Demers Beaulne
Depth is only useful if it is findable
Demers Beaulne is a Montréal CPA firm affiliated with an international network, covering audit and certification, tax, transactions, valuation, financial modelling, strategic planning, insolvency, US and international tax, family office and digital solutions — across a dozen industries.
01 — The challenge
Two visitors, two completely different ways of searching.
A firm this broad has a structural problem, not a design problem. One prospect arrives knowing exactly what they need — a business valuation, an R&D tax credit claim, a cross-border structure. Another arrives knowing only their situation: a construction group carrying several hundred million in revenue and no in-house CFO. A single service list serves neither well.
On top of that, an advisory firm's real marketing asset is its published thinking, and that library keeps growing every month.
An accounting firm is not chosen from a menu. It is chosen because someone recognised their own problem in what the firm wrote about it.
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40+
Years in business, per the firm's own site
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12
Industry verticals given their own entry point
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400+
Published insight articles in the filterable library
02 — Our approach
Three doors into the same firm: expertise, industry, and insight.
We built the site so every service line gets a real page — certification and audit, tax, transactions, business valuation, financial modelling, strategic planning, insolvency, US and international tax, family office — each with its service tabs, its method, and the partners who own it. Named experts appear on the page that describes their work, because that is what converts in professional services.
Parallel to that runs an industry axis: real estate and construction, technology, manufacturing and distribution, health, media and entertainment, agri-food, professional services, non-profits. Those pages talk in the client's terms, and carry real mandates — including a Québec construction group with 250 M$ in revenue and over 400 employees where the firm acts as the financial and tax partner to the CFO.
The third door is the insight library: several hundred articles, filterable by service line, industry and expert, feeding the whole site with fresh, specific proof of expertise. Every service and industry page pulls the relevant articles automatically.
More on this work: WordPress Development · Web Design.
Three ways in
Service line, industry vertical,
or published insight.
Every service line — certification and audit, tax, transactions, business valuation, financial modelling, strategic planning, insolvency, US and international tax, family office — gets a full page with its method and the partners who own it. Industry pages run parallel: real estate and construction, technology, manufacturing and distribution, health, media and entertainment, agri-food, professional services, non-profits. The insight library filters by both axes and feeds content automatically to every page.
03 — The results
A prospect can now enter however they think about their problem.
The WordPress site shipped with service pages carrying named experts, industry pages written in client terms, and a filterable library of published articles that updates the whole site as the firm keeps writing.
Someone searching for a specific service finds the page that describes it. Someone who knows only their industry finds the page that speaks their language. Someone comparing firms can filter everything the firm has published on their exact situation.
CASE STUDIES
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