Be the contractor the assistant recommends.

Right now it deserves a capped test, because inventory is growing faster than competition for it: 7,378 advertisers in a week sounds like a lot next to the millions of accounts bidding on Google search. The rational position is a small budget, honest measurement and a clear benchmark — your existing cost per booked job — with a decision at ninety days rather than an open-ended experiment.

By mapping how customers describe problems rather than services. A homeowner types about a burning smell, a breaker that will not reset or a garage that needs a charger, and the placement is matched to that context. So we build coverage from symptom language collected out of your own call recordings and enquiry forms, weight it by ticket value, and hold geography to real drive time.

Quite a lot, and it is better to know up front. There are no lookalike audiences, no interest targeting and no video placements, and reporting is thinner than you are used to in mature platforms. That is exactly why measurement on your side has to be solid: with fewer levers inside the platform, the pixel, the conversion definition and the destination page carry the performance.

Against the trade's own economics rather than platform vanity metrics. Your benchmark is a $93.69 median lead at a $12.18 median click, and the value side is a 43.4% booking rate at a $1,434 average ticket. We report cost per enquiry and per booked job next to your other media every month, so the verdict is arithmetic rather than opinion.

Some overlap is inevitable and best watched rather than fearing. Because one team holds both, we can see when total booked work rises against a flat combined budget, which is the only cannibalisation test that matters. If the new surface simply moves the same enquiries around at a higher price, we say so and put the money back where it performed.

Enough to gather real data and small enough that a bad month is not painful. For most independent shops that is a modest monthly cap held steady for a full quarter, rather than a large burst that ends before the numbers stabilise. We size it against your existing spend in the first session, and the cap does not move without your say.

Usually one or two pages, not a rebuild. The click arrives from a conversation where the problem has already been explained, so it needs a page that repeats those words, shows a price band and lets someone book at nine at night. We build those alongside the campaign; the rest of your site can carry on as it is.

Faster than in mature platforms. Advertiser counts jumped from 2,585 to 3,770 inside one week when the minimum spend threshold dropped, and cost follows competition. That is why we review weekly rather than monthly during a test, and why the early advantage is best taken now instead of waiting for the surface to mature.

Yes, and it is the sensible way to buy it. Our paid search, organic search and analytics teams work from one plan, so a booked job is attributed once instead of claimed by three vendors. Taking this surface on its own is equally fine, and everything stays documented in accounts you own.

The risk we take seriously is a mismatch between what the answer implies and what your crews deliver, so we keep claims conservative and checked with your senior electricians. Placements are labelled as advertising, the destination repeats the same promise, and pricing language stays in bands you can honour. Handled that way it reads as helpful rather than intrusive, which is also what performs.

You get a written verdict with three options: scale, hold at the current cap, or stop. Each one is argued from the numbers, including the ones that do not flatter us. If the honest answer is that your money does better in existing channels this quarter, that is what the recommendation says, and everything built — pixel, pages, symptom map — stays useful either way.

No, but being genuinely present online helps, because assistants lean on what they can read about you. Reviews, a clear service area, honest pricing information and a few pages that answer real questions do more than volume. Our AI search team handles the organic side of that, and the two programmes share one plan.