offer and the landing page that carries the paid traffic.

Discover more

Jewelry & eyewear

Culprit Underwear website homepage

Culprit Underwear

Shopify

Shopify Store + CRO

United States

Culprit Underwear

Site build and conversion work on Culprit Underwear's Shopify store — a loud, print-driven underwear brand where every drop is limited, so the store has to convert on fit confidence and bring the same buyer back for the next print.

Discover more

Apparel & fashion

Lyson Duval website homepage

Lyson Duval

WordPress

WordPress Site

Québec, Canada

Lyson Duval

A WordPress site for a Québec mentor and EFT practitioner, built so each programme — the collective sanctuary, the self-paced course, the seasonal event — has its own page and its own argument.

Discover more

Coaching & wellness

WholesaleRoses.com website homepage

WholesaleRoses.com

Shopify

Shopify Design + Development

Miami, Florida, United States

WholesaleRoses.com

Design and development of WholesaleRoses.com on Shopify — a farm-direct bulk rose catalogue built so florists, event planners and DIY buyers can shop the way they actually think.

Discover more

Flowers & gifting

roe Wellness website homepage

roe Wellness

Shopify

Shopify Design + Development

United States

roe Wellness

Designed and built the Roe Wellness Shopify store — a mom-and-baby skincare range merchandised around customer-submitted before/after photography and heavily structured reviews.

Discover more

Skin care & beauty

Centre Dentaire Valiquette website homepage

Centre Dentaire Valiquette

WordPress

WordPress Site

La Petite-Patrie, Montréal, Québec

Centre Dentaire Valiquette

The first website for a family dental clinic that had run on word of mouth in La Petite-Patrie since 1986 — built to feel as calm as the practice itself.

Discover more

Healthcare

Petzyo website homepage

Petzyo

Shopify

Shopify Design + Development

Australia

Petzyo

Design and development on Petzyo's Shopify store: a B Corp certified Australian dog food brand selling dry, raw and treat ranges, plus a subscription box, on nutrition detail rather than cute packaging.

Discover more

Supplements and wellness

Oura Health

Health & Medical

InBeat OURA SOW001 D2 UGC Matthew 9x16 — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b886157ed9bc2f507c28_out2.mp4

Oura Health

Health & Medical

Track your health more accurately with a sleek smart ring

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7889cfe1dedd519c829fc4_out.mp4

Oura Health

Health & Medical

Monitor your health effortlessly without changing your lifestyle

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b86e14801b4217b47458_out2.mp4

Oura Health

Health & Medical

Consistent daily habits and tracking can help improve your overall health

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a7889ad204f7a9be21fd5ab_out.mp4

Oura Health

Health & Medical

Get more clarity and less pressure with health insights

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b85e468d9afc9b9d0882_out2.mp4

Oura Health

Health & Medical

Understand your cycle and work with your body's natural rhythm

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b84a3a753f3186f65207_out2.mp4

Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 Jenny — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78c28aacb83de1fd8e3adc_out2.mp4

Oura Health

Health & Medical

Skip the trial and error with a personalized health wearable

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78897524cfb409e117db2d_out.mp4

Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 Jenny — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b8333a753f3186f64e0a_out2.mp4

Oura Health

Health & Medical

A more accurate and comfortable way to track your health

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78894cb8c787e161139a17_out.mp4

Oura Health

Health & Medical

InBeat OURA F UGC D 9x16 868gjy6ba — video ad creative

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a78b80e157ed9bc2f504f45_out2.mp4

Oura Health

Health & Medical

Track your health and wellness throughout your daily routine

https://s3.amazonaws.com/webflow-prod-assets/69dce281d3b49704d8c8cdd0/6a788840505270c5384c67e5_out.mp4

Food Allergy Institute

Health & Medical

EN

Access expert allergy treatment from anywhere in the country

Food Allergy Institute

Health & Medical

EN

Overcome food allergies with a proven tolerance program

Food Allergy Institute

Health & Medical

EN

Help your child build lasting tolerance to food allergies

MDF

Automotive

FR

Fast and reliable mobile roadside assistance when you need it

MDF

Automotive

FR

Manage your commercial fleet with zero downtime

MDF

Automotive

FR

Avoid surprise bills with transparent auto repair pricing

MDF

Automotive

FR

Get quality car repairs for ten percent less

MDF

Automotive

FR

Enjoy ten percent off your next car repair

MDF

Automotive

FR

Trust your vehicle with affordable and reliable maintenance

MDF

Automotive

FR

Save ten percent with your trusted local mechanic

MDF

Automotive

FR

Get ten percent off all your auto repairs today

Hopper

Travel & Hospitality

EN

Stop wasting money on overpriced hotel rooms

FAQ

What electrical contractors ask us first.

How long does an electrician website take to design and build?

Six to nine weeks for a typical electrical company website, from discovery to launch. The variable is rarely us: it is how quickly content, photographs and sign-off come back from your side, so we schedule those as dated tasks rather than open requests. Larger builds with many service areas, a commercial section or a booking integration run longer, and we give you the honest range at proposal stage rather than the optimistic one.

Will we lose our Google rankings when the new website launches?

Not when the migration is done properly, and protecting what you have is part of the build rather than an afterthought. Every existing page is inventoried, mapped to its new address and redirected, titles and structured data are carried across, and we monitor Search Console daily through the launch window. Because the new build is faster — against an 8.8-second industry average — most clients see visibility improve after launch rather than dip. Where a page has to disappear, we tell you first and send its traffic somewhere sensible.

WordPress or Webflow for an electrical company?

Both are good, and the honest answer depends on your office rather than on fashion. WordPress suits teams who want maximum flexibility, many integrations and a large pool of people who can maintain it. Webflow suits teams who want a fast, clean site with less maintenance and a visual editor their office manager can use confidently. We build custom on either, never on a marketplace theme, and we recommend one in discovery with the trade-offs written down so the choice is yours.

What does an electrician website cost?

A fixed project price quoted after discovery, so you are buying a scope rather than an hourly gamble, plus an optional monthly plan for hosting, maintenance and small changes. The range depends on how many service and area pages you need, whether photography is included, and whether the website has to talk to your scheduling software. We will also tell you plainly when your current website is worth repairing instead, and quote that smaller job honestly.

Can our office update the website without calling a developer?

Yes, and we treat that as a design requirement. Text, photographs, prices, service areas, team members and reviews are all editable from a clearly labelled CMS, and adding a new service page means filling in a template rather than commissioning a page. You get a recorded training session, a short written guide, and a month of adjustments after launch while your team gets comfortable.

Do we need separate pages for every town we cover?

You need real ones for the areas that matter commercially, not a hundred cloned pages with the town name swapped. A useful area page shows work you have done there, mentions the housing stock or local supply quirks your electricians actually encounter, names the response time you can honour, and gives one clear way to book. We build the first set for your core radius and add to it as the work justifies it.

We get most of our work by word of mouth. Does the website still matter?

It matters more, not less. A referral almost always checks the website before calling, and that visit is where a recommendation is confirmed or quietly dropped. Licence and insurance proof, real job photographs, reviews with names, and a number that dials in one tap turn a warm referral into a booked appointment. The same pages then do the work for people who have never heard of you, which is where the growth comes from.

Should the website take bookings, or just phone calls?

Both, because customers split by hour. During the day most people call, which is why the tappable number sits in the mobile viewport rather than in a header nobody scrolls to. In the evening and at weekends a short booking form captures jobs that would otherwise go to whoever answers first, and the ranked audit list puts online booking and after-hours capture among the top five fixes for electrician websites. We wire enquiries into your scheduler so nothing lives in an inbox.

What photography do you need from us?

Less than you think, and phone photographs from the vans are usually enough to start. What works is real: a finished board, an EV charger on a real driveway, your team on site in branded workwear, the van outside a recognisable local building. We edit and colour-correct what you send, and where a gap remains we either arrange a short shoot or use carefully chosen imagery that does not pretend to be your crew.

How do you make the website fast and keep it fast?

By building light rather than by optimising heavy afterwards: correctly sized images, minimal scripts, no plugin sprawl, clean markup and fast hosting. We test on mid-range phones on mobile data before launch, not on a designer's monitor. It matters commercially, not just technically — contractor websites under 2.5 seconds converted at 6.8% against 2.1% for those over 4.5 seconds. Maintenance plans include quarterly speed checks so the website does not drift back.

Do you write the content, or do we?

We write it, with your electricians as the source. A short interview with the person who quotes the work gives us the detail that makes a page convincing: what a job involves, what changes the price, what a customer should have ready. You review and sign off every page before it goes live, and nothing publishes with placeholder text or invented claims about your company.

What features should an electrical company website include?

The list is shorter than most agencies pretend. A mobile-friendly layout that loads fast, a tap-to-call button visitors never have to hunt for, a short booking form, licence and insurance details, real photographs of your electrical work, reviews, a clear service-area map, and a page for each service you sell. Useful extras for some businesses: live availability, finance options on larger installs, an emergency banner, and a customer portal for commercial accounts. Everything else is decoration, and we would rather spend the budget on the things that help a customer decide.

How do you decide the design direction for an electric trade business?

From your market, not from a moodboard. A domestic electrician competing on trust and response time wants a clean, friendly, modern look with big type, warm photography and obvious contact elements. An industrial contractor bidding for contracts wants a more professional, restrained design with technical detail, accreditations and project evidence. We show two directions early, explain the reasoning behind each in plain language, and let you choose before any development work starts.

What support do you provide after launch?

A month of adjustments is included, and after that an optional plan covers hosting, updates, security, backups, quarterly speed checks and a monthly allowance of small changes. It is easy to leave: the code, the domain and the hosting are yours, and we hand over documentation good enough for another developer to pick up. Most clients stay because the same team then handles their digital marketing, but the website solutions we build are never held hostage to that.

How do we compare web design companies before we commit?

Ask four questions and the field narrows fast. Who owns the site, the code and the domain when the project ends? Is this a custom build or a theme with your logo dropped in? Can your office edit the key pages unaided? And can they show electrical services businesses they have actually launched, with the local search results to go with them? Ask for two client references and call them. The best web design partner for an electric trade company is rarely the one with the prettiest portfolio highlights; it is the one whose sites bring their customers work.

How do the website and our online marketing fit together?

The site is the destination for every other channel, so we design it to receive them. Service pages match the searches your SEO will chase, area pages give local campaigns somewhere relevant to land, and each page has a single conversion so paid traffic is not asked to browse. Tracking is installed and verified at launch, which means every potential enquiry can be traced back to the page that produced it instead of disappearing into an unattributed pile.

Can you handle the marketing after the website is live?

Yes, and it is usually the point. Our electrician SEO, paid search and analytics teams work from the same plan as the build team, so the pages are designed for the searches they will target rather than retrofitted later. Taking the website alone and keeping your current marketing is equally fine — we document everything and leave every account in your name.

Want a straight assessment of your current website?