Demers Beaulne
Depth is only useful if it is findable
Demers Beaulne is a Montréal CPA firm affiliated with an international network, covering audit and certification, tax, transactions, valuation, financial modelling, strategic planning, insolvency, US and international tax, family office and digital solutions — across a dozen industries.
01 — The challenge
Two visitors, two completely different ways of searching.
A firm this broad has a structural problem, not a design problem. One prospect arrives knowing exactly what they need — a business valuation, an R&D tax credit claim, a cross-border structure. Another arrives knowing only their situation: a construction group carrying several hundred million in revenue and no in-house CFO. A single service list serves neither well.
On top of that, an advisory firm's real marketing asset is its published thinking, and that library keeps growing every month.
An accounting firm is not chosen from a menu. It is chosen because someone recognised their own problem in what the firm wrote about it.
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40+
Years in business, per the firm's own site
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12
Industry verticals given their own entry point
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400+
Published insight articles in the filterable library
02 — Our approach
Three doors into the same firm: expertise, industry, and insight.
We built the site so every service line gets a real page — certification and audit, tax, transactions, business valuation, financial modelling, strategic planning, insolvency, US and international tax, family office — each with its service tabs, its method, and the partners who own it. Named experts appear on the page that describes their work, because that is what converts in professional services.
Parallel to that runs an industry axis: real estate and construction, technology, manufacturing and distribution, health, media and entertainment, agri-food, professional services, non-profits. Those pages talk in the client's terms, and carry real mandates — including a Québec construction group with 250 M$ in revenue and over 400 employees where the firm acts as the financial and tax partner to the CFO.
The third door is the insight library: several hundred articles, filterable by service line, industry and expert, feeding the whole site with fresh, specific proof of expertise. Every service and industry page pulls the relevant articles automatically.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
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