En Mouvement
A curriculum, not a list of workshops
En Mouvement is a French association that trains therapists, teachers, parents and health professionals in primitive reflexes and sensorimotor, emotional and energetic development — reflex programmes, complementary modules and themed workshops, taught by four certified trainers across France and online.
01 — The challenge
A hundred-plus hours of modules is a curriculum, but online it looked like a pile of workshops.
The association teaches a real progression: reflex programmes at several levels, complementary modules in kinesiology, EFT and mental-health first aid, and short themed workshops — well over a hundred hours of content, taught by four different trainers, in different towns, on dates that change constantly. Presented as a flat list, that reads as noise, and a prospective student cannot tell which module they are supposed to take first.
Two audiences also want different things. A parent looking for help with a child's learning difficulties needs to understand what reflexes even are. A practitioner already in the field wants the certification requirements, the hour counts and the next available date.
The catalogue existed. What was missing was the order to take it in.
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4
Certified trainers with their own profile and contact
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3
Programme families: reflex trainings, complementary modules, themed workshops
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130 h+
Hours of à-la-carte modules published in the certification path
02 — Our approach
Explain the method first, then sell the next date on the calendar.
We restructured the catalogue into three visible families — reflex programmes, complementary modules and themed workshops — and put an editorial layer underneath them. Pages like "les réflexes" and long-form articles such as "apprendre par corps" explain, with video and plain language, what primitive reflexes are and why motor exploration sits under learning, so a newcomer arrives educated instead of confused.
On top of that sits the transactional layer: a live agenda of upcoming sessions with dates, cities, online options, prices and registration, and a certification page that spells out the RMTi consultant path in hours — which modules count, how many are required, and what the à-la-carte catalogue contains.
Because trust in this field is personal, each of the four trainers gets a full profile with her certifications, specialities and her own contact details, so a student chooses a person as much as a programme. The association's values, FAQ and terms are published in the open for the same reason.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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