Stock photos of a smiling roof do not sell a roof.
do not sell a roof
We shoot and build the ads that make homeowners stop: your crews, your streets, your finished ridge lines. Ad creative for roofing contractors, produced fast enough to run the week a storm lands. Roofing leads on Meta average $40-$80, and storm-response creative can reach $10-$22.
Tell us a little about your brand and we'll be in touch within 24 hours to lock in a time.
FOUR WORKSTREAMS
Four workstreams behind creative that sells a roof.
sells a roof
A production day on your own jobs, a message built around the decision a homeowner is actually making, formats cut for every placement you buy, and a testing loop that keeps the winners running.
Production on your jobs
Message and offer
Formats and versioning
Testing and refresh
One shoot day, a quarter of material.
We spend a day with your crew on live installations: the tear-off, the underlayment going down, a metal panel lifted into place, the finished ridge at golden hour. Drone passes for scale, close work for craft, and a short piece to camera from the owner or the lead installer, because homeowners buy from the person who will be on the roof.
That single day yields a quarter of raw material: verticals for stories and reels, squares for feeds, stills for search and display, and before-and-after pairs for every roofing material you install, from architectural shingle to standing seam and clay tile. Shot on your streets, in your weather, with your trucks in frame.
- Live installation days shot, not staged sets
- Drone, ground and detail coverage in one visit
- Owner and installer pieces to camera
- Before-and-after pairs per roofing material and installation type
$40-$80
typical roofing lead cost on Meta in 2026
Say the thing a homeowner is worried about.
Nobody wakes up wanting a new roof. They worry about the stain spreading, the insurance adjuster, the finance payment and whether the crew will turn up twice. Creative that names those worries outperforms creative that claims quality, integrity and satisfaction — the three words every competitor already uses.
We write each concept around one decision: repair or replace, shingle or metal, claim or cash, this season or next. The offer, the proof and the call to action match that decision, and the same lines then feed your landing pages so the ad and the page finally agree.
- One concept per real homeowner decision
- Insurance, finance and warranty objections handled directly
- Offers written with your estimator, not invented
- Ad and landing page carry the same promise
$124
average non-branded roofing lead on paid search in 2026
$10.25
average roofing cost per click in that dataset
Every placement you buy, cut properly.
The same story needs a nine-by-sixteen with burned-in captions for reels, a square with a legible first frame for feeds, a six-second cut for pre-roll and a still set for search and display. Cropping one master badly is why so much contractor advertising looks cheap.
We version deliberately: hooks swapped, opening frames rebuilt, subtitles set for sound-off viewing, and separate cuts for repair, replacement and commercial work. Your paid social and paid search teams get a library, not a single film to squeeze everywhere.
- Native cuts per placement, never a lazy crop
- Captions burned in for sound-off feeds
- Separate versions for repair, replacement and commercial
- Static sets built from the same shoot
108,600
roofing businesses competing for the same attention
Retire the tired ones before they cost you.
Roofing demand is seasonal and weather-driven, so the same advert cannot carry a year. We run a small structured test each month — hook against hook, offer against offer — and keep a queue of fresh cuts ready for the moment the 72 hours after a hail event open the most valuable window in the trade.
Results come back as cost per booked inspection by concept, not as engagement charts. Our analytics team ties creative back to signed contracts so you know which story is actually paying for crews, and which one only collects comments.
- Structured monthly hook and offer tests
- Storm-ready cuts held in reserve before the season
- Fatigue watched by frequency and cost per inspection
- Creative reported against signed work
$10-$22
lead cost reached by storm-response creative in the 72-hour window
$228.15
benchmark cost per lead for roofing and gutters on search
typical roofing cost per lead on Meta in 2026
size of the US roofing contractors market this year
On-site production that feeds a full quarter
Every frame, cut and file handed over in full resolution
We made the difference for those brands
Home essentials, appliances, kitchen & pet
Travel & mobility
Creative, content, arts & culture
Consumer tech and platforms
B2B software, fintech, insurance
B2B software, fintech, insurance
Food & beverage
Travel & mobility
Consumer tech and platforms
Retail & commerce
Food & beverage
Travel & mobility
Travel & mobility
Food & beverage
Home essentials, appliances, kitchen & pet
Consumer tech and platforms
Home essentials, appliances, kitchen & pet
Beauty, personal care & wellness
B2B software, fintech, insurance
B2B software, fintech, insurance
Home essentials, appliances, kitchen & pet
Creative, content, arts & culture
B2B software, fintech, insurance
Home essentials, appliances, kitchen & pet
Travel & mobility
Retail & commerce
Creative, content, arts & culture
Healthcare & regulated services
B2B software, fintech, insurance
Retail & commerce
Consumer tech and platforms
01 — The challenge
Most roofing adverts are indistinguishable.
Open any feed in a storm market and the same advert repeats: a stock house, an orange starburst, the words quality and integrity. With roughly 108,600 roofing businesses trading in a $92.5 billion US market, sameness is expensive. Paid media then carries the cost: $124 per non-branded lead and $10.25 a click buys attention that weak creative throws away.
“We had the best crews in the county and the worst-looking ads on the street.”
Done properly the arithmetic changes: roofing leads on Meta average $40-$80, and storm-response creative has reached $10-$22.
02 — Our approach
Shoot your work, sell the decision, version everything.
We start on site. A production day with your crew gives us the tear-off, the underlayment, the metal panels, the tile work, the flat commercial deck and the finished ridge in real light, plus the owner talking plainly about warranties and timelines. Nothing is licensed from a stock library, so nothing looks like the competitor two towns over.
Then we write to the decision. Repairs or full replacements, shingle, tile or standing seam, insurance claim or cash job, now or after the season — each becomes its own concept with its own proof and its own offer, checked with your estimator so the promise survives contact with a real quote and a real schedule.
Finally we version and test. Native cuts for every placement, captions for sound-off viewing, a storm-ready set held in reserve, and a monthly test that retires tired material before frequency eats your budget. Everything we shoot and build is delivered to you in full resolution and stays yours.
03 — What we did
From a shoot day to a tested library.
A production day on live jobs, concepts written around real decisions, cuts for every placement, then a monthly test that keeps the winners running.
Week 1 / Baseline
What your current ads are doing
Every live advert reviewed against cost per booked estimate and inspection, with the fatigued and the never-tested separated.
Week 2 / Production
A day on your roofs
Drone, ground and detail coverage across live roofing installations, plus short pieces to camera from the people doing the work.
Weeks 3-4 / Build
Concepts, cuts and captions
Each concept built for the decision it addresses, versioned natively for every placement you actually buy.
Ongoing / Prove
Test, retire, refresh
A structured monthly test, a storm-ready set in reserve, and reporting that ends at signed contracts.
WHAT YOU GET
Deliverables you keep, whatever happens next.
you keep
Every frame we shoot, every cut we build and every line we write is handed over in full resolution and stays yours.
Creative audit
Your live roofing adverts reviewed by cost per booked estimate, with fatigue and gaps identified.
Concept and message map
One concept per homeowner decision, with the proof and offer that belong to each.
Production day
Drone, ground and detail footage from live installations of every roofing material, plus owner and installer pieces to camera.
Versioned ad library
Native cuts and static sets for every placement you buy, captioned for sound-off viewing.
Storm-ready reserve set
A prepared set of cuts and offers ready to launch inside the days after a hail event.
Monthly test and report
Hook and offer tests with results read as cost per inspection and per signed contract.
HOW WE WORK
Operating standards, not promises.
Operating standards
Residential replacement
Shingle and metal roof replacement, sold on craft, warranty and finance rather than adjectives.
ExploreStorm and insurance work
Fast, honest creative for the days after hail, built before the season rather than during it.
ExploreCommercial and flat decks
Single-ply and maintenance work for facilities buyers, who need evidence rather than emotion.
Explore
Built on trust. Proven by results.
We partner with SMBs and Fortune 500 companies to deliver more than reach — we bring clarity, execution, and measurable outcomes. Every successful partnership starts with a strong culture fit and a shared drive to grow.
CASE STUDIES
Case studies
Website Portfolio
Video Ads
Static Ads
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FAQ
Questions contractors ask us
Do you film on our jobs or use stock footage?
We film your work. A production day is booked around live installations so we capture the tear-off, the underlayment, the metal panels going up and the finished ridge in real light, plus short pieces to camera from your owner and lead installer. Stock libraries are why so many contractor ads look identical, and a homeowner can tell within a second whether the house on screen is from their county.
How much creative comes out of one shoot day?
Enough to run a quarter comfortably. A single day typically yields several vertical cuts for reels and stories, square versions for feeds, a longer piece for the website, static sets for search and display, and before-and-after pairs per roof system. We plan the shot list against the concepts first, so the day produces the material the campaigns actually need rather than a hard drive of pretty footage.
Will this work for insurance and storm campaigns?
It is where creative pays best. The 72 hours after a major hail event are the most valuable window in the trade, and the contractors who win it are the ones with material already cut, approved and ready to launch. We build that reserve set before the season and hold it, including claim-process explainers that answer the questions homeowners ask an adjuster.
How do we know which advert produced the work?
Creative is reported by cost per booked inspection and, where the sales data allows, cost per signed contract. Tracked numbers and form attribution go in first, then our analytics team ties concepts to outcomes rather than to engagement. You will see which story is carrying the account and which one is merely collecting comments, which is usually not the one people expect.
What does creative production cost for a roofing company?
It depends on shoot days, travel and how many placements you buy, and we quote it plainly before anything is booked. Most contractors start with one production day and a versioned library, then add a quarterly refresh once the first set has proven itself. We would rather scope a first project you can measure than sell a retainer before you have seen how we work.
Do you write the offers as well as film them?
Yes, with your estimator in the room. An offer that cannot survive a real quote damages both the campaign and the reviews, so financing terms, warranty language, inspection promises and response times are checked against what your team genuinely does. The same wording then carries through to the landing page and the follow-up, which is where most contractor funnels fall apart.
Can you work with our existing agency or media buyer?
Comfortably. Plenty of contractors keep their current media buying and bring us in for production and concept work; we deliver the library, the specifications and the test plan, and their buyer runs it. If you would rather have one team, our paid social group can take the media as well, and the two halves then share one plan.
How often should roofing creative be refreshed?
Watch frequency and cost per inspection rather than the calendar. In a dense storm market a strong concept can fatigue in weeks; in a steady replacement market the same film can run for months. We keep a monthly test running so replacements are ready before the numbers turn, which is far cheaper than scrambling for a shoot once performance has already slipped.
Is video better than static ads for roofing?
Both earn their place. Video carries craft and trust, which is what moves a homeowner considering a full replacement; statics are cheaper to iterate and often win on retargeting and on search placements. That is why one shoot day is planned to produce both, and why we test them against each other rather than assuming the more expensive format wins.
What do you need from our crews on the day?
Very little beyond access and a safe site. We work around the job rather than pausing it, bring our own drone pilot and insurance, and ask for perhaps twenty minutes of the owner's time for a piece to camera. Crews are usually asked only to carry on working normally, which is exactly what makes the footage look like your company instead of an advert.
Who owns the footage afterwards?
You do. Every finished cut, every static, the caption files and the raw material we did not use are delivered in full resolution and stay in your possession, whatever happens with our engagement. That is the same rule we apply to ad accounts and tracking across every service we run.
Who will be working on our account?
A named senior creative lead who was on your roofs during the shoot, with an editor and a paid media strategist alongside. The same people stay with your account, so the person reviewing performance with you each month is the person who wrote and shot the material.
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