Univerphone
Repair, resell, buy back, unlock — one site
Univerphone repairs phones, tablets, MacBooks and consoles across the Montréal area from three locations — Mont-Royal and two in Saint-Eustache — with most repairs done in under 30 minutes, a free diagnostic and a 180-day warranty on parts and labour.
01 — The challenge
Repair searches are local, urgent, and device-specific all at once.
Nobody searches for "phone repair" in the abstract. They search for their model, in their town, usually with a broken screen in their hand and a competitor's shop two blocks away. "Réparation cellulaire Laval" and "réparation iPad" are different intents that need different pages, and a chain with three storefronts needs each one to be findable on its own.
The business also does four things beyond repair: it sells refurbished phones, buys devices back, unlocks handsets, and services businesses and schools. Bury any of those in a services dropdown and it stops earning revenue.
The visitor is standing in a mall with a cracked screen. The page has one job: prove you can fix it today, nearby.
*
3
Storefronts with their own location page and direct line
*
180
Days of warranty on parts and labour, stated on every page
*
30 min
Typical repair turnaround promised site-wide
02 — Our approach
A page per city and per device, with the guarantees repeated everywhere.
We built the site on two grids at once. City pages — Laval, Boisbriand, Saint-Eustache and the Mont-Royal location — each carry their own address, phone number, map and locally written copy. Device and service pages sit across them: phone repair, iPad and tablet repair, MacBook repair, used-device sales, unlocking, and a sell-your-device flow with a step-by-step model picker that quotes an estimate before the visitor ever calls.
Every template repeats the four things that actually win the click — repair in about 30 minutes, free diagnostic and estimate, certified technicians with quality parts, and the 180-day warranty — because a visitor comparing three shops decides on those four lines. Booking, calling and walking in are all one tap away in the header.
Trust is borrowed from the customers: Google reviews are embedded rather than retyped, alongside the shop's own counters for devices repaired this year and years in the trade. A separate business-and-education programme page handles fleet repairs for companies and schools, with Canada-wide shipping and priority service — a different sale that needed its own page and its own form.
More on this work: WordPress Development · Web Design · Web Development.
city pages, device pages
Three storefronts, four service lines,
one WordPress site.
Mont-Royal, Saint-Eustache twice over — each location carries its own address, phone number, map and locally written copy. Device pages for phone, iPad, MacBook and console repair sit alongside service pages for used-device sales, unlocking, buyback, and a B2B programme with fleet repair and Canada-wide shipping.
03 — The results
Every city and service the chain sells now has a page.
Location pages let someone searching for repair in Laval land in Laval. Device pages let someone with a cracked iPad land on iPad repair. The sell-your-device flow walks a visitor through model selection and quotes an estimate before they call.
The four guarantees that actually close a repair — turnaround, free diagnostic, certified technicians, warranty length — repeat on every template. Google reviews embed live, and booking, calling and walking in are all one tap in the header.
CASE STUDIES
Case studies
Website Portfolio
Video Ads
Static Ads
.webp)
.webp)
