Toitures LV
Eight roofing jobs, eight pages, one emergency line
Toitures LV installs, repairs and replaces roofs across Laval, Montréal and the Rive-Sud — residential, commercial, institutional and industrial — with a 24/7 emergency call centre and a free-estimate line at 438-797-8070.
01 — The challenge
A roof problem is never generic, and half the time it cannot wait until Monday.
Roofing demand arrives in two very different moods. One visitor is planning — comparing a residential shingle replacement against a commercial elastomeric membrane, reading about insulation and code compliance, collecting quotes over weeks. The other has water coming through a ceiling at 9pm in February and wants a phone number that answers. A single “our services” page serves neither of them well.
On top of that, the work is seasonal: snow removal, roof de-icing and snow guards are searched in winter, replacements and inspections in summer. Those queries have nothing in common except the trade.
If the page cannot name the exact job, the visitor keeps scrolling to a competitor who does.
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8
Roofing jobs with a dedicated service page
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24/7
Emergency call-out route surfaced on every page
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4
Languages the site is published in (FR, EN, ES, AR)
02 — Our approach
One page per job, and the emergency line never more than one tap away.
We built the site around the eight jobs the company actually gets called for: residential roof replacement, commercial roof replacement, roof inspection, snow removal and de-icing, gutter installation and repair, snow guards, insulation and code upgrades, and 24/7 emergency service. Each page carries its own photography, its own explanation of when the work is needed, and its own quote form pre-set to that service — so the form arrives already qualified.
Every template repeats the same two conversion routes: the free, fast estimate form and the 24/7 emergency number in the header. The winter services and the emergency page are written for someone in a hurry, the replacement and insulation pages for someone comparing options.
A réalisations gallery does the trust work no copy can: real Laval and Montréal roofs, flat and sloped, before and after. And because the client's market is not only francophone, the site is published in French, English, Spanish and Arabic off the same structure.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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