People describe the problem before they name a therapist.

Yes, within health advertising rules that are reviewed case by case, and we handle that review before anything runs. Some adjacent services carry extra requirements — psychiatry and medication management campaigns need certification and run $70-$140 per click. Where a placement is not appropriate, we say so plainly and put the budget into visibility work that keeps paying either way.

That is the most common finding, and it is fixable. Assistants assemble descriptions from what you publish, from directory profiles and from licence records, so a thin clinician page produces a vague or invented answer. We record the current descriptions, list every inaccuracy about modalities, fees, insurance and availability, then correct the underlying record so the description improves at source.

Privacy configuration comes before measurement. Call tracking and form attribution are set up so no presenting issue, diagnosis or sensitive parameter is passed to an advertising platform, and our privacy team documents the setup for your records. Reporting works at the level of enquiry sources and booked sessions, which is enough to run a budget responsibly.

Never. We do not write recovery, symptom-improvement or guarantee language in any format, because it is unverifiable, it breaks platform policy and it damages the trust someone arrives with. Copy describes modalities, credentials, licensure states, telehealth availability, fees, sliding scale and how long the wait is — concrete facts your clinical lead can approve line by line.

Search is the reference point: mental health clicks average $3.85 with a 4.2% conversion rate, which lands cost per lead at $110-$155. Assistant placements are far less contested today, which is exactly why testing them now is sensible rather than brave. We run both and let cost per attended session decide the split each quarter.

Often more worth it than broad advertising, because the work is about precision rather than volume. A practice with six open hours a week wants those hours filled by clients whose modality, fee position and location actually match. Mapping the questions and correcting your published record does that filtering before an enquiry ever arrives, and you can pause the paid half at any point.

Crisis language is excluded from advertising entirely. We build an explicit prompt and keyword exclusion set covering self-harm, suicidality and emergency phrasing, so no advert of ours competes for those conversations. Your published content should still carry clear crisis-line signposting, and we make sure it does as part of the content work, because it is the right thing and assistants read it too.

The visibility work usually shows within a quarter, because assistants re-read your published record as it improves. Placements can produce enquiries in weeks. We report the two separately so you always know which part is paying, and in the first month we would rather show a small number of well-attributed booked sessions than a large click count nobody can trace.

Usually a section of it, not all of it. The pages that matter are the clinician profiles, the modality pages, the fees and insurance page and the intake instructions, and those normally need rewriting for clarity rather than redesigning. Where a rebuild genuinely helps, our web design team scopes it separately so you can decide on its own merits.

It shares a foundation. Accurate clinician content, consistent directory profiles and structured markup are what both an assistant and a search engine read, so practices already running SEO start well ahead. We run one content plan across both rather than duplicating work, and report assistant visibility alongside ordinary rankings and directory performance.

Very few, which is the opportunity while it lasts. Active advertisers across every category rose from 2,585 to 3,770 in a single week worldwide — a tiny field beside the number of therapy practices in one US state. Behavioural health is barely represented in assistant advertising today, and early accuracy work compounds.

A named senior strategist with a healthcare compliance specialist and a content lead alongside, and the same people stay with your practice. You will know their names, you can email them directly, and the person who wrote your plan is the person reviewing the numbers with your intake coordinator each month.