Be the restoration company ChatGPT names at 2am.

They are live and scaling. OpenAI's advertising pilot passed $100 million in annualised revenue within two months, with about 85% of US free and Go users eligible to see ads, and it has since expanded into dozens of new markets. Inventory, formats and buying routes are still changing month to month, which is exactly why we run it as a capped, measured test rather than a rebuild of your media plan.

Enough to gather honest data over a quarter without disturbing the channels that already feed your crews. In practice that is a small share of your existing paid budget, held against the same benchmark: water damage leads have been running about $600 to $740 at the median, so if assistant traffic cannot beat that on cost per booked job we will say so and stop.

No. Prompts are how we research the conversation — what homeowners ask during a loss, which companies get named, what price expectations they arrive with — and that research shapes ad copy, landing pages and often your search campaigns too. Selling a folder of prompts would be selling you the notebook rather than the work.

Search catches someone who has already decided to type a query. An assistant conversation often starts earlier, while the homeowner is still working out whether this is an insurance claim, and it ends with a recommendation rather than ten blue links. The economics discipline stays identical though: with home improvement clicks averaging $8.33 and leads $90.92, every channel is judged on cost per booked job.

Well enough to make budget decisions, and we are honest about the edges. Tracked numbers and tagged landing pages attribute the direct clicks cleanly. Some influence will always be indirect, where a homeowner reads a recommendation and later searches your name, so we watch branded search and direct call volume alongside the channel report rather than quietly claiming everything as our own.

It complements them. Local Services Ads capture ready-to-book emergency demand and should stay funded first, because nothing beats a Google-guaranteed call at the moment of panic. The assistant channel reaches the same homeowner slightly earlier in the decision and in the claim-research phase afterwards, which is where mold and fire work is often won.

We treat it as an operations problem, not just a bidding one. Budgets and copy change within hours, pages are updated to say what your crews can genuinely reach that week, and we throttle spend when the schedule is full instead of buying leads you cannot service. If your capacity is committed to commercial losses, we shift the money to the work you still want.

No. We build fast standalone pages for the campaigns, which is faster and cheaper than a rebuild and lets us change wording during an event. If your main site is also holding back your organic visibility, our web design team can look at that separately, on its own business case rather than as a condition of running ads.

By defining a qualified job with you before launch and listening to the calls afterwards. Wrong-area callers, tenants who cannot authorise work and people looking for a free inspection all get filtered out through copy, targeting and page wording rather than by widening the definition of a lead. Your office staff hear a smaller number of better calls.

A fixed monthly fee scoped to the work rather than a percentage of media, so our incentive is efficiency instead of volume, and the media is paid directly by you. There is no long-term lock-in. If the channel does not earn its place inside a quarter, we will recommend moving the budget back and keep the research we produced in your hands.

We install a conversion pixel on every landing page, connect tracked numbers per damage type, and feed booked jobs back from your CRM so the platform learns from real customers rather than clicks. Reporting shows clicks, CPC, conversion rate and cost per job for each campaign side by side with Google, so you can see which advertising is genuinely winning the customer and which is just busy.

Water and storm damage bring the most volume, fire and smoke bring the highest job values, and mold remediation attracts the most research-stage questions, which suits an assistant conversation well. Commercial and large-loss work is slower but the top prize. We start campaigns on the services your crews want more of, then let the account data decide where the budget goes next.

They appear to, and they certainly affect what happens after the click. Assistants lean on the same public signals customers do: your review profile, your Google Business Profile, industry certifications and how consistently your business is described across the web. We help keep those tidy as part of the work, because it also lifts your local SEO and your social proof at no extra media cost.

Targeting is set to the counties and suburbs your trucks realistically reach, and the landing pages name them so a homeowner two hours away self-selects out. For restoration companies running several branches we keep one account per market so a busy branch cannot mask a quiet one, and we brief your office staff on which campaigns are live in which area before anything goes out.

Light, deliberately. Week one is a working session on your services, your fire and water crews' capacity and your top competitors, plus a review of recent calls. After that we need about thirty minutes a week: a quick call to confirm which jobs were genuine customers, and a look at the campaign report. Restoration contractors are busy and the marketing should not add to the load.

It does both, which is unusual for a performance channel. Being the restoration company an assistant names puts you in front of a homeowner at the moment of highest intent, and the same research tells us which proof points to push in your social content, your review requests and your Google profile. Companies that get the reputation groundwork right convert better on every platform they buy.

Honestly, nobody has a reliable benchmark yet for restoration companies on this platform, and we will not invent one. Early accounts we help set up see CPC below traditional search for research-stage conversations and higher for emergency ones, with conversion quality depending far more on the landing page than the placement. That is why the pixel, the tracked numbers and a top line of booked jobs go in before the first ad, and why contractors get a written read every month rather than a promise up front. Fire, water and mold services each get their own conversion target, and social proof is added wherever a customer hesitates.

Yes, and the numbers get more honest when one team holds them. Our local SEO, paid search and analytics specialists work from the same plan, so a job is attributed once instead of claimed by three vendors. Hiring us for this channel alone is equally fine — everything is documented and left in accounts you own.